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Mindshare | Strategy Incubation Director

Job Requirement & Description

 

Top level description at a sentence:
Fulfill needs for high level IMC strategy discussion with client, including marketing prioritization, key activations, co-branding, etc., need this role to enhance our capability while incubating for future Yili category leaders

 

Priority level

Client

Priority 1:

Yili Ice Cream and Yogurt - IMC strategy such as high level strategy discussion with client, co-branding, key activations Marketing Strategy Big Idea Response Owner

Priority 2:

Qualcomm and IBM -
1)IMC strategy such as high level strategy discussion with client, co-branding, key activations Marketing Strategy Big Idea Response Owner
2)Critical top down media campaign owner from IMC strategy to Media Strategy
3)Case building / Awards and Campaign post-buy storyline Owner
4)Global visit & workshop project-based request Owner

Priority 3:

Huadu - Client owner

Priority 4:

New Business Development Strategy Owner

 

Talent needs:

Must : Strategy thinking + 2C media experience
Better to have :+3C experience / fans+ English ,with priorities ranking

 

Additional Remark:

Need to be able to accept deployment to Yili when/if needed

 

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CEO of Mindshare
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Adam Gerhart
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Our role is to help clients grow their business and drive profitability through adaptive marketing. We do this through our Original Thinking Framework which is driven by a culture of speed, teamwork and provocation.

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CULTURE VALUES
Inclusive & Diverse
Fast-Paced
Collaboration over Competition
Growth & Learning
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
September 27, 2024

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