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Sales Development Representative (12-month Contract)

At Nelson, we’ve been shaping the future of education for children and youth across Canada for over 110 years. As the country’s largest K-12 education content provider, we remain dedicated to our legacy of looking forward, paving the way in creating boundless, accessible, and engaging learning experiences for all. 

Our innovative solutions, including Edwin, our digital learning platform, provide curriculum-aligned content that support diverse learning styles while fostering critical thinking, creativity, and lifelong learning. We listen intently to the unique needs of educators, students, and administrators everywhere, and continuously evolve what we do and build to improve their lives daily. 

When we’re searching for individuals to join our team, we look for bold, innovative team players with a passion for education and making a positive difference in our communities. If this sounds like you, we want to hear from you! Apply to join our team today. Let’s Create Possible, one learner at a time. 

About the Role

Under the general direction of the VP, Sales, the Sales Development Representative (SDR) will play a key role in driving the growth of our Nelson Solutions’ Product Offering through an inbound sales model.

We seek a highly organized candidate with strong communication skills, the ability to thrive in a fast-paced environment, and experience with sales technologies such as Salesforce. This entry-level role offers diverse opportunities for growth within the Sales team with a multitude of learning opportunities aboard a team of world class professionals. This is a temporary, 12-month contract position.

Key Accountabilities

  • Contact current and retired customers with information about new products.
  • Demonstrate consultative selling techniques to identify how our products and services can best meet the our customers’ prospective needs.
  • Accurately record and track all lead interactions, including contact information, lead status, notes, and follow-up activities, within the CRM system (Salesforce).
  • Work with professional organizations to get promotional material out to their membership.
  • Seek out new customer opportunities.
  • Monitor all school conferences for additional sales opportunities.

Who You Are

The Sales Development Representative (SDR) is a highly organized, detail-oriented early career Sales professional with an interest in the Education industry. You are a proactive, thoughtful problem-solver who is able to communicate clearly and professionally with customers and internal stakeholders. You are responsible, prompt, and have a passion for providing exceptional customer service. The successful candidate will demonstrate the following traits:

  • 1-2 years of experience in a Sales or Lead Generation role.
  • Experience in K12 education and/or SaaS sales environments is an asset.
  • Strong professional presence with excellent verbal and written English communication skills.
  • Ability to operate in a fast-paced environment.
  • Ability to work independently.
  • Deadline-oriented with the ability to multitask and prioritize workload effectively.
  • Comfort with computer systems, quick to learn.
  • Strong customer service skills and high regard for customer satisfaction.
  • Well-organized, with excellent attention to accuracy and details.
  • Comfortable and adaptable to work peak times and volumes (cyclical).
  • Familiarity with Salesforce and Microsoft applications is considered an asset.

What We Offer

At Nelson, we believe in taking care of our people.

Your well-being, growth, and work-life balance matter to us, which is why we offer a comprehensive benefits package designed to support you—professionally and personally.

The below benefits apply to this temporary contract position:

  • Hybrid work model (2-days/week in-office in North York, 3-days/week WFH)
  • Flexible working hours (M-F)
  • Access to LinkedIn Learning for continuous skill growth
  • Mentorship and professional development opportunities
  • A comprehensive Employee Assistance Program (EAP) providing confidential support spanning from mental health services to financial counselling, and many things in-between.
  • This is a 12-month contract position with the opportunity to become a full-time role based on performance and needs of the business.

Don’t have 100% of the above qualifications? Do you still think Nelson is a great fit for you? We encourage you to apply anyway!  

Our EDI Statement

Nelson teaches the world by learning from everyone in it

We are committed to fostering an equitable, diverse, and inclusive workplace environment. This is an integral part of our company’s culture and mission that aligns with our four key pillars of Employee Diversity, Developing Authentic and Accurate Content, Amplifying External Voices, and Supporting the Local Community and Beyond.

We believe in the power of education and our ability to impact social change.  Truth, honesty, integrity, and respect guide our decisions and actions in the development of learning solutions that empower success for all educators and learners. 

We value a respectful, inclusive, and safe workplace that nurtures belonging and represents many different cultures, backgrounds, perspectives, and opinions.  Everyone is free to be who they are. 

We foster and continue to build relationships that are equitable, diverse, and inclusive with existing and future partners in education.

We commit to holding ourselves accountable by creating measurable short and long-term goals that place equity, diversity, and inclusion at the core of what we do in our resources, the workplace, the educational community, and in the larger society. 

We strive to build an inclusive world for everyone.  We are stronger together.

 

Our Commitment

Nelson is an equal opportunity employer and is committed to Inclusion, Equity and Diversity. As part of this commitment, we do not discriminate on the basis of age, race, sex, gender, gender identity, colour, religion, national origin, sexual orientation, marital status, citizenship, veteran status, or disability status. 

Should you require any accommodation during our recruitment and selection process, please reach out to peopleandengagement@nelson.com.

