Data Analyst (Marketing)

Come on board with Neo Group! Here's your chance to stir things up in the iGaming scene with us. We're not just expanding; we're revolutionizing the entire game, mastering profitability with every new venture. But you know what truly fuels our drive? It's people like you. Join us as we embark on a journey to redefine gaming on a global scale.

Neo Group is on the lookout for a Data Analyst (Marketing) to join our Data Analytics Team.

Key Responsibilities:

• Consolidation of Media Buying Reports:
• Collect, process, and consolidate data from various media buying platforms (e.g., Google Ads, Facebook Ads, programmatic platforms) into unified reports.
• Ensure accuracy and consistency of data from multiple sources, allowing for comprehensive analysis and clear reporting.
• Interpretation of Marketing Results:
• Analyse media buying and marketing data to extract actionable insights.
• Evaluate campaign performance by interpreting key metrics such as ROI, CPA, CTR, and other KPIs.
• Provide clear recommendations on how to improve future campaigns based on data-driven conclusions.
• Collaboration with the Marketing Team:
• Work closely with the marketing team to understand their needs and support them in executing tasks effectively.
• Provide data-backed insights to help the marketing team optimise their strategies and achieve better results.
• Support the marketing team in real-time decision-making by providing timely and accurate data analyses.
• Marketing Analysis:
• Perform in-depth marketing analysis, including customer segmentation, channel performance, audience behaviour, and trends.
• Use statistical models and data visualisation to present findings that help inform marketing strategies.
• Conduct regular reviews of marketing channels and campaigns to identify strengths, weaknesses, and opportunities for optimisation.
• Evaluation of Media Buying Efficiency:
• Assess the effectiveness of media buys by comparing planned vs. actual results.
• Track and report on media buying efficiency, evaluating the impact of different ad creatives, placements, and formats on performance.
• Develop recommendations for improving media buying strategies based on analytical findings.

• Strong knowledge of SQL and data processing tools to handle large datasets efficiently.
• Python (Pandas)
• Excel
• Understanding of key marketing metrics (e.g., ROI, CPA, LTV) and ability to translate these into actionable insights.
• Excellent analytical and problem-solving skills, with a strong ability to interpret complex data and present it in a clear and concise manner.
• Experience working closely with marketing teams, providing data insights and recommendations to optimize performance.
• Proficiency with media buying and analytics platforms (e.g., Google Ads, Facebook Ads Manager, Performance marketing, DMP, RTB).

• Enjoy 3 paid health days per year for those unforeseen sick days or medical appointments.
• Recharge your batteries with 25 paid calendar vacation days annually to explore, relax, and rejuvenate.
• Rest easy with comprehensive medical insurance coverage for employees.
• Stay active and healthy with a monthly sports allowance of $30 net to support your fitness goals.
• Stay ahead in your field with access to conferences and professional literature to fuel your growth.
• Boost your energy and morale with complimentary snacks available in the office.
• Foster camaraderie and celebrate achievements through engaging in corporate events throughout the year.

Why Neo Group?

Being part of Neo Group means more than just a job. It's about being a part of a vibrant community with over 40 nationalities across 8 global locations. As we embrace a thrilling phase of hyper-growth and scale-up, our success is fueled by the diversity and talent of our team—potentially including you!

Explore Neo Group Further:

For more details about life and careers at Neo Group, visit our CAREERS SITE, follow us on INSTAGRAM, and engage with us on LINKEDIN.

Ready to redefine the future of iGaming with us? Apply today and become a part of something truly spectacular!

Commitment to Diversity:

At Neo Group, we celebrate diversity and are committed to creating an inclusive environment for all employees. We warmly welcome candidates from diverse backgrounds, cultures, genders, experiences, abilities, and viewpoints to apply. If you are passionate about contributing to a diverse workplace, we would love to hear from you.