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NBCU Local Bay Area - Marketing Internship - Summer 2025 image - Rise Careers
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NBCU Local Bay Area - Marketing Internship - Summer 2025

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we’ll continue to create and deliver content that reflects the current and ever-changing face of the world.

NBCUniversal Local is NBCUniversal’s local media division that delivers English and Spanish-speakers and bilingual audiences in 31 U.S. markets and Puerto Rico, the very best in local sports, news, weather, consumer and investigative reporting, and lifestyle entertainment across any platform and screen. NBCUniversal Local is comprised of three individual media groups including the NBC Owned Television Stations, the NBC Sports Regional Networks and the Telemundo Station Group. The division is also home to multicast networks NBCLX, COZI TV and TeleXitos, the regional cable news network NECN, as well as NBC Spot On, an advanced video advertising business designed for local/regional CTV and OTT advertisers and several in-house companies including production company LXTV, marketing and promotions company Skycastle, its out-of-home business NBC Everywhere, and the Arthouse, a graphics design group. With seven regional sports networks and 42 NBC and Telemundo stations serving 38 percent of U.S. homes, NBCUniversal Local is the only network-owned local media division that is home to the largest bilingual local newsrooms within the country’s top 10 TV markets. NBCUniversal Local’s stations and networks serve diverse audiences and communities across linear, streaming, OTT, digital web, mobile and audio, and cable platforms and work together to keep local audiences informed anytime and anywhere. For more information, visit NBCUniversal.com.

NBC Sports Bay Area/California is a regional sports content creator with both linear television and digital platform distribution. NBCSBA/CA is the home for Golden State Warriors, San Francisco Giants, San Francisco 49ers, Oakland A’s, San Jose Sharks, Sacramento Kings games, pregame & postgame coverage and a full complement of digital/social coverage.

Our linear network and digital platforms serve the Bay Area and Northern California sports fans like no one else. We operate two linear channels, plus up-to-the-minute sports news and exclusive series digitally at nbcsportsbayarea.com, and through its social channels on YouTube, Facebook, Twitter, and Instagram.

Job Description

As a marketing intern, you’ll assist the Marketing and Creative Services team with various consumer marketing, brand campaigns, on-air promotion, paid media, and social & digital related tasks. You will be assigned on-going, daily responsibilities as well as stand-alone projects and will assist with various office and administrative duties. You will participate in weekly department meetings and various project meetings throughout the semester. 

A snapshot of your responsibilities:

  • Assists the Marketing Staff with development and execution of owned, earned and paid media
  • Support the execution of marketing campaigns from start to finish, including writing creative briefs, setting up test plans and tracking, project managing creative, routing campaigns for approval, and reviewing performance. This will also involve delivering marketing campaign recap reports, including analyzing results and making optimization recommendations.
  • Assists the creative and on-air promotion department by cataloging videos and clips
  • Perform market analysis and research social media trends, including Instagram, Facebook, Twitter and TikTok platforms
  • Help with the planning and hosting of marketing events, including onsite events at the San Francisco Giants, Oakland Athletics, San Francisco 49ers, San Jose Sharks and Golden State Warriors as well as community events throughout the Bay Area
  • Help manage the premium closet and keep track of inventory

Qualifications

Basic Qualifications

  • Must be actively enrolled in a degree-granting program at an accredited institution during the entire duration of the program (June 2025 through August 2025). May 2025 graduates are not eligible for our Summer 2025 Internship Program.
  • Current class standing of sophomore or above (30 credits).
  • Must be presently authorized to work for any employer in the United States and must not require work visa sponsorship from NBCUniversal now or in the future to retain authorization to work in the United States.
  • Must be willing to work in San Francisco, California.

Desired Characteristics

  • Students with a class standing of junior or above preferred.
  • Cumulative GPA of 3.0 or above
  • Bilingual in Spanish (preferred)
  • Proficient in Microsoft Suite (Windows Office, Outlook, PowerPoint, Excel)
  • Bay Area Sports knowledge (a plus)
  • Excellent organizational skills and ability to maintain operational standards
  • Strong written, verbal, and proofreading skills.
  • Ability to interface maturely with all levels of management and participate in strategic initiatives
  • Ability to work in a fast-paced, high-pressure environment
  • Strong work ethic, positive attitude, and multi-tasking abilities

Additional Requirements

  • Hybrid: This position has been designed as hybrid, generally contributing from the San Francisco office a minimum of three days per week. Our in-office days are Monday, Tuesday, and Thursday.
  • Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
  • Must have unrestricted work authorization to work in the United States
  • Must be covered by Solutions, NBCU’s Alternative Dispute Resolution Program
  • Must be 18 years or older

Compensation: The hourly rate for this internship is $18.67/hr.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision.

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. 

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].

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What You Should Know About NBCU Local Bay Area - Marketing Internship - Summer 2025, NBCUniversal

The Marketing Internship at NBCUniversal's Local Bay Area for Summer 2025 is an exciting opportunity for aspiring marketers eager to dive into the fast-paced entertainment industry. Located in the heart of San Francisco, you’ll join a dynamic marketing and creative services team dedicated to delivering compelling sports and entertainment content across various platforms. As an intern, you’ll play a pivotal role in executing innovative marketing campaigns, supporting the development of both owned and paid media, and helping to track performance metrics. You'll have the chance to actively participate in brainstorming sessions during weekly meetings, allowing your ideas to be heard as you work collaboratively on diverse projects. Your day-to-day responsibilities will include conducting market analyses, researching social media trends, cataloging promotional videos, and assisting with event planning for live sports broadcasts. The role is perfect for those seeking hands-on experience while nurturing their organizational and communication skills in a creative setting. The ideal candidate is a current sophomore or above in a degree program, has a GPA of 3.0 or higher, and possesses a passion for sports and media. This internship not only offers valuable industry exposure but also provides the chance to work within an inclusive and supportive culture that encourages each employee to bring their authentic self to work. With the prestigious backdrop of NBCUniversal, interns will be immersed in an environment ripe for creative growth and professional development. What better way to kickstart your career than by working with a leading media organization in a vibrant city during the thrilling summer season?

