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M/I Homes has been building new homes of outstanding quality and superior design for more than 40 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 140,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Ft. Myers/Naples, Houston, Indianapolis, Minneapolis, Nashville, Orlando, Raleigh, San Antonio, Sarasota, and Tampa.

Job Summary:

To assist the New Home Sales Consultant (NHC) participating in the sales process with customers - all to assist in the capture of new home sales.  Learns, practices, and develops essential skills in sales and marketing techniques, studies and applies appropriate Company guidelines, including the New Home Consultant’s Minimum Performance Standards.  Assist the NHC in performing monthly competitive analyses to increase knowledge of communities.  Assists the NHC in weekly Realtor office visits.  Assist NHC in maintaining the integrity of their assigned community on a daily basis.  Develops customer service skills to ensure customer satisfaction in accordance with Company objectives.  Participates in all sales and training meetings with NHCs.  If currently not a licensed Real Estate Sales professional, SA will be required to take the necessary state courses needed to earn their Real Estate Sales license.  This position is a feeder role for New Home Consultant (NHC).  Weekend work required.

Duties and Responsibilities:

  • Represents M/I Homes in a professional manner while possessing a positive attitude.
  • Supports the New Home Consultant in the development of a sales and marketing business plan in order to achieve the division’s business plan for the year.
  • Uses selling skills acquired through company training programs with all customers encountered. 
  • Is punctual and opens models as advertised to public by arriving at models/sales office 15 minutes prior to posted opening hour and uses this time to open all models properly to ensure a professional presentation.
  • Registers customers and inputs their information in Pivotal system.
  • Demonstrates models, inventory homes, and homesites to customers and realtors, discussing features and benefits as well as exercising other selling skills learned from Critical Path/PSS training programs, including asking for the sale. 
  • Provides customers information on community, pricing, available financing programs. 
  • Assists the NHC developing working relationships with realtors by calling, emailing, visiting real estate offices, marketing through flyers or direct mail, assisting NHCs in giving presentations at scheduled meetings with realtors/brokers.
  • Assists the NHC throughout the sales and selection process.  Prepares necessary documents with homebuyers to assist NHC or should NHC be involved in another meeting or in their absence. 
  • Assists NHCs in creating their marketing/business plan (creating and sending flyers to customers, realtors, current homeowners, special events to generate traffic, grand openings, open houses, etc.).
  • Drives community daily to ensure signage is clean and accurate.  If any maintenance is required, advises the appropriate party and follows-up to ensure that corrections have been made.
  • Additional responsibilities may be required.

Minimum Education Experience:

Associate degree (A.A.) or equivalent in specialized training from a two-year college or technical school combined with relevant course study including seminars and workshops in sales and marketing techniques and a minimum of one year retail sales experience and/or training.  Real Estate license required. 

Skills and Abilities: 

  • Ability to work independently and without direction and immediate supervision.
  • Sets and attains goals or achieves established division goals without constant oversight.
  • Ability to interpret, analyze and evaluate given information relative to selling techniques and potential homebuyer concerns, needs, and issues.
  • Self-motivated with persuasive, enthusiastic and customer-service oriented personality and good negotiation and organizational skills; detail-oriented aptitude.
  • Excellent verbal and written communication skills for high interaction with a variety of people and forums inside and outside of organization.
  • Exhibits good judgment, problem-solving and analytical skills, and can make competent decisions within given parameters.
  • Maintains a positive and helpful attitude – team player.
  • Excellent computer skills including the use of Microsoft Excel, Outlook, and Word.
  • Ability to manage time effectively to accomplish several tasks concurrently.
  • Ability to represent the interests of the Company and Division to the public.
  • Maintains a high sense of personal integrity.
  • Looks for ways to enhance and bring new ideas to the position.

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing.

#IND123

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CEO of M/I Homes
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Robert H. Schottenstein
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Average salary estimate

$50000 / YEARLY (est.)
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$40000K
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What You Should Know About Sales Associate, M/I Homes

Are you ready to jumpstart your career in real estate with a leading homebuilder? M/I Homes is on the lookout for a motivated and enthusiastic Sales Associate to join our talented team! With over 40 years of experience in delivering stunning homes that exceed customer expectations, you'll be part of a legacy that has already helped more than 140,000 homeowners realize their dreams. As a Sales Associate, you'll work closely with our New Home Sales Consultant to enhance the sales process and ensure a top-notch customer experience. You'll learn essential sales and marketing techniques and participate in training sessions, helping you grow professionally while contributing to the company's goals. Expect to learn by doing, as you will actively engage with customers—demonstrating homes, explaining community features, and guiding potential buyers through available financing options. Your workdays will be dynamic; one moment you'll be giving presentations to realtors, and the next you’ll be enhancing community visibility through marketing initiatives and maintaining a welcoming environment at our models. If you don't already have a real estate license, no worries! We'll support you in obtaining it. Weekend work is part of the gig, and you’ll leave each day knowing that you played a vital role in helping families find their dream homes. Join M/I Homes, where opportunity and growth are at your fingertips!

