SEO Manager

Summary:The SEO Manager works with the Marketing Department to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, tactical and technical SEO, onsite and offsite SEO, user experience, link building and keyword strategy to increase organic acquisition and rankings on all SERPs. Responsibilities Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in organic search campaigns Track, report, and analyze organic website analytics to further growth performance for PPC initiatives Optimize copy, design and user experience for landing pages to leverage SEO growth Perform ongoing keyword discovery, expansion and optimization. Collaborate and partner with marketing team to develop winning SEO tactics and strategies to improve organic search visibility Research and implement search engine optimization based on 2022 SEO practices including but not limited to:algorithm updates, standard methodologies, emerging trends, and competitor techniques Research and analyze competitor advertising link building strategies for recommendations on link building growth (paid and/or organic Develop, implement and optimize link building strategies Work with the development team to ensure SEO best practices with respect to code implementation or tactical/technical SEO Work with editorial and marketing teams to drive SEO in content creation and content programming or onsite and offsite organic growth Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords. Ability to leverage organic growth from multiple channels (social, video and paid) A/B testing landing page content and design to assist increase conversion rate Content creation with keyword intent for social channels Monitor and recommend improvements for website health, speed and assist with troubleshooting technical issues Keep abreast of industry changes to ensure ongoing competitiveness for industry space Other duties may be assigned. Qualifications Solid understanding of performance marketing, search engine optimization, content marketing, conversion data, page analytics, user flow, and online customer acquisition Robust experience with Google Search Console and Google Analytics Working knowledge of HTML, CSS, schema.org and JavaScript development and constraints Up-to-date with the latest trends and best practices in SEO and SEM Experience with e-mail management software and social media optimization engines. Knowledge of mortgages and/or real estate preferred. Project management experience. Desired Education/Experience:Bachelor degree in Business/Marketing or equivalent from an accredited 4 year University 5years of SEO experience 5years' marketing experience with an emphasis in online marketing and social media experience. 5years' experience with SEO/SMO/SMM digital analytics. Work Authorization:Must be able to verify identity and employment eligibility to work in the U.S. Other Duties:This job profile is not intended to be an all-inclusive list of job duties and responsibilities, as one may perform additional related duties as assigned in order to meet the needs of the organization. Physical Demands:The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Must be able to lift up to ten pounds. Primary functions require sufficient physical ability and mobility to work in an office setting; to stand or sit for prolonged periods of time; to occasionally stoop, bend, kneel, crouch, reach, and twist; to lift, carry, push, and/or pull light to moderate amounts of weight; to operate office equipment requiring repetitive hand movement and fine coordination including use of a keyboard; and to verbally communicate to exchange information. VISION:See in the normal visual range with or without correction. HEARING:Hear in the normal audio range with or without correction. EOE/M/F/D/V. Drug-free workplace. #LI-AS1 #LI-RemoteSalary Range:$100K -- $150KMinimum QualificationBrand Marketing & Management, Digital Marketing & Social MediaEstimated Salary: $20 to $28 per hour based on qualifications.