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Account Director, NBCU Local, Ad Sales

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Seeking dynamic Account Executive to join the National Sales team. This position is primarily responsible for maintaining and growing sales revenue, as well as cultivating and developing new advertisers for the NBC & Telemundo Stations multi-platform properties. The NBC & Telemundo Owned Television Stations Division (OTS) is comprised of 11 NBC Owned Stations, 30 Telemundo Owned Stations, NECN Cable News, COZI Network and Telexitos.  This position requires proven success and a deep understanding of non-linear sales and the ability to sell these platforms.  This role will also include maintaining and growing sales revenue for our NBC Sports Regional Sports Networks throughout the U.S.  The ability to work at the national level with clients of all levels of business is paramount, from large holding companies, medium & small regional advertising agencies and regional clients.  The Account Executive will be expected to meet quarterly and annual targets by servicing existing clients as well as identifying and prospecting new business. This position requires an individual with a keen ability to develop concepts to create, incrementally grow and maintain sales revenue by connecting a corporation’s marketing goals seamlessly with the entire portfolio of NBC Local Media content distribution platforms.


Responsibilities

  • Have strong working knowledge in all things OTT, CTV, digital video and display applications
  • Drive digital video advertising sales, while meeting and exceeding all digital sales goals
  • Articulately relaying NBCU OTS Digital’s value proposition in the marketplace
  • Own, manage, and develop relationships with clients, agencies, and advertisers through day-day interaction
  • Generate and increase revenue from an established account list to meet and exceed quarterly & annual revenue goals
  • Embrace, understand, target, pitch and secure integrated marketing, and non-linear platforms to meet these revenue goals. 
  • Create customized solutions for clients that will demonstrate the power of the NBC Owned Television Stations, Telemundo Stations Group and NBC Regional Sports Networks.  
  • Ascertain and market to previously untapped, emerging and traditional brands and businesses to drive revenue through negotiating and selling the value and benefit of TV, mobile, digital, out-of-home and all other multi-marketing platforms
  • Develop growth revenue by focusing on “conversion” targets from competitive media including radio, print, digital, out of home, cable, events, etc. 
  • Organize management of a business opportunity pipeline and sharp revenue forecasting. 
  • Learn NBC Salesforce systems and Traffic/Order flow processes and create presentations using MS EXCEL. 
  • Effectively present sales proposal and sales pitches to internal and external clients.
  • Developing new methods of reaching clients – we have new products, in search of a new mind
  • Expand NBCU OTS Digital footprint across the territory and within key accounts by cross-selling and up-selling product portfolio

Qualifications

  • BS/BA degree or equivalent experience
  • Minimum 3 years of experience in media sales and/or marketing roles with a successful track record of generating increased sales
  • Proven success selling non-linear AD solutions including OTT/CTV
  • Strong grasp of – and enthusiasm about - the latest in digital media, ad tech, data targeting, 1st party data, platform sales, programmatic, behavioral targeting and optimization strategies
  • Knowledge of media research and measurement products
  • Must have a valid driver’s license, the ability to drive and own a vehicle for transportation to and from client meetings

Additional Job Requirements

  • Interested candidates must submit a resume/CV to this job through www.nbcunicareers.com
  • Must have unrestricted work authorization to work in United States

Desired Characteristics

  • Agency, television, production, creative marketing and/or other brand entertainment experience is preferred
  • Solutions-oriented thinker with the ability to quickly understand and assess opportunities and/or problems and be able to respond with creative ideas and solutions
  • Strong communication and presentation skills, both oral and written
  • Excellent computer skills with MS programs: Excel, PPT, Word and ability to create innovative presentation decks with expertise
  • Adept at prospecting, generating proposals and closing the sale
  • Perceptive, insightful and intuitive abilities
  • Ability to creatively analyze and react to a variety of sales challenges
  • Ability to multi-task while staying organized and focused
  • Broad based knowledge of traditional and emerging media platforms
  • Innovative approach to a changing marketplace
  • Enthusiastic and positive team player within the organization
  • Competitive with a desire to win
  • Creative problem solver with strong analytical aptitude
  • Self-starter and motivator who can thrive in both corporate and start-up environments
  • Must be willing and able to work a flexible schedule and be available some evening hours as needed for client events

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

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What You Should Know About Account Director, NBCU Local, Ad Sales, NBCUniversal

At NBCU Local, we’re on the lookout for an enthusiastic Account Director to join our Ad Sales team based in beautiful Atlanta, Georgia. In this pivotal role, you’ll be responsible for maintaining and expanding sales revenue while cultivating relationships with advertisers across our robust portfolio, including NBC and Telemundo properties. Your experience in media sales will shine as you connect brands with our dynamic platforms, from digital video to CTV. You’ll engage with clients at all levels — from massive holding companies to local agencies, creatively delivering tailored marketing solutions that drive performance and maximize results. Every day will present new challenges, whether you’re leveraging your deep knowledge of OTT and digital media to close deals or brainstorming innovative strategies to tap into new markets. Collaboration and communication are key, as you will work closely with a diverse team and present compelling sales pitches. With NBCU’s exceptional reputation and comprehensive media offerings, you’ll help advertisers understand the unparalleled value of our content. Join us, and let’s shape the future of media together!

