Manager, Marketing Operations

Why join Nextech?

We are a leader in specialty healthcare technology solutions, headquartered in Tampa, FL.

We are an ever-growing team, guided by our iCREATE values of Integrity, Collaboration, Respect, Empowerment, Accountability, Trust, and Excellence. We hold these values in high regard and are driven to succeed in all we do.

We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.

If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.

We are an equal opportunity employer with a commitment to diversity.  All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact talent@nextech.com.

Job Summary:

Nextech is looking for a Manager of Marketing Operations who will optimize and enhance our systems, data, and processes that enable marketing and sales to operate more effectively. Our team is responsible for accelerating Nextech’s revenue growth by building the ultimate GTM machine. We help the sales, marketing, and support teams track and deliver against operating goals, design, and implement key cross-functional initiatives, perform root cause analysis to diagnose challenges, and build / maintain the core GTM systems these teams use to collaborate and succeed every day.

This role will build dynamic and automated marketing programs to drive efficiency and scalability while having a significant impact on overall company growth and revenue. The best person for this role has experience working across a variety of marketing technologies and systems to develop processes that drive leads, improve customer experiences, increase engagement, and optimize workflows.

The role will report into the Director of Revenue Operations and can be based in Tampa (preferred) or anywhere in the United States.

• Ensure our marketing database is accurate and properly segmented, maintain data hygiene, and align with the overall go-to-market strategy.
• Work cross-functionally with sales operations to maintain and optimize our lead lifecycle management process to increase qualified lead flow.
• Create, track, and manage lead and activity workflow automation from Hubspot to Salesforce to ensure Demand generation meets its contributions to sales pipeline.
• Ensure quality and integrity by creating, documenting, and measuring lead generation automation workflows, QA processes, and SLAs across the entire lead lifecycle process.
• Build, execute, and enhance our lead scoring model to route and prioritize leads properly to trigger automated nurture campaigns as appropriate.
• Provide insights into the productivity of marketing channels across campaigns, track marketing KPIs and report on campaign ROI.
• Establish Marketing attribution tracking, Pre and Post sales FT, LT, MT attribution and reporting of all marketing and demand gen efforts.
• Optimize marketing automation to ensure seamless data flow among our systems and platforms.
• Own the overarching strategy and day-to-day management of marketing operations tech stack.
• Develop and operate reporting dashboards to provide real-time insights into campaign performance.
• Facilitate regular reporting and presentation content preparation.
• Carry out additional responsibilities as assigned based on business needs.

• 8 years of experience in marketing operations, in roles with increasing responsibility.
• 3 - 5 years of HubSpotexperience and expertise.
• 3 - 5 years of Salesforce experience.
• High proficiency in Salesforce, Hubspot and Excel. (With the use of pivot tables, lookups, data queries, and complex calculations & formulas.)
• Experience with other BI tools such as Tableau and Power BI preferred.
• Exceptional organizational and cross-functional leadership skills.
• Excellent written and verbal communication skills.
• Deep analytical skills and demonstrated ability to think strategically about complex issues,
• Proactive and an ardent team player with a positive attitude who adapts well to changing needs and priorities, ambiguity, experimentation, and iteration, and can pivot easily to achieve goals and deadlines.

• Working Environment:
• Long-distance or air travel as needed – not to exceed 10% travel.
• Physical Demands:
• Activities require a significant amount of work in front of a computer monitor

• Employee Assistance Program with free counseling sessions available
• Flexible Time Off: take time off when you need it without worrying about available hours
• 10 paid holidays + 1 floating holiday
• Generous annual bonus opportunity
• iCREATE Employee Recognition Program
• Insurance : Choice of Medical, Dental, and Vision plans
• Wellness Program including discounts on medical premiums
• Health Savings Account
• Flexible Spending Account
• Volunteer Time Off
• 100% Company-Paid Parental leave
• 401(k) with Employer Match
• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance
• Company-Sponsored 529 College Savings Plan
• Corporate Discounts on Retail, Travel, and Entertainment
• Pet Insurance options