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MS Walker Brands Regional Sales Specialist (Illinois/Wisconsin)

M.S. Walker has an immediate opening for a Regional Sales Specialist in the Chicago, IL area for the MS Walker Brands team. Are you a road warrior with experience selling wine and spirits to retail and on-premise accounts? Do you enjoy telling stories, creating cocktail recipes and influencing drink menus? Join our efforts and be part of the team that takes this portfolio’s market impact to the next level! 

Information regarding the brands represented can be found at:

http://www.mswalker.com/national-brands/

https://www.mswalker.com/nationalspirits

Also, on Instagram at @mswalkerbrands

 

Responsibilities:

Sales / Trade Engagement / Education  

  • Achieve sales success:
    • Visit 75+ accounts on a monthly basis
    • Daily interactions with key decision makers
    • Cultivate and curate “partner” accounts
    • Make new retail and on-premise volume placements (features and permanent)
    • Selling in and merchandising retail displays in existing and new retailers with the most up to date point of sales materials
    • Activate each brand’s cocktail strategy at retail and on trade
    • Achieve competitive brand adjacencies at retail for existing and new placements
    • Achieve in service volume cocktail placements in the on-premise channel
    • Follow up to train staff on DNA, provenance, features and benefits of the MSWB portfolio
    • Follow up to conduct consumer events, seminars and tastings in key accounts
  • Serve as regional facing product knowledge expert for the portfolio; with a passion for storytelling and effective way to communicate brand's features, benefits, heritage and personality
  • Educate consumers, trade, and distributor/broker partners on benefits of the MSWB Portfolio
  • Contribute to social media content that documents the MSWB’s impact in the regional community
  • Support and work with sales teams at distributor in the market, at meetings and events
  • Create and manage agenda for MSWB Brand team and brand owner/dignitary market work, events etc.  

Events

  • Support retail, on-trade and consumer shows as required; attend the brand's presence and other events in core markets
    • Minimum of 4 in store tastings a month between Thursday afternoon and Sunday afternoon

Reporting 

  • Provide monthly recaps of all activities 
  • Track KPIs, sales and reach goals regularly 
  • Report markets trends and competitor activity

Estimated salary range: $60k-$90k based on experience and achievement of performance bonus programs.

Who you are: The ideal candidate will possess the following knowledge, skills and abilities to be successful in this role:

  • An Entrepreneurial Mindset with excelling selling skills
  • High Energy & Enthusiasm - Be a motivated self-starter who can work on a very small team as well as independently
  • Possess excellent time management and organizational skills
  • Must be 21 years of age or older at the time of application
  • Must live in the assigned territory area with reliable transportation and have the ability to travel throughout territory
  • Bachelor’s Degree or higher
  • Minimum of 5 years professional experience in alcohol beverage sales
  • Knowledge of wholesale distribution and operations
  • Able to regularly work during evenings and weekends
  • Strong interpersonal skills required
  • Microsoft Office and Google Suite proficiency
  • Desire to work in a fast-paced, growing company
  • Strong relationships in both the independent off and on-premise channels.
  • Deep knowledge of spirits and cocktail development. Experience as a bartender creating craft cocktails is a plus.
  • Natural and charismatic storyteller, with strong public speaking skills, who has a passion for sharing their cocktailing tales with others
  • Credibility with the on-trade is essential; be part of that community with existing network, bartender groups, presence and respect within the community of gatekeepers
  • Excellent written and verbal communication skills, including writing and delivering presentations
  • Deadline-oriented, self-starter who is proactive and holds self to high standard of work quality
  • Ability to interface with the distributor personnel
  • Strong and active social media presence

We offer a Comprehensive Benefits Plan that includes the following:

  • Medical & Dental Insurance
  • Vision Coverage
  • Paid-Time-Off Program
  • Fidelity Investments 401k
  • Disability, Life, Accident & Illness Insurance Packages
  • Discounted Fitness Memberships
  • Free & Discounted Work/Life Resources
  • Career Advancement Opportunities
  • On-Demand Professional & Leadership Development Through M.S. Walker University

Who we are:

Founded in Boston in 1933, M.S. Walker is a 5th-generation, family-owned wine and spirits importer and distributor, a spirits bottler, and a national supplier. We serve On-Premise and Off-Premise establishments throughout the Northeast, with direct operations in Massachusetts, New York, New Jersey and Rhode Island and brokerage operations in Maine, New Hampshire and Vermont. We represent a budding portfolio of wine and spirits nationwide, including our own brands, and we strive to offer the most prestigious portfolio in the industry. M.S. Walker has built our foundation and future on our people – our employees are truly our greatest asset. Our company boasts a diverse pool of exceptionally special team members who each bring their unique skills and experience to the organization.

Mission Statement:

Since 1933, our mission has been firmly rooted in our core values of family, integrity, respect, honesty, and hard work. We are deeply committed to upholding these principles for our team members, customers and suppliers alike. We seek to build and maintain long-lasting relationships based on trust and reliability. By honoring our heritage and embracing innovation, we aim to continuously improve and adapt to meet the evolving needs of our industry, while responsibly contributing to the communities we serve. Together, we strive to elevate the spirit of hospitality and foster a vibrant and respectful culture in all facets of the organization and beyond.