Frequently Asked Questions (FAQs) for Sales Associate Role at M/I Homes
What responsibilities does a Sales Associate at M/I Homes have?

As a Sales Associate at M/I Homes, your main responsibilities include assisting the New Home Sales Consultant by engaging with customers, demonstrating homes, and supporting marketing initiatives to build relationships with realtors. You’ll also be tasked with maintaining the integrity of the models and communities, helping prepare documents for homebuyers, and actively participating in training sessions to hone your sales skills.

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What qualifications are required for the Sales Associate position at M/I Homes?

To be considered for the Sales Associate position at M/I Homes, candidates should ideally hold an associate degree or equivalent specialized training, along with relevant coursework in sales and marketing techniques. Prior experience in retail sales or similar fields is preferred, and obtaining a real estate license is a requirement for this role.

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How does M/I Homes support the career growth of a Sales Associate?

M/I Homes is committed to fostering career development through comprehensive training programs and hands-on experience. As a Sales Associate, you'll participate in sales and marketing training, receive mentorship from experienced New Home Sales Consultants, and gain exposure to various aspects of home sales, which can be the stepping stone to a future role as a New Home Consultant.

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What skills are important for a Sales Associate at M/I Homes?

Important skills for a Sales Associate at M/I Homes include excellent communication and interpersonal abilities, self-motivation, strong organizational skills, and a customer-service-oriented personality. Additionally, being detail-oriented and proficient in using computer programs like Microsoft Excel, Word, and Outlook is essential for success in this role.

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Is prior real estate experience necessary to apply for the Sales Associate role at M/I Homes?

Prior real estate experience is not strictly necessary to apply for the Sales Associate position at M/I Homes, although having some retail sales experience is beneficial. The Company provides training and resources to help develop necessary skills and knowledge about the real estate market.

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Common Interview Questions for Sales Associate
How do you approach customer interactions as a Sales Associate?

When approaching customer interactions, it's essential to listen actively to their needs and preferences, and engage them with a positive and enthusiastic attitude. Building rapport is key – ensure you provide relevant information about homes and communities while maintaining an inviting atmosphere that encourages open communication.

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What strategies would you use to support the New Home Sales Consultant?

Supporting the New Home Sales Consultant involves being proactive in marketing efforts and assisting with customer engagement. I would ensure consistent follow-up on inquiries, share feedback from customers, and help manage tasks such as documentation and managing community visibility to streamline the sales process.

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Why do you want to work for M/I Homes as a Sales Associate?

I'm excited about the opportunity to work for M/I Homes because of the company's stellar reputation in the industry and its commitment to quality and customer satisfaction. I admire the way M/I Homes has transformed the lives of so many homeowners, and I'm eager to contribute to that mission while growing my career in real estate.

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How would you handle a difficult customer during a home showing?

In handling a difficult customer, I would remain calm and composed. I would validate their concerns, actively listen to understand their issues, and ask clarifying questions. My goal would be to build trust and work collaboratively to resolve their concerns, ensuring they leave with a positive impression of both myself and M/I Homes.

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Can you give an example of how you set and achieved goals in your previous work?

In my previous retail role, I set a goal to increase my monthly sales by 20%. I achieved this by analyzing customer trends, enhancing my approach to customer service, and actively upselling relevant products. By the end of the quarter, not only did I reach my goal, but I also gained recognition from my supervisor for my efforts.

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What techniques would you use to generate leads in the real estate market?

To generate leads in the real estate market, I would utilize a combination of networking with realtors, hosting open houses, and leveraging social media to reach potential buyers. Additionally, I would create promotional materials like flyers and direct mail to engage previous customers and generate referrals.

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How do you stay organized when managing multiple customers or tasks?

I stay organized by using digital tools for scheduling and task management. I prioritize tasks based on urgency and importance and ensure I keep detailed notes on each customer interaction to track their preferences and progress. This systematic approach allows me to manage multiple responsibilities efficiently.

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What do you think makes a successful Sales Associate in the real estate industry?

A successful Sales Associate in the real estate industry is characterized by strong interpersonal skills, adaptability in a dynamic market, a deep understanding of customers’ needs, and a genuine enthusiasm for helping clients achieve their homeownership goals. Additionally, they must be diligent, proactive in follow-ups, and comfortable with utilizing technology in their work.

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Describe a time you received feedback. How did you respond?

I once received feedback about my presentation style being too formal for a customer-focused event. I recognized the importance of adapting my style to better connect with customers. Consequently, I took this feedback seriously, practiced a more conversational approach, and later received compliments on my improved engagement with attendees.

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Why is customer service important in the role of a Sales Associate?

Customer service is crucial for a Sales Associate because the real estate process involves significant decision-making for clients. Providing exceptional service not only builds trust but can also lead to referrals and repeat business, greatly impacting sales performance and enhancing the company’s reputation in the industry.

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When our co-founder Irving Schottenstein was asked what he thought was our most important core value, he replied, "Always remember to treat our customers right". As a result, honesty, integrity and treating our customers right guide all of our act...

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DATE POSTED
December 20, 2024

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