Associate, Content+

Associate, Content+

Could this be you?

Content+ is a dedicated team that creates multidimensional programs to experience brands in unconventional ways – ways the consumer wants to spend time with. We make meaningful and relevant connections through inventive, breakthrough ideas. From sponsorships and partnerships to brand entertainment, influencers and events, we employ a data-driven approach to continue to evolve the way we create conversations with consumers, and we thrive on finding solutions to meet client needs.

The Associate will report directly to the Manager on the Content+ team. The position requires an assertive, detail-oriented, highly motivated team player displaying the ability to work effectively under pressure within a fast-paced and dynamic environment. To serve as key foundations for this position, we require strong organizational skills, attention to detail, the ability to manage a diverse project load, a creative problem-solver with excellent oral and written communication skills and a creative/strategic thinker with the ability to generate and build on ideas.

In this role you will…

• Be responsible for supporting Ford Ambassador and Influencer programs
  • Play a significant role in all Ford ambassador and influencer programs, including managing agency partners, managing weekly meetings, working with multiple agencies, interfacing with clients
  • Support all Ford ambassador and influencer programs, managing specific elements related to overall program goals including vehicle fleet management, vehicle coordination and transport, website management, creative elements, content routing
  • Participate in creating, designing, and executing new ideas to support assigned programs  
  • Manage the creative and production review and approval processes for content and programs (internal, product, legal, client, partners, etc.)
  • Aid in development of future vehicle and/or always on programs

• Facilitate daily account needs
  • Establish and maintain positive relationship with all clients, vendors, agency partners and internal teams
  • Develop timelines and production schedules, create and lead internal/partner/client meetings, manage all meeting notes and call reports, ongoing team communication and material development for programs/ meetings
  • Manage assigned program budgets and all financial aspects of projects (open jobs, purchase orders, invoicing, budget forecasts, etc.) and adhere to project deadlines
  • Facilitate various production and fulfillment needs including vehicle sourcing, insurance, bailment, direct awards, dealer / winner coordination, affidavits, 1099s and gift tax
  • Develop sell-in and recap decks, one-pagers, program POV documents, project briefs, etc.

• Perform other duties and projects as assigned

You have…

• Knowledge and passion for social/ influencer marketing, social platforms, content production, experiential marketing and activations, digital and social media, PR and sponsorships
• Ability to maintain and foster good Client/Agency/Partner relationships
• Skills to manage a diverse workload with flexibility to adapt to meet program priorities
• Ability to be a strategic thinker and a creative problem solver
• Qualities of working well within a large team while being able to work autonomously on assigned projects
• Strong organization skills and attention to detail
• Flexibility to provide on-site management for shoots/events and travel as needed
• Proficient software knowledge and skills including Microsoft Excel, Word, and PowerPoint
• One to two years of related experience
• Bachelor’s degree in Advertising, Marketing or related discipline or equivalent experience

WHO IS MINDSHARE?

We were born in Asia in 1997, a WPP start up designed to make media exciting, fun and life changing. For the last 20 years our values of Speed, Teamwork and Provocation have guided us in a world where everything begins and ends in media. We are the Cannes Lions Media Network of the Year 2019 and WARC Media 100 #1 Media Network 2020.  In 2023, Mindshare won Campaign US Agency of the Year, three offices placed in the top 10 of the WARC’s Effective 100, recognizing the most effective media agencies. Mindshare New York claimed the second most awarded media agency for effectiveness in WARC’s rankings, up from #17 last year! And our offices in Shanghai and Stockholm also make up the top 10, ranking at #6 and #10, respectively. Mindshare has five offices in the top 50 overall, with Istanbul (#11) and London (#42) rounding out the list. Mindshare is also placed 4th on the WARC Media 100 Rankings, recognizing the most awarded campaigns and agencies for media.

Our 10,000 people work with some of the world’s best brands and companies to challenge convention. In 116 offices across 86 countries we integrate brand and demand, ruthlessly focus on outcomes and create the unexpected. We manage $24.1B in billings and are the largest media agency in GroupM, WPP’s Media Investment Management arm, which is the #1 media holding group globally with billings of $63 billion.

Life at GroupM

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. GroupM employees can tap into the global GroupM & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.    
 
GroupM is WPP’s media investment group and the world’s leading media investment company with a mission to shape the next era of media where advertising works better for people. The company is responsible for more than $60 billion in annual media investment, as measured by the independent research bureau COMvergence. Through its global agencies Mindshare, Wavemaker, EssenceMediacom, and mSix&Partners, and cross-channel performance (GroupM Nexus), data (Choreograph), entertainment (GroupM Motion Entertainment) and investment solutions, GroupM leverages a unique combination of global scale, expertise, and innovation to generate sustained value for clients wherever they do business. Discover more at www.groupm.com.

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, colour, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to carmen.serrano@groupm.com or call (212) 297-8507 and let us know the nature of your request and your contact information.

 The base salary for this position at the time of this posting is $35,000 - $75,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.