Brand Manager (Maternity Cover)

CREATIVITY IS OUR SUPERPOWER. It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire, entertain and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.

The Team:

We have an existing opportunity for a Brand Manager to join our EEMEA EXPORT Marketing Team in Athens reporting to the Sr. Sales & Marketing Manager Export, in temporary basis, covering a Maternity leave. The key objectives of this role are to design & execute the marketing strategy for Dolls portfolio on a local level, aligning with EMEA Regional Marketing priorities, with ultimate goal to increase sales and market share of Dolls brands.

What Your Impact Will Be: 

Job Objectives:

• Ensure best effective and impactful amplifications & implementations of Dolls Brand strategies and marketing plans in the different
• Select the product line by channel/ customer, manage product information and localization of creative assets
• Define and manage Dolls A&P budget
• Responsible for pricing & quantity forecasting in conjuction with Sales
• Be responsible to prepare & present the new lines and brand updates to distributors & sales teams through Virtual presentations
• Team up with Media and Digital Marketing team for optimal implementation of Media Strategy for brands in alignment with thresholds, key platforms and right target, maximizing global assets
• Partner closely with Regional Dolls Brand Marketing and Communication teams, with Sales, and local markets to drive sales, revenue and market share for dolls portfolio
• Be the main point of contact for category questions/enquiries for distributors and ensure the dissemination of relevant information/assets

Key responsibilities

• Line pricing tool responsibility for Dolls lines
• Develop and implement brand marketing plans by key market
• Contact with the key marketing people of the customer/distributor
• Identify brand opportunities
• Actively participate in Regional Dolls calls
• Follow up with distributors to ensure timely execution of the agreed marketing brand plans
• Present new product lines and brand strategies and tentpoles to markets / sales twice per year
• Read POS reports and suggest actions where required
• Manage brand A&P
• Align the sales plan by customer with the brands’ target
• Select products and quotas in alignment with the target
• Launch and promote new brands / products following global / regional brand directions

Internal working relationships: Marketing regional & local teams, Local Sales dpt, Brand finance team, Local Licensing team, Regional PR & Content teams

External working relationships: Customers/Distributors, licensor local teams, Media Agencies, Designers, POP suppliers

What We’re Looking For: 

• Degree in Marketing, Sales, Business Administration (Bachelor/Master) or equivalent qualification/experience
• 3-5 years Commercial Marketing experience preferably in Toys, FMCG or licensed consumer goods, Apparel or Health & Beauty industry
• Experience with an international/ cross-cultural environment
• Strong analytical, problem-solving and project management skills.
• Attention to detail and process affinity.
• Strong follow-up and prioritization skills.
• Highly competitive mindset & Business results-oriented: ability to perform and manage forecasts.
• Ability to work in a wide variety of projects with tight deadlines.
• Ability to operate within a matrix business environment and handle diverse audiences.
• A confident and articulate communicator capable of inspiring strong collaboration within an organization.
• Proactive, positive, and innovative mind.
• Fast learner – the ability to work in high energy, fast-paced environment.
• Excellent Excel & Power Point Skills.
• Fluency in English.
• Flexibility for occasion business travel (in average 2 times per year)

What It’s Like to Work Here:

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviours:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Our Approach to Hybrid Work

We embrace a hybrid work model to empower a culture of growth, optimism, and wellbeing, where everyone can deliver on our shared purpose and realize their full potential. Combining purposeful in-person collaboration with tech-enabled hybrid work, our focus is to provide flexibility while enabling collaboration for moments that matter.

Who We Are:

Mattel is a leading global toy company and owner of one of the strongest catalogues of children’s and family entertainment franchises in the world. We create innovative products and experiences that inspire, entertain and develop children through play. We engage consumers through our portfolio of iconic brands, including Barbie, Hot Wheels, Fisher-Price, American Girl, Thomas & Friends, UNO and MEGA, as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content, gaming, music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the world’s leading retail and ecommerce companies. Since its founding in 1945, Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.