Off Premise Sales Representative

As an Off Premise Sales Representative at M.S. Walker, you'll be tackling a variety of tasks; from developing and maintaining relationships with your key accounts to analyzing market trends and preparing impactful sales presentations. Your role is pivotal in maximizing our supplier brands' sales, requiring you to visit accounts regularly, assess opportunities, and ensure brand visibility through effective merchandising strategies.

To be considered for the Off Premise Sales Representative position at M.S. Walker, you should possess a minimum of 3-5 years of experience in wine sales, with a strong understanding of the wine and spirits industry. A valid driver's license is essential, along with TIPS certification for responsible alcohol service. Your relationship-building skills will play a significant role in your success, so be prepared to demonstrate these effectively during your application.

The work environment for an Off Premise Sales Representative at M.S. Walker is supportive and dynamic. You'll be out in the field visiting accounts, which gives you the opportunity to interact with a variety of clients and build those essential relationships. The culture is one of collaboration, with a strong emphasis on personal and professional growth, thanks to programs like M.S. Walker University.

At M.S. Walker, career advancement is not just a perk; it’s a priority. We provide numerous professional development opportunities, including training programs and leadership development through M.S. Walker University. We believe in investing in our employees, ensuring that you can grow not only in your current role as an Off Premise Sales Representative but also explore lateral or upward moves within the company.

M.S. Walker takes pride in offering a comprehensive benefits plan designed to support you both financially and professionally. This includes competitive salaries, medical and dental insurance, paid time off, and a 401k plan. Furthermore, we offer resources for continuous learning, allowing our Off Premise Sales Representatives to stay ahead in their field.

When approaching new clients, I focus on understanding their needs and challenges first. I initiate conversations that invite feedback and build trust. By offering tailored solutions or insights relevant to their business, I create strong foundations for relationships that lead to successful partnerships.

In my previous role, I effectively managed my territory by creating a structured plan that included regular visits and assessments for each account. I prioritize accounts based on sales potential, hit rates, and previous engagement, ensuring I allocate time for high-value opportunities while maintaining relationships with existing clients.

I believe in setting clear, achievable goals for myself and closely monitoring my progress. I regularly analyze sales data and market trends to adapt my strategies when necessary. Engaging customers with effective sales presentations and fostering product knowledge are key to not just meeting but exceeding those targets.

Staying current involves a mix of active research, networking, and participation in industry events. I follow leading industry publications, attend trade shows, and engage with peers to share insights. Understanding competitors and their offerings is critical; I regularly compare our strategies with theirs to identify areas where we can excel.

Inventory knowledge is crucial in managing client expectations and ensuring product availability. By keeping a close eye on inventory levels and alerting management to changes, I minimize potential out-of-stock situations, which not only safeguards customer satisfaction but also drives sales continuity.

Preparation begins with comprehensive research on the account, understanding their customer base and previous product selections. I then tailor my presentation to highlight the benefits of our brands in a way that aligns with their goals and needs, ensuring that I'm addressing potential concerns before they arise.

Once, a client was unhappy due to a supply issue impacting their inventory. I addressed the situation head-on by communicating transparently and providing alternatives while we worked to resolve the supply chain issue. By taking ownership of the challenge and simultaneously presenting solutions, I was able to maintain their trust and loyalty.

Tastings are a powerful tool for education because they allow customers to experience the product firsthand. By engaging clients through tastings, I can highlight unique qualities, flavor profiles, and pairing suggestions that make our offerings stand out. This hands-on approach not only informs but often results in immediate sales results.

Achieving a balance requires understanding both our company's objectives as well as individual customer needs. I prioritize open communication and offer solutions that align our offerings with their requests. This strategic alignment cultivates long-lasting relationships that are beneficial for both parties.

I find motivation in both personal and professional growth, as well as the thrill of closing a deal. Each successful sale not only contributes to my skill set but also builds the brand we represent. Ultimately, the relationships I build and the satisfaction of helping customers find the right products fuel my passion for this role.