Social Media Specialist

The Social Media Specialist is responsible for enhancing Maxim’s digital presence by connecting with new audiences and increasing engagement with existing followers. The Social Media Specialist will spearhead the development and implementation of social content and paid media strategies across various platforms to boost brand awareness, engagement and lead generation, helping Maxim achieve its strategic goals.Essential Duties and Responsibilities:• Develop and execute a social media strategy that aligns with our business objectives.• Collaborate with the marketing team to create targeted social media campaigns.• Manage the creation of engaging paid advertisements on platforms such as Meta/Facebook, LinkedIn, and Instagram, while analyzing performance data to drive results.• Engage with followers, respond promptly to inquiries, and manage customer reviews.• Handle daily management and oversight of social media channels.• Manage the design aspects of social media accounts, including timelines, profile images, and blog layouts.• Act as the Subject Matter Expert for paid social media, advising on trends, best practices, and innovative campaign ideas.• Set up, manage, and optimize paid social media campaigns across various platforms.• Generate detailed performance reports, analyzing metrics like spending, conversion rates, Customer Acquisition Cost (CAC), and profit margins.• Work with creative teams to conceptualize and execute creative social media campaigns.• Continuously analyze platform data to optimize campaign performance.• Keep abreast of the latest technologies and trends in social media, design tools, and application• Performs other duties as assignedMinimum Requirements:• Bachelor’s degree in Marketing, Business, or related field required• Master of Business Administration (MBA) preferred• At least 3-4 years of experience in managing both paid and organic social media strategies• Experience with performance marketing is preferred• Proficiency in Google Analytics and other data visualization tools• Demonstrated ability to manage and optimize paid media campaigns, with a thorough understanding of social platform configurations and tracking• Proficiency in English language required• Excellent communication skills• Computer proficiency including Microsoft Office Suite (Word, Excel, Teams, PowerPoint, etc.)About Maxim Healthcare ServicesMaxim Healthcare Services has been making a difference in the lives of our patients, caregivers, employees and communities for more than 30 years. We offer private duty nursing, skilled nursing, physical rehabilitation, companion care, respite care and behavioral care for individuals with chronic and acute illnesses and disabilities. Our commitment to quality customer service, compassionate patient care, and filling critical healthcare needs makes us a trusted partner wherever care is needed.Maxim Healthcare Services is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law.