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Senior Growth Marketing Manager

Moonvalley is developing cutting-edge generative AI models designed to power Superbowl-worthy commercials and award-winning cinematic experiences. Our inaugural, cutting-edge HD model, Marey, is built on exclusively licensed and owned data for professional use in Hollywood and enterprise applications.

Our team is an unprecedented convergence of talent across industries. Our elite AI scientists from DeepMind, OpenAI, and Meta, have decades of collective experience in machine learning and computational creativity. We have also established the first AI-enabled movie studio in Hollywood, filled with accomplished filmmakers and visionary creative talent. We work with the top producers, actors, and filmmakers in Hollywood as well as creative-driven global brands. So far we've raised over $70M from world-class investors including General Catalyst, Bessemer, Khosla Ventures & YCombinator – and we're just getting started.

Role Summary:

We're seeking a Senior Growth Marketing Manager to own our growth marketing initiatives globally, with primary focus on web, lifecycle, and experimentation strategies, while also collaborating to set direction for paid media and social media campaigns. This role will drive user acquisition, trial conversions, and revenue growth across our platforms including our ecommerce product Maker.ai, as well as our professional AI video model Marey and our portfolio of AI video offerings. You'll play a critical role in scaling our business by identifying and implementing growth opportunities that bring our powerful AI technology to creative professionals worldwide.

What you'll do:

As the Senior Growth Marketing Manager at Moonvalley, you'll develop and execute data-driven growth strategies to accelerate user acquisition and revenue. You will:

  • Drive Growth Metrics: Own critical KPIs including new user acquisition, trial starts, lead generation, payback period and revenue across global markets, with primary focus on US, Canada, Europe, and select Asian markets.

  • Lead Web Development & Optimization: guide cross-functional teams of developers and designers, leveraging A/B testing, conversion rate optimization, and AI-driven personalization to increase lead generation and trial conversions.

  • Build Lifecycle Marketing Programs: Design and execute multichannel lifecycle marketing campaigns across email, in-app, and other channels to nurture users through their journey, increase activation, and drive retention.

  • Create Experimentation Roadmap: Develop a structured experimentation roadmap in partnership with analytics, driving continuous improvement across channels and touchpoints.

  • Enhance Paid & Social Performance: Collaborate with paid and social media channel owners to ensure these channels are optimized for growth and product usage, providing strategic input on targeting, messaging, and conversion funnels.

  • Explore Emerging Channels: Proactively identify and test new marketing channels and tactics that can drive long-term growth for our professional AI video and other products.

  • Implement AI-Driven Workflows: Use AI tools and low/no-code platforms to streamline workflows, enhance marketing velocity, and scale personalized experiences.

  • Analyze Performance Data: Apply advanced analytics, as well as measurement techniques like incrementality, lift testing and MMM, to evaluate campaign effectiveness, identify growth opportunities, and make data-driven recommendations for optimizing the customer journey.

  • Collaborate Across Teams: Work closely with Product, Engineering, Sales, and Customer Success teams to align growth initiatives with product development and ensure seamless customer experiences.

  • Drive Product Utilization: Own product utilization metrics for self-serve users and partner with Customer Success to grow adoption and retention among enterprise accounts.

What we're looking for:

We are looking for a highly analytical and execution-oriented growth marketer who can thrive in our fast-paced environment. The ideal candidate will have:

  • 7+ years of growth or performance marketing experience, with a proven track record of driving user acquisition, conversion, and revenue metrics in B2B or B2B2C environments

  • Experience with web optimization, lifecycle marketing, paid media, social media, and multi-channel campaign management, as well as experience managing influencer campaigns, ideally in a B2B or B2B2C setting

  • Expertise in setting ABM strategy and executing ABM campaigns in collaboration with sales

  • Familiarity with incrementality testing, geo lift tests, attribution models and MMM

  • Ability to build AI-powered workflows using no/low-code platforms, potentially involving APIs and other technical solutions

  • Proficiency with low and no-code AI agentic platforms, analytics tools, CRM systems, Framer or other no-code website builders, and lifecycle email platforms

  • Analytical mindset with the ability to derive actionable insights from complex data sets, including strong experience with experimentation methodologies, A/B testing, and data-driven optimization

  • Experience marketing AI or other advanced technology products to sophisticated as well as naive audiences

In our team, we approach our work with the dedication similar to Olympic athletes. Anticipate occasional late nights and weekends dedicated to our mission. We understand this level of commitment may not suit everyone, and we openly communicate this expectation.

If you're motivated by deeply technical problems, a seemingly never-ending uphill battle and the opportunity to build (and own) a generational technology company, we can give you what you're looking for.

All business roles at Moonvalley are hybrid positions by default, with some fully remote depending on the job scope. We meet a few times every year, usually in London, UK or North America (LA, Toronto) as a company.

If you're excited about the opportunity to work on cutting-edge AI technology and help shape the future of media and entertainment, we encourage you to apply. We look forward to hearing from you!

The statements contained in this job description reflect general details as necessary to describe the principal functions of this job, the level of knowledge and skill typically required and the scope of responsibility. It should not be considered an all-inclusive listing of work requirements. Individuals may perform other duties as assigned, including work in other functional areas to cover absences, to equalize peak work periods, or to otherwise balance organizational work

Moonvalley AI is proud to be an equal opportunity employer. We are committed to providing accommodations. If you require accommodation, we will work with you to meet your needs.

