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Head of External Communications

ABOUT THE JOB

Want a 3D Career? Join Norgine.

At Norgine, our colleagues Dare themselves to be different and try new things, Drive to achieve their goals and beyond, and Develop themselves and their community.

We call it the 3D career at Norgine and it offers you a fully-rounded experience with no limits.

Bring everything about yourself that you’re proud of, whether that’s your passion for making a difference, focus on others’ well-being, or intellectual curiosity to unleash in a fast-paced environment and supportive community.

In return, get a sense of belonging, a long-term career with ongoing development and upskilling, and a company that cares about people’s wellness as much as you do.

Because at Norgine, we transform lives with innovative healthcare solutions.

We have an exciting opportunity for a Head of External Communications to join Norgine. The person holding this position will report to the Chief Executive Officer.

The Head of External Communications will lead and execute strategic communication efforts to shape and enhance the reputation of the company. This individual will be responsible for overseeing the company’s external communication strategy, managing public relations, media outreach and corporate messaging to ensure alignment with organizational goals, key business objectives and regulatory standards. The role involves close collaboration with leadership, commercial, medical and other internal teams, as well as external stakeholders, to effectively manage and disseminate the company’s narrative.

KEY RESPONSIBILITIES INCLUDE BUT ARE NOT LIMITED TO:

1. Develop and Execute Communication Strategy

Lead the development and implementation of a comprehensive external communication strategy aligned with company objectives and brand positioning.

Provide strategic guidance to senior management on communication-related matters.

Establish messaging frameworks and communication plans for corporate milestones, product launches, and other key initiatives.

2. Media Relations & Public Relations

Build and maintain strong relationships with key media outlets, journalists and industry influencers.

Act as the company spokesperson, managing media inquiries and interviews.

Develop and pitch compelling stories to enhance brand visibility and shape public perception.

3. Crisis Communication & Issue Management

Lead the preparation for potential crises by creating and managing crisis communication plans.

Respond swiftly and effectively to any external communications during times of crisis or regulatory scrutiny.

4. Brand Reputation Management

Monitor media coverage and public sentiment to track and manage the company’s reputation in the marketplace.

Work closely with the digital and social external media teams to ensure cohesive messaging across all external channels.

5. Stakeholder Engagement

In collaboration with the medical and commercial teams, manage relationships with external stakeholders including healthcare professionals, patient groups, advocacy organizations, and regulatory bodies.

Oversee the development and delivery of thought leadership materials, including press releases, op-eds and white papers.

6. Compliance & Regulatory Adherence

Ensure all external communications adhere to relevant pharmaceutical industry regulations and standards.

Work with legal and regulatory teams to ensure accurate, compliant messaging in all external communications.

7. Cross-Functional Work

Collaborate with cross-functional teams, including Commercial, Medical, Legal and Regulatory Affairs, to ensure alignment of communication strategies.

8. Performance Measurement & Reporting

Track and measure the effectiveness of external communication campaigns, adjusting strategies as needed.

Provide regular reports to senior leadership on communication outcomes and media coverage.

Education: Bachelor’s degree in Communications, Public Relations, Marketing, Life Sciences, or related field. Master’s degree preferred.

Experience: Solid experience in external communications, public relations, or related fields, with most of the time in a leadership role within the pharmaceutical or healthcare industry.

Expertise: Proven experience in media relations, crisis communication, and brand reputation management within highly regulated industries.

SKILLS

Fluent in English is a must, other languages are a plus.

Strong written and verbal communication skills, with the ability to craft compelling narratives.

Deep understanding of the pharmaceutical industry, regulatory environment, and healthcare ecosystem.

Strong leadership and interpersonal skills, with experience managing teams and collaborating across departments.

Ability to manage multiple priorities in a fast-paced environment.

DESIRED ATTRIBUTES

Proactive and strategic thinker.

Ability to handle high-pressure situations with poise and professionalism.

Exceptional stakeholder management skills.

In-depth understanding of digital and social media trends in the healthcare space.

Experience in rare & paediatric diseases.

Our benefits may vary per location. Please liaise with the Norgine TA representative to obtain more information.

Sound good? Find out more about the career you’ll have with Norgine, then apply here.