Frequently Asked Questions (FAQs) for Account Director, NBCU Local, Ad Sales Role at NBCUniversal
What are the main responsibilities of the Account Director at NBCU Local?

As the Account Director at NBCU Local, you will be primarily responsible for maintaining and growing sales revenue, developing relationships with clients, and creating customized advertising solutions. Your role involves selling non-linear ad solutions and driving digital video advertising sales. You’ll be expected to meet both quarterly and annual revenue goals while prospecting new business opportunities.

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What qualifications are necessary for the Account Director position at NBCU Local?

To qualify for the Account Director position at NBCU Local, candidates should possess a BS/BA degree or equivalent experience and have at least 3 years of media sales experience demonstrating a successful track record. Knowledge of non-linear advertising solutions like OTT and CTV, along with a solid understanding of digital media and ad tech are essential for success in this role.

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How does the Account Director at NBCU Local engage with clients?

An Account Director at NBCU Local engages with clients by owning and managing relationships through daily interactions. You will be responsible for understanding their marketing goals and developing strategies that connect them with NBCU’s diverse media platforms, thereby ensuring their advertising needs are met while driving revenue.

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What skills are important for success as an Account Director at NBCU Local?

Important skills for an Account Director at NBCU Local include strong communication and presentation abilities, a solutions-oriented mindset, and proficiency in media sales strategies. Additionally, a keen understanding of various media platforms and an innovative approach to market challenges are vital for achieving success in this dynamic position.

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What is the work environment like for the Account Director at NBCU Local?

The work environment for the Account Director at NBCU Local is hybrid, offering a balance of office and remote work. This flexible setup encourages a collaborative atmosphere while allowing for personal productivity. The role demands creativity, initiative, and the ability to thrive in both corporate and startup-like settings as you interact with diverse clients and teams.

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Common Interview Questions for Account Director, NBCU Local, Ad Sales
Can you describe your experience with non-linear advertising solutions?

When answering this question, highlight your familiarity with platforms like OTT and CTV. Discuss specific campaigns where you effectively utilized these solutions and how you tailored strategies to meet client objectives, showcasing your expertise and results.

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How do you approach building relationships with clients?

In your response, emphasize your communication strategy and the importance of understanding client needs. Share examples of how you’ve built lasting relationships through regular check-ins, personalized pitches, and responding promptly to inquiries or concerns.

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What strategies do you use to meet sales targets?

Discuss various techniques you employ to meet sales goals, such as leveraging data analytics to understand customer behavior, employing a robust pipeline management system, and maintaining consistent communication with both existing and prospective clients.

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What challenges have you faced in media sales, and how did you overcome them?

Reflect on a specific challenge you encountered, such as breaking into a competitive market or addressing client objections. Discuss the steps you took to analyze the situation, adapt your approach, and ultimately achieve a successful outcome.

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What do you know about NBCU Local and its ad sales strategy?

Prepare by researching NBCU Local’s ad sales strategy, focusing on their portfolio strengths and market positioning. Discuss how their multi-platform approach and innovative solutions align with current industry trends and client needs, illustrating your comprehensive understanding and enthusiasm for the role.

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How do you stay current with trends in digital media and advertising?

Convey your commitment to continuous learning by mentioning industry publications, webinars, and networking events you regularly engage with. Highlight how staying informed about emerging trends informs your sales tactics and allows you to provide clients with cutting-edge solutions.

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Can you give an example of how you successfully pitched a client?

Choose a specific client pitch that led to a successful sale. Describe the preparation you undertook, how you customized your approach to the client’s needs, and the outcome, emphasizing the techniques you applied to make the pitch compelling.

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What makes you a great fit for the Account Director role at NBCU Local?

Focus on your unique blend of experience, skills, and genuine interest in media sales. Highlight specific achievements that align with NBCU Local’s goals and discuss your passion for helping businesses grow through effective advertising strategies.

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How do you handle high-pressure situations or tight deadlines?

Discuss your organizational methods for prioritizing tasks and reducing stress, such as time management techniques, setting realistic targets, and effective communication with your team. Share an instance when your adaptability led to a successful outcome under pressure.

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What is your approach to team collaboration in a sales environment?

Describe how you value teamwork and communication within sales. Share past experiences where you collaborated with colleagues to brainstorm ideas, strategize on client approaches, or support one another in achieving common goals, reinforcing a positive team dynamic.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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