Please be assured we'll treat any information you share with us with the utmost care, only use your information for recruitment purposes and will never sell it to other companies for marketing purposes. Please review our privacy policy and job applicant privacy policy located here for further information.

Average salary estimate

$135000 / YEARLY (est.)
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$150000K

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What You Should Know About Senior Growth Marketing Manager , Moonvalley AI

Join the innovative team at Moonvalley as a Senior Growth Marketing Manager, located in the vibrant tech hub of San Francisco! Here, you will be at the forefront of cutting-edge generative AI technology designed to revolutionize the world of media and entertainment. With our state-of-the-art AI model Marey and our dynamic ecommerce platform Maker.ai, your role will focus on crafting and executing growth marketing strategies that drive user acquisition, revenue, and conversions across diverse digital channels. We’re looking for someone with a passion for data-driven marketing to own critical KPIs and optimize the customer journey while collaborating with cross-functional teams to enhance product utilization. Your sharp analytical mindset will allow you to explore innovative marketing channels, implement AI-driven workflows, and run multichannel lifecycle marketing campaigns. At Moonvalley, you will work alongside elite AI scientists and industry professionals, ensuring that our groundbreaking technology reaches creative minds worldwide! If you're ready to tackle technical challenges and help shape the future of AI in media, we’d love to have you on board. Get ready for exponential growth and to play a pivotal role in a fast-paced environment where your contributions will truly matter!

Frequently Asked Questions (FAQs) for Senior Growth Marketing Manager Role at Moonvalley AI
What are the main responsibilities of a Senior Growth Marketing Manager at Moonvalley?

As a Senior Growth Marketing Manager at Moonvalley, your key responsibilities include developing and executing growth strategies that enhance user acquisition and revenue generation. You'll manage critical metrics like new user acquisition and trial conversions while leading web optimization projects and lifecycle marketing campaigns. Tracking metrics in multiple global markets and collaborating across teams will also be pivotal parts of your role.

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What qualifications are needed for the Senior Growth Marketing Manager position at Moonvalley?

Moonvalley seeks a candidate with 7+ years of experience in growth or performance marketing, preferably within B2B or B2B2C environments. You should have a solid understanding of areas such as web optimization, lifecycle marketing, and multichannel campaign management. Experience with AI technologies and tools is a plus, along with an analytical mindset for data-driven insights.

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How does Moonvalley approach growth initiatives for its AI products?

Moonvalley focuses on data-driven growth initiatives that leverage a mix of web optimization, lifecycle marketing, and AI tools to identify major growth opportunities. The Senior Growth Marketing Manager will guide team efforts to enhance target audience engagement through tailored marketing campaigns, strategic tactics, and meticulous performance analysis.

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What skill sets contribute to success as a Senior Growth Marketing Manager at Moonvalley?

Success in the Senior Growth Marketing Manager role at Moonvalley comes from a blend of analytical ability, creativity, and a deep understanding of market dynamics. Familiarity with A/B testing, paid media strategies, and emerging marketing channels is essential. Additionally, proficient use of no-code platforms and a knack for collaborating with diverse teams will help ensure successful implementation of marketing initiatives.

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What opportunities for collaboration exist for the Senior Growth Marketing Manager at Moonvalley?

The Senior Growth Marketing Manager at Moonvalley will engage closely with various teams, including Product, Engineering, Sales, and Customer Success. This collaboration is vital to align growth initiatives with product development and to enhance the overall customer experience throughout the user lifecycle.

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Common Interview Questions for Senior Growth Marketing Manager
Can you describe your experience with performance marketing strategies?

When answering this question, focus on specific campaigns you've led, highlighting your objectives, techniques employed, and the outcome. Discuss metrics like user acquisition and revenue growth to showcase your impact.

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How do you approach data analysis to drive marketing initiatives?

Discuss your familiarity with analytics tools and methodologies, including A/B testing and incrementality testing. Provide examples of how you've used data to inform decisions, optimize campaigns, and drive growth.

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What steps do you take to optimize user acquisition funnels?

Share your structured approach, incorporating user journey mapping, A/B testing for landing pages, and targeting optimizations. Explain how you analyze data to continuously refine and enhance the user experience.

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How would you implement lifecycle marketing at Moonvalley?

Talk about designing multichannel campaigns that engage users at different stages of their journey. Mention the use of personalized messaging across email and in-app channels to drive retention and activation.

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What is your experience with social media marketing?

Reference specific campaigns or analysis you've conducted in social media marketing. Highlight how you measured success, managed budgets, and optimized campaigns based on performance data.

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Can you explain your experience with marketing AI products?

Discuss examples of past roles where you marketed tech or AI-related products. Share the challenges of engaging varied audience levels and the techniques you used to articulate value propositions.

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What role does collaboration play in your marketing strategies?

Provide examples of successful cross-department collaborations you've led. Explain how bringing in diverse perspectives helped achieve marketing goals and created aligned growth strategies.

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How do you explore new marketing channels?

Describe your proactive approach to testing emerging channels. Provide examples of how you've researched or piloted new strategies, measuring their effectiveness and scalability.

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What is your experience working with analytics platforms?

Talk about your experience with specific analytics tools and how they've informed your marketing strategies. Highlight how you've utilized data to optimize campaigns and improve customer engagement.

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How do you ensure that marketing goals align with product development?

Emphasize the importance of regular communication with product teams to stay informed about new features and customer feedback. Discuss how this alignment influences campaign design and marketing strategies.

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Full-time, hybrid
DATE POSTED
April 23, 2025

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