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Digital Communication Associate

Please refer to the How to Apply for a Job (for External Candidates) job aid for instructions on how to apply.

If you are an active McGill employee (ie: currently in an active contract or position at McGill University), do not apply through this Career Site. Login to your McGill Workday account and apply to this posting using the Find Jobs report (type Find Jobs in the search bar).

Position Summary:
Reporting to the Communications Officer, Faculty of Arts, this position supports digital communications across the units of the Faculty, primarily by developing and coordinating the execution of digital content production plans, creating English-language content, optimizing images, and building menus and layouts for McGill websites. Working closely with site owners, web designers, developers and other communications specialists, the incumbent will implement recommendations for content and site optimization using McGill's central web content management system.

Primary Responsibilities:

  • Participate in client consultations to collect content requirements, assess specifications, and plan work on new and existing websites.

  • Assist in developing content strategies to increase web usability, overall content reach and adherence to current digital standards and best practices.

  • Administer the execution of digital content plans.

  • Build and refine site menus, layouts, and blocks using site building tools (training provided).

  • Create, revise, and/or optimize text for user comprehension and search referencing.

  • Collaborate with content optimization and marketing specialists to define and implement best practices for writing tone and style.

  • Perform audits of web usability, content performance and compliance with branding standards and other guidelines (accessibility, translation, SEO, etc.).

  • Document bugs, issues, resolutions, testing results, etc. in tracking tools such as JIRA and Confluence.

  • Provide website administrators with the support they need to implement best practices and optimize their content, including individual/group training, workshops and coaching.

  • Create and enter content for email newsletters and online ads.

  • Review data collected by user tests, Google Analytics, Facebook, Envoke (email marketing) and other tools

  • Research, crop or resize photos and liaise with Multimedia or Graphic Design Services for video, graphical, or audio content


Other Qualifying Skills and/or Abilities

  • Strong understanding of web writing and usability principles

  • Proven experience writing effective web copy

  • Experience building or maintaining websites using the administration interface of CMS like Drupal and WordPress

  • Good understanding of HTML and CSS

  • General aptitude for learning complex user interfaces and technical tasks

  • Ability to stay abreast of evolving best practices, policies, and institutional standards for site and content management

  • Excellent command of written and spoken English. Spoken French.

  • Understanding of Agile project management principles, an asset

  • Experience working in public relations, marketing, or higher education, an asset

  • Experience working in email marketing, promotional writing, content optimization (SEO), and/or photography, an asset

  • Experience in editing/creating multimedia content (visual, video, audio)


As one of Montreal's Top Employers, here is what we offer:

  • Competitive benefits package (Health, Dental, Life Insurance) (if eligible)
  • Defined contribution pension plan (with employer contribution up to 10%) (if eligible)
  • Group Registered Retirement Savings Plan (RRSP) and Tax Free Savings Account (TFSA)
  • Competitive vacation policy
  • Two (2) personal days
  • Two (2) floating holidays
  • Nine (9) "Summer Fridays" - paid days off between the St-Jean Baptiste holiday and Labour Day
  • Paid time off over the December holiday period
  • Tuition waver for regular employees and their dependents
  • Up to two (2) days of remote work per week where the position permits


Before applying, please note that to work at McGill University, you must be both authorized to work in Canada and willing to work in the province of Quebec at the campus where the position is based / located.

Knowledge of English: McGill University is an English-language university where day to day duties may require English communication both verbally and in writing. The level of English required for this position has been assessed at a level # 4 (qualifier) on a scale of 0-4.

For a definition of our language proficiency levels, please click here.

Minimum Education and Experience:

DEC III 3 Years Related Experience /

Hourly Salary:

(MUNACA Level G) $31.19 - $38.65

Hours per Week:

33.75 (Full time)

Supervisor:

Communications Officer

Position End Date (If applicable):

2026-05-31

Deadline to Apply:

2025-04-29

McGill University hires on the basis of merit and is strongly committed to equity and diversity within its community. We welcome applications from racialized persons/visible minorities, women, Indigenous persons, persons with disabilities, ethnic minorities, and persons of minority sexual orientations and gender identities, as well as from all qualified candidates with the skills and knowledge to productively engage with diverse communities. McGill implements an employment equity program and encourages members of designated groups to self-identify. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence, accessibilityrequest.hr@mcgill.ca.

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Average salary estimate

$71961.5 / YEARLY (est.)
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$64797K
$79126K

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What You Should Know About Digital Communication Associate, McGill University

Are you ready to contribute to exciting digital communication initiatives at McGill University? As a Digital Communication Associate in Dawson Hall, you'll be at the forefront of shaping how our Faculty of Arts communicates online. In this dynamic role, you’ll collaborate closely with the Communications Officer to develop and implement digital content production plans that engage our audience. You will be responsible for creating compelling English-language content, optimizing images, and enhancing the user experience across McGill websites. Your tasks will include participating in client consultations to gather content requirements, assisting in the development of effective content strategies, and maintaining website usability. You’ll get hands-on experience building site menus and layouts, ensuring that content adheres to best practices in SEO, accessibility, and branding standards. If you possess a knack for writing effective web copy and have an understanding of HTML and CSS, this is the perfect opportunity to make a measurable impact. In addition to a competitive benefits package and the chance for personal and professional development, you’ll thrive in a work environment that supports balance, flexibility, and inclusion. If you’re excited by the prospect of crafting digital narratives that resonate with diverse audiences and eager to grow in the vibrant campus culture of McGill University, we invite you to apply!