What You Should Know About Sales Development Representative (12-month Contract), Nelson Education LTD

At Nelson, we’re excited to announce an opportunity for a Sales Development Representative (12-month Contract) to join our innovative team! As the largest K-12 education content provider in Canada, we’re passionate about shaping the future of education for children and youth. Your role will play a pivotal part in driving our growth, where you’ll reach out to both current and retired customers and share exciting information about our cutting-edge products. If you have a knack for consultative selling and a love for education, this position is perfect for you. You’ll work closely with professional organizations, monitor school conferences, and utilize Salesforce to track all your interactions, ensuring that no lead slips through the cracks. This is not just about making sales; it's about making a difference in educational experiences. We're looking for someone who is organized, detail-oriented, and ready to thrive in a fast-paced environment. As part of our hybrid work model, you’ll enjoy the flexibility of working both in North York and from home. Plus, with access to LinkedIn Learning and mentorship opportunities, you’ll be well-supported to grow your career in this entry-level position. If you have 1-2 years of experience in a sales or lead generation role and a strong desire to contribute to impactful educational solutions, we want to hear from you! Join us as we continue to create possible, one learner at a time.

Frequently Asked Questions (FAQs) for Sales Development Representative (12-month Contract) Role at Nelson Education LTD
What does a Sales Development Representative do at Nelson?

As a Sales Development Representative (SDR) at Nelson, you'll play a crucial role in promoting our educational products to both current and retired customers. Your responsibilities will include contacting clients to inform them about new offerings, utilizing consultative selling techniques to understand their needs, and keeping meticulous records of all interactions in our CRM system, Salesforce.

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What skills are required for the Sales Development Representative position at Nelson?

To succeed as a Sales Development Representative at Nelson, you'll need strong communication skills, attention to detail, and the ability to thrive in a fast-paced environment. Additionally, having 1-2 years of experience in sales or lead generation, along with familiarity with Salesforce and customer service skills, can enhance your effectiveness in this role.

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How can I grow within the Sales Development Representative role at Nelson?

Nelson offers numerous opportunities for growth within the Sales team for its Sales Development Representatives. By engaging in mentorship programs and continuous learning through LinkedIn Learning, you can expand your skills and knowledge, which may lead to the potential for a full-time position based on performance and business needs.

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What is the working environment like for a Sales Development Representative at Nelson?

At Nelson, the working environment for Sales Development Representatives is both collaborative and dynamic. You’ll benefit from a hybrid work model that allows for flexibility between in-office and remote work, fostering a healthy work-life balance while still being part of a passionate team dedicated to educational innovation.

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What makes Nelson a unique place for Sales Development Representatives?

Nelson stands out as a leading K-12 education content provider committed to creating accessible and engaging learning experiences. As a Sales Development Representative, you'll be part of a company that values innovation, equity, and community impact, allowing you to contribute to meaningful social change while advancing your sales career.

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Common Interview Questions for Sales Development Representative (12-month Contract)
Can you describe your experience with sales or lead generation?

In answering this question, focus on specific past roles where you successfully generated leads or made sales. Provide examples of techniques you used, tools like Salesforce you utilized, and any significant results you achieved, demonstrating your impact and eagerness to grow in this area at Nelson.

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How do you prioritize tasks in a fast-paced work environment?

It's important to demonstrate your ability to multitask effectively. You might explain how you employ tools like to-do lists or project management software to organize your workload based on deadlines and importance, ensuring that you meet customer needs promptly, particularly as a Sales Development Representative at Nelson.

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How would you handle a difficult customer interaction?

In your response, illustrate your conflict resolution skills. Discuss how you listen actively to understand the customer's concern, communicate clearly to resolve their issue, and aim to turn a negative experience into a positive one, showcasing Nelson's commitment to exceptional customer service.

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Why are you interested in working for Nelson as a Sales Development Representative?

This is your chance to connect your personal values with Nelson’s mission. Talk about your passion for education and how you admire Nelson's commitment to providing innovative solutions for learners, making it a perfect fit for your career aspirations.

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What strategies would you employ to reach out to potential customers?

Demonstrate your proactive approach. Discuss various outreach strategies such as personalized emails, follow-up calls, and leveraging social media or professional networks to connect with potential customers, emphasizing your adaptability in different selling situations.

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How comfortable are you with using CRM systems and what is your experience with Salesforce?

Be specific about your familiarity and experience with CRM systems like Salesforce. Discuss how you’ve used it to track leads, manage customer interactions, and analyze data, positioning yourself as someone who can easily adapt to Nelson’s systems and enhance sales processes.

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What do you see as the challenges of a Sales Development Representative in the education sector?

Acknowledge challenges such as understanding diverse customer needs or navigating the complexities of the education market. Demonstrate your critical thinking by suggesting ways to overcome these challenges, such as continuous market research and feedback loops to improve engagement.

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Can you give an example of a consultative selling approach you've used in the past?

Provide a clear example where you engaged a customer by asking questions to identify their needs. Explain how you tailored your presentation or solution to meet those needs specifically, aligning your approach with how Nelson values customer relationships.

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How do you stay organized when managing multiple leads?

Outline your methods for organization, such as utilizing Salesforce for tracking, setting reminders for follow-ups, and creating priority lists. Showing a methodical approach is key to demonstrating your abilities as a Sales Development Representative at Nelson.

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What role does teamwork play in your sales strategy?

Emphasize the importance of collaboration with colleagues and departments to share insights and strategies that can enhance the sales process. Mention how you view teamwork as a vital component of success at Nelson, especially in a culture that values collective impact.

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Nelson is a publisher of educational products. They provide products for kindergarten through 12th grade schools as well as colleges and universities. This company is headquartered in Ontario, Canada.

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DATE POSTED
March 23, 2025

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