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Associate Sales Director, Analytics & Activation

Company Description

R25_0005052

#LI-Remote

*US role, must be in US at time of application to be considered.

Job Description

About this Job  

This role will be responsible for leading sales engagements of NielsenIQ’s Analytics + Activation solutions across numerous assigned NielsenIQ account targets. The focus will be on maintaining and growing existing clients and acquiring new business through the development of meaningful client relationships and closing deals. The goal is to expand our Advanced Analytics solutions within assigned accounts by possessing the unique attributes of a consultative seller. This role will collaborate with Solution Architects, Client Business Partners, Account Development leads and delivery team members throughout the sales cycle. As an individual contributor, this role will drive deals to successful outcomes across complex sales phases in a timely manner while generating new product ideas and bringing the voice of the customer back to product management.  

Responsibilities  

  • Develop relationships to sell our analytics solutions within your assigned accounts.  
  • In this Specialty Sales role, use your consultative/challenger selling skills to identify client business needs, qualify, probe, scope and sell in NielsenIQ advanced analytics services. Achieve an annual Revenue/Sales target.  
  • Attend a few annual conferences/tradeshows.  
  • Self-start and proactively prospect within your assigned accounts to drive initial purchases.  
  • A consummate juggler to manage multiple projects simultaneously.  
  • Manage sales pipeline reporting and proper CRM hygiene with excellence.  
  • Become proficient in NielsenIQ Analytics + Activation solutions, systems, and software tools.  
  • Develop Account Plans and initiatives to drive growth within your assigned accounts and verticals.   
  • Representing voice of customer to internal product development, product marketing, communications, and delivery teams.   
  • With a high degree of urgency, uncover and disseminate retailer, manufacturer, and competitive intelligence.   
  • Work highly collaboratively with other cross functional NIQ partners.   
  • Contribute to assigned projects as needed 
      

A little bit about you   

Are you a passionate, client-focused salesperson with a deep sense of urgency and accountability to deliver against financial targets? Can you effectively tell a story that captures the audience, no matter what level, and bring them along your journey? Are you able to work collaboratively as part of a remote team within a dynamic and challenging environment while maintaining high standards?

Qualifications

  • Bachelor's degree required; Master's degree favored  
  • 5-8 years’ consultative selling (full-cycle) experience within market research, CPG, and/or media agencies
  • Previous experience selling data/analytics, choice modeling/Conjoint to CPG manufacturers and/or media agencies preferred
  • Previous experience working in a highly matrixed organization
  • Leadership experience a plus (may lead team in future) 
  • Ability to translate data knowledge into tactical and strategic solution frameworks; advanced data analytic sales preferred  
  • Excellent written and verbal communication skills; ability to articulate complex issues in a concise and polished manner to a diverse audience  
  • Ability to travel up to 25%  

US Benefits

  • Comprehensive healthcare plan (medical, Rx, dental, and vision).
  • Flexible spending accounts and a Health Savings Account (including company contributions).
  • Life and AD&D insurance.
  • 401(k) retirement plan including company matching contributions.
  • Disability insurance.
  • Tuition Reimbursement.
  • Discretionary paid time off program and 11 paid holidays.
  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

Additional Information

This role has a market-competitive salary with an anticipated base compensation of the following range: $93,800.00 - $100,000.00.  Actual salaries will vary depending on a candidate’s experience, qualifications, skills, and location. This role might also be eligible for a sales-based incentive or performance-based bonus. Other benefits include flexible working environment, comprehensive health insurance, industry-leading parental leave, life insurance, education support and more.  

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

NIQ is committed to reflecting the diversity of the clients, communities, and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce, measurement, and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class. Our global non-discrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: https://nielseniq.com/global/en/news-center/diversity-inclusion

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Average salary estimate

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$93800K
$100000K

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What You Should Know About Associate Sales Director, Analytics & Activation, NielsenIQ

At NielsenIQ, we're on the lookout for an enthusiastic Associate Sales Director for our Analytics & Activation team! This crucial position, based remotely in Chicago, IL, is designed for someone who thrives in a consultative sales environment and has a passion for analytics. In this role, you'll take the helm when it comes to managing and growing client relationships, all while showcasing our cutting-edge analytics solutions. Your mission? To build meaningful partnerships with existing clients and also drive new business opportunities to meet your revenue targets. You’ll collaborate closely with our talented Solution Architects, Client Business Partners, and other essential team members throughout the sales cycle. If you're adept at juggling multiple projects and have a knack for uncovering client business needs, this may be the perfect fit! As a consultative seller, your insights and proficiency in our analytics services will empower you to drive successful deals across complex sales phases. Your ability to communicate effectively is key, as you'll be distilling complex issues into clear narratives for diverse audiences. With an understanding of the dynamic IT landscape, you'll contribute to ongoing projects and be the voice of the customer for our product teams. Your journey with NielsenIQ will be vibrant, impactful, and offer ample opportunities to learn and grow both personally and professionally. Are you ready to lead the charge in analytics sales with us?