Frequently Asked Questions (FAQs) for Digital Communication Associate Role at McGill University
What are the responsibilities of a Digital Communication Associate at McGill University?

As a Digital Communication Associate at McGill University, you’ll have a variety of engaging responsibilities. You’ll participate in client consultations to collect content requirements and plan work for new and existing websites. Your role will include developing content strategies, administering digital content plans, creating and optimizing English-language text, and collaborating with web designers and other specialists. Additionally, you’ll perform audits on web usability and document issues with tools like JIRA and Confluence.

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What qualifications do I need to apply for the Digital Communication Associate position at McGill University?

To apply for the Digital Communication Associate role at McGill University, you should ideally have a DEC III designation and three years of related experience. A strong understanding of web writing and usability principles, proven experience in writing effective web copy, and familiarity with CMS tools like Drupal and WordPress are essential. Additionally, an understanding of HTML and CSS, along with excellent spoken and written English proficiency, is required.

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What skills are important for a Digital Communication Associate at McGill University?

Key skills for a Digital Communication Associate at McGill University include strong web writing abilities, a grasp of usability principles, and experience with digital content production. Knowledge of content optimization for SEO, experience with multimedia content, and the ability to engage with a diverse audience through effective communications are also crucial. Familiarity with project management principles can be a plus!

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What kind of training will be provided for the Digital Communication Associate role at McGill University?

As a Digital Communication Associate at McGill University, you will receive training to develop your skills in building site menus, layouts, and optimizing digital content. You may also have opportunities for workshops and coaching sessions to enhance your proficiency in web content management and digital communication strategies.

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How does McGill University support work-life balance for the Digital Communication Associate position?

McGill University values work-life balance, which is reflected in its offerings for the Digital Communication Associate position. You’ll enjoy benefits such as remote work days, a competitive vacation policy, and paid time off during holidays. The university promotes flexibility to ensure you can maintain a healthy balance between your professional and personal life.

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Common Interview Questions for Digital Communication Associate
What experience do you have with web content management systems?

When answering this question, highlight your hands-on experience with CMS platforms like Drupal or WordPress. Provide specific examples of projects where you managed content, optimized user experience, or improved website functionality. You may also discuss any challenges faced and how you resolved them.

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Can you explain your approach to creating effective web content?

In answering this, outline your process for creating web content starting from understanding audience needs, to researching relevant topics, and finally drafting and optimizing the content. Emphasize the importance of SEO, usability, and clear communication in your writing.

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How do you ensure that your written online content is engaging and accessible?

Discuss techniques you use to produce engaging content such as storytelling, knowing your audience, and using visuals. Also, mention the need for adherence to accessibility guidelines, consistent formatting, and employing feedback from user tests to enhance the web experience.

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Describe a successful content strategy you’ve implemented in the past.

Share a specific example of a content strategy you developed and executed, focusing on the goal, the steps taken, and the outcomes. Mention how analytics were used to measure success and the lessons learned from the project.

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How do you stay current with digital marketing trends and best practices?

When responding, mention resources you follow such as industry blogs, webinars, or professional organizations. Highlight your commitment to continuous learning through courses or certifications that enhance your skills in digital communications and web management.

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What tools do you use for analyzing web content performance?

Discuss your familiarity with analytics tools like Google Analytics, and how you utilize them to assess website traffic, user engagement, and content effectiveness. Provide examples of how data analysis informed your past decisions.

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How do you handle tight deadlines when managing multiple digital projects?

Demonstrate your organizational and prioritization skills. You might describe tools you use for project management and how you communicate with team members to ensure deadlines are met without sacrificing quality.

Join Rise to see the full answer
Can you give an example of handling a challenging client relationship when gathering content?

Share a specific instance where communication and negotiation skills were essential in managing client expectations and gathering content requirements. Emphasize your ability to listen actively and find mutually beneficial solutions.

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What experience do you have with email marketing?

Discuss any specific email marketing campaigns you’ve managed, focusing on your role in content creation, audience segmentation, and performance analysis. Highlight any tools you've utilized, like Envoke or Mailchimp.

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What role does teamwork play in your approach to digital communications?

Express your belief in the importance of collaboration in achieving great outcomes. Provide examples of how you've worked with web designers, developers, or marketing teams to create cohesive digital strategies that meet organizational goals.

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MISSION The mission of McGill University is the advancement of learning and the creation and dissemination of knowledge, by offering the best possible education, by carrying out research and scholarly activities judged to be excellent by the highe...

6 jobs
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Full-time, hybrid
DATE POSTED
April 16, 2025

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