Job details

Sr. Lifecycle Marketing Manager

MyFitnessPal is looking for a Sr. Lifecycle Marketing Manager to develop and implement multi-channel onboarding, engagement, and activation campaigns for our global free app users, driving growth and enhancing user engagement.

Skills

Lifecycle marketing expertise
Data analysis and segmentation
CRM/marketing automation tools
Technical email knowledge
Cross-functional collaboration

Responsibilities

Lead the development and optimization of multi-channel onboarding and user activation journeys
Leverage data to provide actionable insights for improving marketing strategies
Develop and execute targeted lifecycle marketing campaigns across various channels
Analyze customer data for trends and segmentation opportunities
Collaborate with cross-functional teams to align marketing efforts with business goals

Benefits

Healthcare
Parental planning
Mental health benefits
Annual performance bonus
401(k) plan and match
Responsible time off
Monthly wellness and technology allowances

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By MyFitnessPal

MyFitnessPal provides powerful tools that make it easier for everyone to live a healthier life by tracking meals and physical activity. Join the team that is changing the lives of millions http://myfitnesspal.com/jobs MyFitnessPal is a finalist...

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FUNDING

Private

DEPARTMENTS

Marketing

SENIORITY LEVEL REQUIREMENT

Senior

INDUSTRY

Internet & Web Services

TEAM SIZE