Frequently Asked Questions (FAQs) for Associate Sales Director, Analytics & Activation Role at NielsenIQ
What are the main responsibilities of an Associate Sales Director at NielsenIQ?

As an Associate Sales Director at NielsenIQ, your primary responsibilities include developing client relationships to sell analytics solutions, achieving sales targets, and prospecting within assigned accounts. You'll also manage the sales pipeline, maintain CRM hygiene, and collaborate with various team members throughout the sales cycle. Your role is crucial for driving business growth by leveraging your consultative selling skills.

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What qualifications are needed for the Associate Sales Director position at NielsenIQ?

To qualify for the Associate Sales Director role at NielsenIQ, candidates should hold a Bachelor's degree, with a Master's degree preferred. You’ll need 5-8 years of consultative selling experience, ideally within market research or related fields. Familiarity with selling data analytics to CPG manufacturers or media agencies is preferred, along with excellent communication skills and the ability to work in a matrixed organization.

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How does the sales process work for the Associate Sales Director at NielsenIQ?

In your role as an Associate Sales Director at NielsenIQ, you'll engage in a consultative sales process where you identify business needs and qualify client opportunities. Throughout the sales cycle, you’ll work closely with partner teams to devise strategies and achieve successful outcomes in closing deals. You'll also play a key role in providing feedback to product management based on customer insights.

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What is the expected travel for the Associate Sales Director role at NielsenIQ?

The Associate Sales Director at NielsenIQ is expected to travel up to 25% within the U.S. This travel typically includes attending annual conferences and tradeshows, where you'll have the opportunity to engage with clients and industry leaders, further enhancing your skills and expanding your professional network.

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What benefits does NielsenIQ offer to its Associate Sales Directors?

NielsenIQ offers a comprehensive benefits package for its Associate Sales Directors, including healthcare plans, flexible spending accounts, life insurance, and a 401(k) retirement plan with company matching contributions. Other perks include tuition reimbursement, volunteer time off, and a flexible working environment, all aimed at ensuring employee well-being and professional development.

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Common Interview Questions for Associate Sales Director, Analytics & Activation
How do you approach consultative selling in analytics?

In a consultative selling role, focus on understanding your client's unique business needs. Ask open-ended questions, listen actively, and tailor solutions based on their specific challenges and objectives. Sharing relevant case studies can also demonstrate your expertise and how NielsenIQ's analytics can drive their success.

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Can you describe a time when you closed a difficult deal? What strategies did you use?

When discussing a difficult deal closure, detail the strategies you implemented, such as building rapport, addressing objections promptly, and understanding the client’s pain points. Highlight how you adapted your approach based on feedback and worked collaboratively with your team to find a solution that satisfied all parties involved.

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How do you stay updated on trends in analytics and market research?

To stay informed about the latest trends in analytics and market research, I regularly read industry publications, attend webinars, and participate in networking events. I also engage with peers and thought leaders on platforms like LinkedIn to exchange insights and best practices.

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What strategies would you implement to grow your accounts at NielsenIQ?

Growing accounts at NielsenIQ involves developing personalized Account Plans, conducting regular check-ins with clients, and identifying upselling opportunities based on evolving needs. Additionally, leveraging cross-functional collaborations can enhance customer satisfaction and drive growth.

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Describe your experience with CRM tools and managing a sales pipeline.

I have extensive experience using CRM tools to manage sales pipelines, ensuring accurate reporting and tracking of sales activities. Regularly updating the CRM not only helps in maintaining CRM hygiene but also allows for better forecasting and strategic planning, which is essential in consultative selling roles like the one at NielsenIQ.

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How do you handle client objections during a sales pitch?

Handling client objections requires active listening and empathy. I acknowledge their concerns, ask clarifying questions, and provide relevant evidence or case studies to address their issues effectively. It's important to maintain a positive attitude and work collaboratively to find a solution that alleviates their concerns.

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What makes you passionate about selling analytics solutions?

I am passionate about selling analytics solutions because I believe data-driven decisions can significantly enhance business outcomes. The ability to help clients uncover insights through analytics and see tangible results from our services excites me. It's fulfilling to contribute to their growth while also pushing the boundaries of innovative data use.

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How do you prioritize competing projects or accounts?

Prioritizing projects requires a strategic assessment of factors such as client engagement level, revenue potential, and deadlines. I use a matrix to evaluate these aspects, ensuring I allocate my time and resources effectively to maximize impact and efficiency while keeping all stakeholders informed.

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Can you give an example of how you’ve used data analytics to solve a client’s problem?

In a previous role, I worked with a client facing declining sales. By analyzing their consumer behavior data, I identified key trends and provided actionable insights that led to a targeted marketing campaign. This analytical approach not only remedied their sales issues but also strengthened our relationship as trusted partners.

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Why do you want to join NielsenIQ as an Associate Sales Director?

I am drawn to NielsenIQ because of its commitment to innovation in consumer intelligence and its collaborative culture. The opportunity to work with advanced analytics solutions and partner with a team that values insight-driven growth aligns perfectly with my career goals and passion for empowering clients through data.

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