Licensed Optician - General Manager - job 2 of 6

As a Licensed Optician - General Manager at America's Best, your daily responsibilities include overseeing store operations, managing personnel, and ensuring an exceptional customer experience from start to finish. You'll be responsible for tracking sales performance against goals, training associates to excel in their roles, and maintaining high standards of customer service. Monitoring inventory and ensuring that all promotions and advertising strategies are effectively communicated and implemented are also key parts of your role.

To qualify as a Licensed Optician - General Manager at America's Best, candidates should possess management experience in either retail or the optical industry along with an active state license. Additionally, candidates should be ABO & NCLE Certified and have strong analytical, communication, and problem-solving skills. Proficiency with computers and the ability to work with business financials, such as analyzing P&L statements, are also essential for this role.

At America's Best, we believe in nurturing our leaders. Our General Managers receive access to extensive training programs and educational courses designed to foster professional growth and career advancement. We prioritize promoting from within, meaning there are ample opportunities for motivated individuals to climb the career ladder within National Vision.

A Licensed Optician - General Manager at America's Best can enjoy a favorable work-life balance, particularly since we are closed every Sunday! This allows you to recharge after a busy week, ensure personal time for yourself and your family, and maintain a healthy balance while managing a dynamic store environment.

America's Best offers an impressive benefits package that includes competitive compensation with bonus potential, comprehensive health and dental insurance, a 401k retirement savings plan with company match, flex spending accounts, paid personal time off, paid holidays, and parental leave. Additionally, employees enjoy discounts on eyewear, ensuring that they can benefit from our products while taking care of their vision.

To ensure excellent customer service, I prioritize training my staff on effective communication and customer relation skills. I also regularly monitor feedback, perform mystery shopping assessments, and encourage open discussions with my team to address issues swiftly. By setting clear expectations and leading by example, I create a culture that values and promotes exceptional service.

In my previous roles, I have successfully led and managed diverse teams by fostering an inclusive culture that encourages collaboration and open communication. I utilize data-driven approaches to identify sales trends, set achievable targets, and motivate my team through incentives and recognition programs. This has helped us to consistently exceed our sales performance goals.

To increase store profitability, I would implement detailed analysis of sales data and customer preferences, allowing us to optimize inventory selections. Additionally, I would initiate targeted promotional campaigns and ensure our team is well-informed of current offers. Regular staff training on upselling techniques and customer service can also maximize revenue while enhancing the customer experience.

I believe in addressing conflicts early by promoting an open-door policy where team members feel comfortable discussing issues. I encourage resolution through respectful communication and facilitate discussions to understand each party's perspective. When necessary, I mediate disputes and offer solutions that aim to unify the team, maintaining a supportive work environment.

I have significant experience in the optical field, which includes knowledge of various eyewear products, lenses, and eye care services. I am committed to continuous learning and staying updated on industry trends, ensuring that my team and I can provide customers with informed recommendations tailored to their needs.

To motivate and train staff effectively, I employ interactive training sessions that include role-playing scenarios to prepare them for real-life customer interactions. I recognize and reward achievements, whether big or small, to strengthen morale. Regular team meetings also provide a platform for sharing best practices and discussing performance feedback.

Visual merchandising plays a critical role in attracting customers and enhancing their shopping experience. I prioritize aesthetic layouts that highlight promotions and new products while ensuring that displays are organized and engaging. By training my team on effective merchandising techniques, we can optimize our product presentations and drive sales effectively.

In a previous position, I identified a gap in customer service during peak hours. I implemented a new scheduling procedure that allowed for an increase in staff during busy times. This resulted in shorter waiting periods for customers and improved sales. Tracking key performance indicators showed significant improvements in both customer satisfaction and store performance.

I regularly attend industry-related workshops, subscribe to optical journals, and network with professionals in the field. Continuous education is essential in the optical industry, and I always seek out knowledge about the latest innovations in eyewear and eye care technologies, ensuring that our store remains competitive and informed.

My biggest achievement in previous management roles would be leading my store to achieve a 30% increase in sales over two consecutive quarters. I accomplished this by revitalizing our marketing strategies, enhancing customer experience, and focusing on employee training, all of which played crucial roles in driving performance and maintaining high customer satisfaction.