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Senior Field Marketing Manager

At Tecton, we solve the complex data problems in production machine learning. Tecton’s feature platform makes it simple to activate data for smarter models and predictions, abstracting away the complex engineering to speed up innovation.


Tecton’s founders developed the first Feature Store when they created Uber’s Michelangelo ML platform, and we’re now bringing those same capabilities to every organization in the world.


Tecton is funded by Sequoia Capital, Andreessen Horowitz, and Kleiner Perkins, along with strategic investments from Snowflake and Databricks. We have a fast-growing team that’s distributed around the world, with offices in San Francisco and New York City. Our team has years of experience building and operating business-critical machine learning systems at leading tech companies like Uber, Google, Meta, Airbnb, Lyft, and Twitter.


We are seeking an experienced Field Marketing Manager to strategically plan, execute, and optimize field marketing programs that drive quality lead generation and pipeline acceleration. This key revenue-focused role will lead high-impact in-person and virtual events that generate measurable business outcomes. This role bridges the gap between marketing and sales, creating targeted campaigns and events that generate qualified leads and support revenue objectives.


Responsibilities
  • Strategic planning and execution of field marketing programs, including in-person tradeshows, roadshows, partner events, deal acceleration events, community meetups, and virtual events
  • Partner closely with sales team to develop and execute field marketing strategies that directly support pipeline and revenue goals
  • Financial oversight of regional marketing budgets, including spend decisions for venues, event production, travel expenses, and staffing resources
  • Build and maintain strategic relationships with industry communities, partners, and vendors to expand market presence
  • End-to-end event management including pre-event planning, day-of coordination, and post-event follow-up with emphasis on sales enablement
  • Leadership of cross-functional teams across marketing, sales, and vendors using project management best practices in Asana
  • Promotional planning in partnership, with ownership of named channels and collaboration with digital marketing and sales
  • Achievement of quarterly pipeline and revenue targets through targeted field marketing activities
  • Quality assurance of all field marketing activities and measurement of impact on sales pipeline


Qualifications
  • Bachelor's degree in Marketing, Business, or related field
  • 5+ years of experience in field marketing or related marketing role
  • Proven track record of developing and executing successful marketing campaigns
  • Outstanding project management, organizational and communication abilities
  • Experience with marketing automation tools and CRM systems
  • Demonstrated ability to work cross-functionally and manage multiple stakeholders
  • Budget management experience
  • Willingness to travel


$128,000 - $179,000 a year
The estimated US base salary range for this position is $128,000 - $179,000 annually for employees based within California & New York. In addition to base salary, we offer competitive equity & comprehensive benefits such as medical, dental, vision, life, 401(K), flexible paid time off, 10 paid holidays each calendar year, sick time, leave of absence as per the FMLA and other relevant leave laws. Individual compensation packages are based on multiple factors such as location, level, role scope, and complexity, as well as additional job-related factors such as skills, experience, and expertise.

Tecton values diversity and is an equal opportunity employer committed to creating an inclusive environment for all employees and applicants without regard to race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other applicable legally protected characteristics.  If you would like to request any accommodations from the application through to the interview, please contact us at recruitingteam@tecton.ai.


This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

Average salary estimate

$153500 / YEARLY (est.)
min
max
$128000K
$179000K

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What You Should Know About Senior Field Marketing Manager, Tecton

Are you ready to take your field marketing career to the next level? Tecton is on the lookout for a talented Senior Field Marketing Manager who thrives in crafting innovative marketing strategies. In this dynamic role, you’ll have the opportunity to plan, execute, and optimize field marketing initiatives that are pivotal in driving quality lead generation and accelerating our revenue pipeline. At Tecton, our mission is to simplify data for production machine learning, a task that involves solving complex data challenges. You will be the heartbeat of our marketing campaigns, collaborating closely with our sales team, managing budgets, and ensuring that each event creates lasting impacts. Whether it’s organizing engaging in-person tradeshows or lively virtual events, you’ll be integral in transforming events into measurable business outcomes. With a team of industry veterans from prestigious companies like Uber and Google, Tecton provides the perfect backdrop for your professional growth. If you have a Bachelor's degree in Marketing or a related field, coupled with at least 5 years of experience in field marketing, you could be our next star. Your proven track record in executing successful campaigns, outstanding project management skills, and ability to work across teams will help you shine in this exciting role. Join Tecton, where we’re not just building technology; we’re building a community and shaping the future of machine learning. Ready to make a difference? Let’s chat!

Frequently Asked Questions (FAQs) for Senior Field Marketing Manager Role at Tecton
What are the responsibilities of a Senior Field Marketing Manager at Tecton?

