Sr. Manager, Product Led Growth Marketing

About Neo4jNeo4j is the leader in Graph Database & Analytics, helping organizations uncover hidden patterns and relationships across billions of data connections deeply, easily, and quickly. Customers use Neo4j to gain a deeper understanding of their business and reveal new ways of solving their most pressing problems. Over 84% of Fortune 100 companies use Neo4j, along with a vibrant community of 250,000+ developers, data scientists, and architects across the globe.At Neo4j, we’re proud to build the technology that powers breakthrough solutions for our customers. These solutions have helped NASA get to Mars two years earlier, broke the Panama Papers for the ICIJ, and are helping Transport for London to cut congestion by 10% and save $750M a year. Some of our other notable customers include Intuit, Lockheed Martin, Novartis, UBS, and Walmart.Neo4j experienced rapid growth this year as organizations looking to deploy generative AI (GenAI) recognized graph databases as essential for improving it’s accuracy, transparency, and explainability. Growth was further fueled by enterprise demand for Neo4j’s cloud offering and partnerships with leading cloud hyperscalers and ecosystem leaders. Learn more at neo4j.com and follow us on LinkedIn.Our VisionAt Neo4j, we have always strived to help the world make sense of data.As business, society and knowledge become increasingly connected, our technology promotes innovation by helping organizations to find and understand data relationships. We created, drive and lead the graph database category, and we’re disrupting how organizations leverage their data to innovate and stay competitive.OverviewReporting to the Director of Marketing Strategy and Operations, this role will be responsible for setting up the Product-Led Growth (PLG) Marketing function at Neo4j. This role is crucial for accelerating our self-serve Go-to-Market (GTM) motion and will partner closely with the Product team to drive customer acquisition and revenue growth through data-driven marketing strategies. As a key member of our Marketing team, you will develop and execute comprehensive growth plans, optimize marketing funnels, and drive impactful campaigns to fuel our expansion in the B2B cloud infrastructure space.ResponsibilitiesThis role is ideal for a strategic thinker who wants an execution-heavy Growth Marketing role. In this role, you will:• Identify priority market segments and define the ideal customer journey and lifecycle for Neo4j’s self-serve products.• Develop detailed digital marketing plans for the complete customer lifecycle (customer acquisition/conversion journey, ongoing usage/engagement/graduation, customer retention, and growth/expansion). Plans will span messaging and channel-level activation details, including content marketing, social, paid media, web, and email marketing• Orchestrate execution of plans across Digital, Content, Web, and Email marketing teams, and own outcomes of all PLG Growth Marketing efforts• Define key operational metrics to measure and optimize the performance of lifecycle marketing efforts across channels• Design and deploy A/B testing program for testing hypotheses across the complete customer lifecycle• Jointly own revenue objectives with Product counterparts• Conduct market research and gather customer feedback to understand target audience needs, preferences, and pain points.• Represent the business in quarterly reviews with C-level executives across Product, Marketing, and Revenue organizationsQualifications• Experience: 5+ years of experience in a product-led growth (PLG) role, preferably within B2B SaaS or within technical products in the cloud infrastructure industry. Prior experience marketing to a technical audience is a plus.• Skills: Strong analytical skills with the ability to interpret data and derive actionable insights. Proficiency in marketing automation tools, CRM systems, and analytics platforms (e.g., Iterable, Mixpanel, Google Analytics, 6Sense, Salesforce).• Leadership: Proven track record of collaborating cross-functionally with a small, high performing group of peers across Marketing, Product, and Engineering. Excellent project management skills and the ability to manage multiple priorities effectively.• Communication: Exceptional written and verbal communication skills. Ability to craft compelling marketing messages and present ideas clearly to stakeholders.The annual base salary range for this position based in the United States is listed below. This salary range is an estimate, and the actual salary may vary based on Neo4j’s compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location. Based on the factors above, Neo4j utilizes the full width of the range.In addition to the range below, US employees are eligible for a stock option grant and certain roles are eligible for an annual bonus. Employees in this position are also eligible to participate in the Company’s standard benefit programs, which currently include the following: medical, dental, and vision benefits, 401(k), paid time off, and certain leaves of absence.Annual Base Salary Range for This Role$160,000—$180,000 USDWhy Join Neo4j?Neo4j is, without question, the most popular graph database in the world. We have customers in every industry globally, and our products are a proven product/market fit. Joining our team is an opportunity to shape the future of data and analytics. Below are just a few exciting facts about Neo4j.• Neo4j is one of the fastest-scaling technology companies in this industry. It recently surpassed $200M in annual recurring revenue (ARR), doubling its ARR over the past three years.• Raised the biggest funding round in database history ($325M Series F). Backed by world-class investors like Eurazeo, GV (formerly Google Ventures), and Inovia Capital, Neo4j has raised over $600M in funding and is currently valued at over $2Bn. This puts Neo4j among the most well-funded database companies in history.• 84% of the Fortune 100 and 58% of the Fortune 500 use Neo4j. Examples include Boston Scientific, BT Group, Caterpillar, Cisco, Comcast, Department for Education UK, eBay, NBC News, Novo Nordisk, Worldline, and others.• Co-founder and CEO Emil Eifrem has built an amazing culture that prides itself on relationships, inclusiveness, innovation, and customer success.• Countless industry awards. Massive enterprises and individual developers/data scientists love Neo4j. A strong sense of community and ecosystem is built around the platform.• A recent Forrester Total Economic Impact™ Study cited Neo4j as delivering 417% ROI to customers.• Neo4j was named as a Visionary in the 2023 Gartner® Magic Quadrant™ for Cloud Database Management Systems among 19 other recognized global DBMS vendors. Neo4j was also ranked as a Strong Performer among 14 top vendors in The Forrester Wave™: Vector Databases, Q3 2024.Research shows that members of underrepresented communities are less likely to apply for jobs when they don’t meet all the qualifications. If this is part of the reason you hesitate to apply, we’d encourage you to reconsider and give us the opportunity to review your application. At Neo4j, we are committed to building awareness and helping to improve these issues.One of our central objectives is to provide an inclusive, diverse, and equitable workplace for everyone to develop their potential and have a positive, career-defining experience. We look forward to receiving your application.Neo4j ValuesNeo4j is a Silicon Valley company with a Swedish soul. We foster collaboration and each of us is empowered to contribute and put our innovative stamp on projects. We hire candidates who reflect the following Neo4j core values:(we)-[:VALUE]->(relationships)(we)-[:FOCUS_ON]->(userSuccess)(we)-[:THRIVE_IN]->(:Culture {type: [‘Open’, ‘Inclusive’]})(we)-[:ASSUME]->(:Intent {direction:’Positive’})(we)-[:WELCOME]->(:Discussions {nature: ‘IntellectuallyHonest’})(we)-[:DELIVER_ON]->(ourCommitments)Neo4j is committed to protecting and respecting your privacy. Please read the privacy notice regarding Neo4j's recruitment process to understand how we will handle the personal data that you provide.More information at www.neo4j.com.