***It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.***

Average salary estimate

$75000 / YEARLY (est.)
min
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$60000K
$90000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About MS Walker Brands Regional Sales Specialist (Illinois/Wisconsin), M.S. Walker

M.S. Walker is excited to announce an opening for a Regional Sales Specialist in the vibrant Chicago, IL area! If you're a passionate road warrior with a knack for selling wine and spirits to retail and on-premise accounts, this is your chance to shine. At M.S. Walker Brands, you’ll not just be selling products; you will be telling captivating stories, whipping up inventive cocktail recipes, and influencing drink menus across the region. You’ll be visiting 75+ accounts every month, engaging daily with key decision-makers as you cultivate strong partnerships. Your mission will include activating brand cocktail strategies at retail, merchandising displays, and training staff on the features and benefits of our terrific portfolio. You’ll play a vital role in conducting exciting consumer events, seminars, and tastings, all while armed with the love of crafting cocktails and the charisma to share inspiring narratives. Plus, you’ll have the opportunity to contribute to social media content, fostering the MSWB brand's impact within the community. We’re looking for someone with a high-energy entrepreneurial mindset and at least 5 years of professional experience in alcohol beverage sales. If you hold a Bachelor’s Degree and have strong relationships in the industry, particularly in the cocktail community, we’d love to hear from you! Join M.S. Walker and be part of something special as we grow and innovate together!

Frequently Asked Questions (FAQs) for MS Walker Brands Regional Sales Specialist (Illinois/Wisconsin) Role at M.S. Walker
What are the main responsibilities of the Regional Sales Specialist position at M.S. Walker?

As a Regional Sales Specialist at M.S. Walker, your primary responsibilities include achieving sales success through visiting 75+ accounts each month, engaging with key decision-makers, and activating each brand's cocktail strategy. You’ll also need to create partnerships with retailers, conduct staff training on product knowledge, and organize consumer events such as tastings and seminars.

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What qualifications are required for the Regional Sales Specialist position at M.S. Walker?

To excel as a Regional Sales Specialist at M.S. Walker, candidates must possess at least 5 years of professional experience in alcohol beverage sales, a Bachelor’s Degree or higher, and must be 21 years or older. Strong interpersonal skills, excellent time management, and a deep knowledge of spirits and cocktail development are essential. Additionally, proficiency in Microsoft Office and Google Suite is required.

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What kind of experience is preferred for the Regional Sales Specialist role at M.S. Walker?

Ideal candidates for the Regional Sales Specialist position at M.S. Walker should have experience in the alcohol beverage sales industry. Additional experience as a bartender or crafting cocktails is a plus. Strong relationships in both the independent off and on-premise channels, along with an active social media presence, will significantly contribute to your success.

Join Rise to see the full answer
What kind of personality traits are important for a Regional Sales Specialist at M.S. Walker?

Success in the Regional Sales Specialist role at M.S. Walker requires high energy, enthusiasm, and a motivated self-starter attitude. Being a natural storyteller, possessing excellent public speaking abilities, and having a passion for sharing cocktail tales are essential personality traits that will help you connect with others and drive sales.

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What benefits do employees receive at M.S. Walker for the Regional Sales Specialist role?

M.S. Walker offers a comprehensive benefits package including medical and dental insurance, vision coverage, a paid-time-off program, a 401k with Fidelity Investments, and various types of insurance packages. Employees also gain access to career advancement opportunities and leadership development through M.S. Walker University.

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Common Interview Questions for MS Walker Brands Regional Sales Specialist (Illinois/Wisconsin)
What strategies would you use to engage retail and on-premise accounts as a Regional Sales Specialist?

A great way to answer this question is to speak about your experience with relationship-building and how you might implement tailored sales presentations, regular follow-ups, and cocktail tastings to engage and educate accounts about M.S. Walker products.

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Can you describe how your previous experience prepares you for the Regional Sales Specialist role at M.S. Walker?

Use this opportunity to highlight your previous positions in beverage sales. Discuss specific achievements in account engagement, sales increase, or successful promotional events that relate directly to the responsibilities M.S. Walker expects in its Regional Sales Specialist.

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How do you approach educating staff and consumers about new products?

Effectively educate staff and consumers by preparing engaging presentations that share unique stories and key product benefits. You may want to plan interactive sessions like tastings, where you can show how the products fit into cocktail recipes while sharing their heritage and craftsmanship.

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What is your experience with social media and building a brand presence?

Discuss any previous roles where you've successfully managed social media campaigns or created engaging content. Share specific examples of how you've increased followers or engagement metrics, which could translate to promoting M.S. Walker’s portfolio effectively.

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How do you manage your time when working with multiple accounts?

Explain your time management techniques, such as using planning tools to schedule account visits and follow-ups. You might discuss prioritizing high-potential opportunities and how flexibility in scheduling improves your engagement with accounts.

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Describe a challenging situation you've faced in sales and how you overcame it.

Share a concise story about a challenging sales experience but focus on the resolution. Talk about the strategy you employed to turn a negative situation into a success, demonstrating resilience and adaptability, qualities valued at M.S. Walker.

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What do you think sets M.S. Walker apart from other beverage distributors?

Articulate your understanding of M.S. Walker’s unique position in the market, perhaps noting its family-owned nature, diverse portfolio, or commitment to innovation. Show your enthusiasm for becoming part of their respected legacy.

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How would you utilize your passion for storytelling in your sales strategy?

Discuss how storytelling can enhance sales by making product knowledge relatable and memorable. You can highlight an example where your storytelling helped close a significant deal or make a lasting impression on a client.

Join Rise to see the full answer
What role does relationship-building play in your sales process?

Emphasize the importance of building trust and rapport with clients, explaining how nurturing these relationships leads to repeat business and referrals. Relate specific instances where strong relationships made a difference in your sales outcomes.

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Why do you want to be a Regional Sales Specialist at M.S. Walker?

Express genuine interest in the brand and its mission, focus on its commitment to quality, and mention your excitement about driving market impact. You could also highlight how this role aligns with your career aspirations and passion for the beverage industry.

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M.S. Walker is a wholesale distributor of wines and spirits. This company is headquartered in Norwood, Massachusetts and was founded in 1933.

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DATE POSTED
March 18, 2025

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