Analyze experiments data and metrics; draw conclusions and suggestions; assist in prioritizing ideas and hypotheses;
Build dashboards, present findings and make recommendations based on analysis across multiple devices, websites and user segments;
Support Growth Conversion Team/CRO specialists and other stakeholders with ad-hoc analyses or explanations;
Provide decision support for key business people and product development teams using the data and your analyses;
Analyze and optimize conversion funnels; detail user flows, conclude “happy paths” to drive measurable increases in conversion rates and revenue;
Improve and automate processes and results delivery, develop and maintain supporting code, and research new options for raising own and overall efficiency.
Core Requirements
3+ years experience in CRO/Experimentation data analysis and analytics tools;
Strong communication skills, a proactive approach, analytical problem-solving abilities, and a collaborative mindset, being an effective and versatile team player;
Curiosity and drive to learn, change and improve, interest in digital marketing and human behavior;
Ability to communicate and use latest data visualization techniques to make patterns visible even for not-so-data-nerdy colleagues;
Strong logic and ability to dig, derive and detect principles and patterns of consumer’s behavior from data;
Understanding the WHY behind the data and delivering actionable insights to further improve UX and conversion rate optimization;
Understanding of web analytics and the conversion optimization space using tools like GA, GA4, Looker and others;
Experience in performing A/B testing, usability tests or user research;
Solid understanding and experience of SQL (Google BigQuery as an advantage) and Python or R (for data modeling and general development);
Solid understanding of statistics, probability, distributions, hypotheses testing, Bayesian statistics.