Job details

Vice President, Growth Marketing

MyFitnessPal is seeking a strategic Vice President of Growth Marketing to enhance its presence in the health and wellness industry. This role is critical in developing strategies for user acquisition and retention.

Skills

Growth marketing strategy
Performance media management
Lifecycle marketing
Data analytics
Leadership and team development
Exceptional communication skills

Responsibilities

Develop and execute a holistic growth marketing strategy
Oversee paid media, search, social, and in-app marketing efforts
Design and implement lifecycle marketing initiatives
Shape long-term growth strategy and identify emerging trends
Leverage data and analytics to inform campaign effectiveness
Collaborate with various teams for integrated growth initiatives
Manage and allocate budgets for marketing experiments
Lead and mentor a high-performing marketing team

Education

Bachelor's degree in Marketing or related field
MBA preferred

Benefits

Healthcare benefits
401(k) plan and match
Flexible time-off policy
Wellness allowances
Paid maternity and paternity leave
Volunteer days off
Mentorship program
Recognition platform

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By MyFitnessPal

MyFitnessPal provides powerful tools that make it easier for everyone to live a healthier life by tracking meals and physical activity. Join the team that is changing the lives of millions http://myfitnesspal.com/jobs MyFitnessPal is a finalist...

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FUNDING

Private

DEPARTMENTS

Growth

SENIORITY LEVEL REQUIREMENT

Senior

INDUSTRY

Internet & Web Services

TEAM SIZE