Market Research Analyst - State & Local Government

Position: Competitive Market Research Analyst - State & Local GovernmentThe Sr. Analyst will play a key role in driving strategic business initiatives by evaluating new opportunities and conducting in-depth market and competitive analyses. This role is responsible for creating detailed competitive profiles, SWOT analyses, and actionable insights to inform executive decision-making. Responsibilities include developing market assessments, tracking industry trends, and supporting strategic planning and business development activities, including bid and proposal reviews.Additionally, the Sr. Analyst will support the development of go-to-market strategies, competitive positioning, and provide regular reports and presentations to internal stakeholders.Essential Duties and Responsibilities:• Evaluate and manage new strategic business opportunities and initiatives,.• Develop and maintain comprehensive competitive profiles, including strengths, weaknesses, opportunities, and threats (SWOT analysis).• Prepare detailed business cases, findings, and recommendations for presentation to executive management.• Develop market analyses, monitor competitive activity, and identify customer needs.• Prepare regular reports and presentations for internal stakeholders, providing actionable insights and recommendations.• Assist in the development of competitive positioning strategies and contribute to product and marketing decisions based on intelligence findings.• Support the planning, designing, due diligence, and implementing of strategic business objectives.• Support strategic planning, go to market strategies, and organic business development.• Support business planning activities including operating plan development, bid agenda development, opportunity gate reviews, and proposal reviews.• Support market research, white space analysis, and competitive intelligence initiatives.• Monitor and track industry news, developments, and regulatory changes affecting the competitive landscape.• Work collaboratively to develop and maintain a comprehensive after-action review of bid opportunities.Minimum Requirements• Bachelor's degree in relevant field of study and 5+ years of relevant professional experience required, or equivalent combination of education and experience.