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Director, Data Science, Algorithmic Targeting

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

Our Direct-to-Consumer (DTC) portfolio is a powerhouse collection of consumer-first brands, supported by media industry leaders, Comcast, NBCUniversal and Sky. When you join our team, you’ll work across our dynamic portfolio including Peacock, NOW, Fandango, SkyShowtime, Showmax, and TV Everywhere, powering streaming across more than 70 countries globally. And the evolution doesn’t stop there. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We’re always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we’re backed by a culture of respect. We embrace authenticity and inspire people to thrive.

As part of the Direct-to-Consumer Decision Sciences team, this Director, Data Science will be responsible for creating algorithmic targeting solutions across the app, including promotion pricing.

In this role, the Director, Data Science will build and deploy machine learning solutions at scale to empower and optimize leadership’s and our research partners’ abilities to lift our enterprise metrics by best leveraging 1st party data to personalize the user experience and our apps’ dynamic surfaces.

Our Principals and Directors serve as a team leader in advanced statistical and machine learning methodologies and lead both data scientists and projects to create analytical solutions for multiple business verticals.

Responsibilities include, but are not limited to:

  • Own and deliver results on existing and new complex projects related to the development of targeting models using machine learning and causal uplift modeling
  • Serve as a team expert in statistical methods and applied machine learning
  • Drive the collection and manipulation of new data and the refinement of existing data sources
  • Possess a strong understanding of the differences between inferential, predictive, and prescriptive models and experience applying methods in all three areas
  • Work with business stakeholders to define priorities, approaches and business requirements for data science solutions and experiments
  • Translate complex problems and solutions to all levels of the organization
  • Manage processes, platforms, and people in the algorithmic targeting space
  • Drive innovation of the methodologies and tools used by the team

Qualifications

  • PhD, MS, or 5+ years research experience in computational social science, applied mathematics, cognitive and neural sciences, economics, information retrieval, statistics, or another quantitative/computational discipline
  • 7+ years of combined experience in advanced analytics in industry or research experience (preferably in the uplift, causal, and/or treatment effect modelling field)
  • Experience in leading small teams on commercial projects.
  • Advanced level knowledge of statistical methods and machine learning. Ability to define the direction for a project and select appropriate methods and tools using up to date knowledge of recent advancements (especially those that include contextual bandits and policy optimization)
  • Experience using data visualization tools and techniques to deliver and present business insights and value
  • Experience designing performance metrics and using machine learning for feature engineering
  • Experience implementing scalable systems using Google Cloud (GCP) or similar cloud platform.
  • Expert in Python and SQL

Desired Characteristics:

  • Experience with ownership of data products, either internal or consumer-facing
  • Experience owning data pipelines and machine learning pipelines using airflow
  • Experience in a subscription and active user-driven business
  • 3+ years of people management experience in data science or machine learning engineering
  • Strong oral and written communication skills
  • Excitement for selling and presenting Machine Learning to drive product development
  • Team oriented and collaborative approach with a demonstrated aptitude and willingness to mentor and teach
  • Pride and ownership in your team’s work and confident representation of your team to other parts of NBCUniversal

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website. Salary range: $200,000-$250,000, Bonus and LTI eligible

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to [email protected].

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Average salary estimate

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What You Should Know About Director, Data Science, Algorithmic Targeting, NBCUniversal

Are you ready to take your data science expertise to the forefront of the entertainment industry? As the Director of Data Science for Algorithmic Targeting at NBCUniversal, you'll be diving deep into the world of machine learning and analytics to help shape consumer experiences across our exciting portfolio. Located in the iconic 30 Rockefeller Plaza, New York, you will play a pivotal role in harnessing first-party data and creating algorithmic targeting solutions that optimize promotion pricing and user engagement. You won’t just be crunching numbers; you’ll lead a talented team of data scientists, driving innovative projects that define the future of streaming experiences for over 70 countries! Your responsibilities will include collaborating with business stakeholders, developing complex modeling projects, and translating technical challenges into actionable insights for all levels of our organization. With your in-depth understanding of inferential, predictive, and prescriptive models, you’ll refine our strategic approach to data and analytics. We’re looking for someone with an advanced degree or noteworthy experience in fields like applied mathematics or computational social science, coupled with at least 7 years of experience in analytics. In return, we're offering a collaborative and respectful culture, along with benefits that support your well-being and professional growth. If you’re excited about leading a team and making a significant impact in the world of entertainment, join us at NBCUniversal to help drive our innovative algorithms and reach new heights in user experience!