Frequently Asked Questions (FAQs) for NBCU Local Bay Area - Marketing Internship - Summer 2025 Role at NBCUniversal
What does the Marketing Internship at NBCUniversal Local Bay Area entail?

The Marketing Internship at NBCUniversal Local Bay Area provides an incredible platform for college students to work closely with the Marketing and Creative Services team. Interns get involved in consumer marketing campaigns, brand promotions, and more to gain hands-on experiences vital for their career development. Responsibilities range from executing marketing campaigns and analyzing performance to participating in weekly meetings and assisting with market research, ensuring a comprehensive understanding of marketing strategy.

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What qualifications do I need for the NBCUniversal Local Bay Area Marketing Internship?

To qualify for the NBCUniversal Local Bay Area Marketing Internship, applicants must be actively enrolled in a degree-granting program and have a minimum class standing of sophomore. A cumulative GPA of 3.0 or higher is preferred, along with fluency in Microsoft Suite. Knowledge of Bay Area sports is a plus, and bilingual candidates in English and Spanish are strongly encouraged to apply.

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What can I expect from the work culture at NBCUniversal Local Bay Area?

Working at NBCUniversal Local Bay Area means joining a culture that champions diversity, equity, and inclusion. The environment encourages open communication and collaboration, making sure every intern feels valued and heard. With a commitment to nurturing talent, NBCUniversal emphasizes a supportive professional setting where employees can truly be themselves and grow their skills.

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What skills will I develop during the Marketing Internship at NBCUniversal Local Bay Area?

During the Marketing Internship at NBCUniversal Local Bay Area, you’ll develop a blend of technical and soft skills essential for a successful marketing career. Interns will enhance their analytical abilities by assessing campaign performance, refine their communication skills through collaboration in team settings, and gain project management experience while supporting the execution of campaigns. Additionally, you'll strengthen your knowledge of digital marketing trends, especially across various social media platforms.

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Are there any unique benefits to interning at NBCUniversal Local Bay Area?

Interns at NBCUniversal Local Bay Area benefit from competitive hourly pay, valuable networking opportunities in the entertainment industry, and hands-on experience in marketing within a leading media company. Additionally, interns experience the excitement of live sports events and participate in marketing initiatives that have direct community engagement.

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How can I prepare for the application process for the NBCUniversal Marketing Internship?

To prepare for the application process for the NBCUniversal Marketing Internship, applicants should ensure their resumes showcase relevant experience, skills, and achievements. Familiarizing yourself with NBCUniversal's mission and values can also help you present a strong case for why you're the ideal candidate. Be sure to highlight any coursework or projects that relate to marketing or media alongside your passion for sports and entertainment.

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Common Interview Questions for NBCU Local Bay Area - Marketing Internship - Summer 2025
What interests you about the Marketing Internship at NBCUniversal Local Bay Area?

To effectively answer this question, express your genuine interest in the intersection of marketing and sports entertainment. Highlight specific NBCUniversal projects or values that resonate with you and how they align with your career goals and aspirations.

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Can you describe a time you successfully managed a project?

When answering this question, provide a specific example detailing your role, the challenges faced, the steps you took to manage the project, and the positive outcome. Focus on your ability to collaborate with others and meet deadlines.

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What marketing channels do you think are most effective for promoting brand campaigns?

Discuss your understanding of various marketing channels, including digital platforms like social media, email marketing, and traditional advertising. Emphasize your knowledge of Bay Area demographics and how they influence your strategy recommendations for NBCUniversal Local.

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How do you handle tight deadlines and pressure in a work environment?

Provide examples of your time management and prioritization skills, illustrating how you solve problems while working under pressure. Mention strategies you use to remain calm and focused in high-stress scenarios.

Join Rise to see the full answer
What do you know about our target audience and how can that influence marketing decisions?

Be prepared to discuss your insights into the demographics and preferences of NBCUniversal's local audiences. Use this knowledge to demonstrate how you would adapt marketing campaigns to connect authentically with these viewers.

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Can you provide an example of teamwork you’ve experienced?

Share a relevant experience highlighting your collaborative skills and emphasizing how you contributed to the team's overall success.

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How do you approach problem-solving in a marketing context?

Illustrate your critical-thinking skills by sharing a specific instance where you effectively identified a marketing challenge, evaluated potential solutions, and implemented a successful strategy.

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What marketing trends do you think will affect the entertainment industry?

Stay current with industry news and trends. Discuss how emerging technologies, social media shifts, or viewer preferences can shape marketing strategies for NBCUniversal and emphasize your enthusiasm for continually learning.

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Where do you see yourself in five years within the marketing field?

Show ambition and career awareness by outlining how the Marketing Internship at NBCUniversal Local Bay Area aligns with your long-term career goals, and express your desire for ongoing professional growth and contribution to the industry.

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What is your understanding of NBCUniversal's commitment to diversity and inclusion?

Familiarize yourself with NBCUniversal's diversity initiatives and express how these values resonate with you personally. Highlight the importance of inclusive practices within marketing and their impact on brand perception.

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We are in business to create and deliver content so compelling it entertains, informs and shapes our world. We believe that the talent, creativity and diversity of our people are our greatest resources. We take our business seriously, but do no...

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DATE POSTED
November 23, 2024

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