As a Senior Field Marketing Manager at Tecton, your responsibilities will include the strategic planning and execution of various field marketing programs such as in-person tradeshows, roadshows, and virtual events. You will partner closely with the sales team to create targeted strategies that support overarching revenue goals. Additionally, you'll be responsible for overseeing regional marketing budgets, managing event logistics, and cultivating relationships with industry partners and vendors to enhance Tecton's market presence.

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What qualifications are required for the Senior Field Marketing Manager position at Tecton?

To qualify for the Senior Field Marketing Manager role at Tecton, candidates need a Bachelor's degree in Marketing, Business, or a related field. A minimum of 5 years of experience in field marketing or a similar role is essential, along with a proven track record of successfully executing marketing campaigns. Strong project management skills, along with experience in using marketing automation tools and CRM systems, are also required to excel.

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How does a Senior Field Marketing Manager contribute to Tecton's success?

The Senior Field Marketing Manager plays a critical role in driving Tecton's success by leading high-impact marketing programs that directly contribute to lead generation and revenue growth. By executing tailored marketing strategies and managing events effectively, this role ensures that Tecton maintains a competitive edge in the market, connecting our innovative solutions with potential clients and partners.

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What is Tecton's approach to diversity and inclusion for the Senior Field Marketing Manager position?

At Tecton, we deeply value diversity and are committed to fostering an inclusive environment for all employees and applicants. In the hiring process for the Senior Field Marketing Manager position, we encourage individuals from diverse backgrounds and experiences to apply. Tecton believes that a diverse team enhances creativity and innovation, ultimately leading to better solutions and success in our mission.

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What benefits can a Senior Field Marketing Manager expect at Tecton?

As a Senior Field Marketing Manager at Tecton, you can expect a competitive salary ranging from $128,000 to $179,000, along with equity options and comprehensive benefits, including medical, dental, vision, life insurance, and a 401(K). Additional perks include flexible paid time off, paid holidays, sick leave, and various leave of absence benefits, making Tecton a great place for work-life balance.

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Common Interview Questions for Senior Field Marketing Manager
Can you describe your experience with field marketing and how it relates to Tecton's mission?

In answering this question, focus on specific field marketing campaigns you have successfully implemented in previous roles. Highlight how your strategies align with Tecton's mission to simplify data for machine learning and how your experience has prepared you to contribute positively to the company's goals.

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What strategies would you employ to improve lead generation as a Senior Field Marketing Manager at Tecton?

Discuss innovative field marketing strategies you've utilized in the past, such as targeted events and partnerships. Mention how you would tailor these approaches to suit Tecton's unique offerings and audience to maximize lead generation and revenue outcomes.

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How do you handle budget management for marketing campaigns?

Describe your method for budgeting in marketing campaigns, including how you ensure every dollar spent contributes to lead generation effectively. Provide specific examples of past budgeting experiences while demonstrating strong financial oversight.

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What tools and software have you used for managing events and field marketing campaigns?

Share your proficiency with marketing automation tools and CRM systems. Mention specific software like HubSpot, Salesforce, or Asana, and explain how using these tools has streamlined your marketing operations and contributed to successful event outcomes.

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Explain how you collaborate with sales teams to align marketing efforts with sales objectives.

In your response, illustrate your understanding of the synergy between marketing and sales teams. Provide examples of prior collaboration efforts and how those partnerships led to successful lead conversions, highlighting communication, strategy alignment, and shared goals.

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Describe a successful event you managed from start to finish.

Here, detail a specific event that showcases your planning, execution, and follow-up processes. Emphasize the impact the event had on lead generation and brand awareness, and reflect on the lessons learned that could benefit Tecton.

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How do you measure the effectiveness of your marketing campaigns?

Discuss key performance indicators (KPIs) you use to evaluate marketing campaign success, such as lead conversion rates, ROI, and engagement metrics. Highlight any tools you use for analytics and how you leverage that data to inform future marketing strategies.

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Can you talk about a time when you had to manage multiple stakeholders for a project?

Explain your approach to stakeholder management, providing an example that illustrates your communication skills and ability to balance differing priorities effectively, ensuring that everyone is on the same page and project goals are met.

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What methods do you use to stay updated on industry trends in marketing?

Share resources such as industry blogs, webinars, or networking events that you tap into to keep your knowledge up-to-date. Discuss how staying informed about trends helps you craft effective marketing strategies aligned with the current market landscape.

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What motivates you to excel in the field marketing role?

Your response should reflect your passion for marketing and how it aligns with your career ambitions. Mention specific aspects like fostering connections with the community, driving business results, or creating innovative campaigns that excite you about field marketing at Tecton.

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Founded by the team that created the Uber Michelangelo platform, Tecton provides an enterprise-ready feature store to make world-class machine learning accessible to every company. Machine learning ...creates new opportunities to generate more val...

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Full-time, remote
DATE POSTED
December 15, 2024

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