Frequently Asked Questions (FAQs) for Director, Data Science, Algorithmic Targeting Role at NBCUniversal
What responsibilities does the Director, Data Science, Algorithmic Targeting at NBCUniversal have?

The Director, Data Science, Algorithmic Targeting at NBCUniversal is responsible for creating and implementing algorithmic targeting solutions, leading projects that develop targeting models using machine learning, and driving innovation in methodologies. This role also involves collaborating with stakeholders to prioritize business needs and translate complex data insights into actionable plans.

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What qualifications are needed for the Director, Data Science, Algorithmic Targeting at NBCUniversal?

To qualify for the Director, Data Science, Algorithmic Targeting at NBCUniversal, candidates typically need a PhD or MS in a quantitative discipline along with 7+ years of advanced analytics experience. Leadership experience, strong knowledge of statistical methods and machine learning, and proficiency in Python and SQL are also essential.

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What does a typical day look like for a Director, Data Science, Algorithmic Targeting at NBCUniversal?

A typical day for the Director, Data Science, Algorithmic Targeting at NBCUniversal involves leading a team to work on machine learning projects, collaborating with stakeholders to understand business requirements, and analyzing data to refine targeting strategies. It’s dynamic, collaborative, and driven by innovation.

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What tools and technologies does the Director, Data Science, Algorithmic Targeting at NBCUniversal use?

The Director, Data Science, Algorithmic Targeting at NBCUniversal leverages tools like Python and SQL for data analysis, alongside visualization tools to present insights. Familiarity with Google Cloud (GCP) is also crucial for implementing scalable systems.

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How is the work culture at NBCUniversal for the Director, Data Science, Algorithmic Targeting?

The work culture at NBCUniversal for the Director, Data Science, Algorithmic Targeting is characterized by collaboration, respect, and a commitment to diversity and inclusion. We strive to create an environment where team members feel valued and inspired to contribute meaningfully.

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Common Interview Questions for Director, Data Science, Algorithmic Targeting
Can you explain your experience with machine learning and how it applies to algorithmic targeting?

When discussing your experience with machine learning during the interview, focus on specific projects where you've implemented algorithms. Highlight how your work improved targeting strategies and user engagement. Provide examples of using various models and the impact they had on business outcomes.

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How do you prioritize projects as a Director in data science?

To address this question, articulate your approach to prioritizing projects based on business impact and resources. Share examples from your past roles where you successfully balanced competing priorities while leveraging first-party data to meet stakeholder expectations.

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What statistical methods do you find most effective in algorithmic targeting?

In your response, discuss specific statistical methods that have proven effective, such as uplift modeling and causal inference. Provide context around your decisions to implement these methods and the positive outcomes they generated.

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Describe a complex problem you solved using data science techniques.

Frame your answer around a significant challenge you've tackled, detailing the data science techniques utilized, the analysis process, and the results achieved. Emphasize your critical thinking and innovative approach to problem-solving.

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How do you lead and mentor your team of data scientists?

Discuss your leadership style, emphasizing your collaborative approach. Share specific instances of mentoring team members, fostering their growth, and driving team success through inclusive practices and knowledge sharing.

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What role does communication play in your function as a Director of Data Science?

In this context, highlight the importance of clear communication in translating complex data insights to non-technical stakeholders. Describe your strategies for ensuring your team’s findings are not only understood but also actionable.

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What challenges do you foresee in algorithmic targeting and how would you address them?

Identify potential challenges such as data privacy concerns or rapidly changing consumer behavior. Discuss your proactive strategies for addressing these challenges, emphasizing adaptability and innovation in your methodologies.

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How do you ensure data integrity and accuracy in your projects?

Explain your processes for data validation, cleaning, and ongoing monitoring to ensure data integrity. Providing specific examples where these processes were critical in your previous projects would reinforce your answer.

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Can you describe a time you had to convince stakeholders to adopt a new data strategy?

Share a story where you successfully advocated for a new data strategy. Highlight your use of data visualization and strong communication to demonstrate its potential impact on the organization’s goals.

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What advancements in machine learning are you most excited about?

Discuss recent advancements that excite you, like contextual bandits or adaptive learning. Linking your excitement to how they could be applied at NBCUniversal to enhance algorithmic targeting will showcase your forward-thinking approach.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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Full-time, hybrid
DATE POSTED
December 10, 2024

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