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CEO of Norgine
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Christopher Bath
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Average salary estimate

$135000 / YEARLY (est.)
min
max
$120000K
$150000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Head of External Communications, Norgine

Are you ready to take your career to the next level? Norgine is excited to offer an opportunity for a Head of External Communications to make a significant impact in our organization. At Norgine, we believe in embracing uniqueness, driving for excellence, and fostering personal and professional development. Our 3D careers empower you to be different, achieve your goals, and grow within a supportive community that values well-being as much as performance. In this pivotal role, you will be the guiding force behind our external communication strategies, crafting a compelling narrative that enhances our brand reputation in the pharmaceutical industry. Reporting directly to the Chief Executive Officer, you will lead strategic communication initiatives while managing public relations and media outreach. Your expertise will shine as you build lasting relationships with key media outlets and actively shape public perception. Crisis communication will also fall under your purview, where your proactive approach will ensure we effectively manage challenging situations. Collaborating with cross-functional teams, you’ll align our messaging with corporate objectives and regulatory standards. With a Bachelor’s degree in Communications or a related field and extensive experience in the healthcare sector, you'll bring valuable insights to an already skilled team. So, if you’re a strategic thinker with a knack for storytelling and a passion for making a difference, Norgine is the place for you. Join us and help transform lives through innovative healthcare solutions while enjoying personal growth in a place that truly values you!

Frequently Asked Questions (FAQs) for Head of External Communications Role at Norgine
What are the main responsibilities of the Head of External Communications at Norgine?

The Head of External Communications at Norgine will be responsible for developing and executing a comprehensive communication strategy that aligns with the company's objectives. Key duties include managing media relations, overseeing public relations efforts, preparing crisis communication plans, and ensuring compliance with regulatory standards.

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What qualifications are required for the Head of External Communications position at Norgine?

Candidates for the Head of External Communications role at Norgine should hold a Bachelor’s degree in Communications, Public Relations, Marketing, or a related field; a Master’s degree is preferred. Furthermore, substantial experience in external communications and public relations, particularly in the pharmaceutical or healthcare industry, is crucial.

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How does the Head of External Communications at Norgine engage with media and stakeholders?

The Head of External Communications at Norgine engages with media and stakeholders by building strong relationships with journalists and industry influencers. This role also involves responding to media inquiries, developing thought leadership materials, and managing collaborations with healthcare professionals and advocacy organizations.

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What skills are important for the Head of External Communications at Norgine?

Key skills for the Head of External Communications at Norgine include excellent written and verbal communication capabilities, strong leadership and interpersonal skills, a deep understanding of the pharmaceutical industry and its regulatory environment, as well as the ability to manage multiple priorities efficiently.

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What can candidates expect from a career at Norgine as the Head of External Communications?

A career at Norgine as the Head of External Communications offers the opportunity to lead impactful initiatives within a dynamic environment. Candidates can expect holistic personal and professional development, a supportive community, and the chance to make a real difference in the healthcare industry.

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Common Interview Questions for Head of External Communications
What strategies would you implement as the Head of External Communications at Norgine?

To effectively answer this question, discuss your approach to developing a communication strategy that aligns with company objectives, incorporating stakeholder management and media engagement. Highlight previous successful campaigns as examples.

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How do you handle a crisis as the Head of External Communications?

In your response, emphasize the importance of having a well-prepared crisis communication plan. Discuss your ability to communicate swiftly, maintain transparency, and manage media relations to ensure accurate messaging during a crisis.

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Can you describe your experience in media relations?

Share specific examples from your past roles where you successfully cultivated media relationships, secured coverage, or managed interviews. It's important to display how these experiences would be valuable in the Head of External Communications position at Norgine.

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What are the key elements of an effective external communication strategy?

Your answer should cover objectives alignment, clear messaging, media outreach, stakeholder engagement, and performance measurement. Discuss how you would adapt these elements specifically for Norgine's needs.

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How would you measure the success of external communication efforts?

A strong answer would include discussing metrics such as media coverage, stakeholder engagement, sentiment analysis, and campaign performance. Emphasize your analytical skills and experience with reporting results to senior leadership.

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Describe a time you faced a significant challenge in communications. How did you overcome it?

Use the STAR method (Situation, Task, Action, Result) to detail the challenge, your specific role, the actions you took to address it, and the positive outcome. This demonstrates your problem-solving skills under pressure.

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How would you ensure compliance in communications within a regulated industry like pharmaceuticals?

Discuss your familiarity with industry regulations and emphasize your experience collaborating with legal and regulatory teams to develop compliant messaging. Share specific processes you would implement as Head of External Communications.

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What role does social media play in external communications?

Highlight the importance of social media as a tool for engaging with audiences, building brand reputation, and disseminating information. Discuss your experience in integrating social media strategies with traditional communications and how this can benefit Norgine.

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How do you stay updated on industry trends that affect communications?

Mention subscribing to industry publications, attending conferences, participating in professional networks, and engaging with thought leaders. Show how this knowledge informs your communication strategies.

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What do you believe is the most important quality for a Head of External Communications?

Your response here should reflect on qualities such as strong leadership, strategic thinking, adaptability, and excellent communication skills. Relate these qualities back to how they will contribute to Norgine's success.

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Norgine Pharmaceuticals is a specialty pharmaceutical firm that develops, manufactures, and markets medications for treating acute and chronic illnesses. Its core focus is on gastroenterology, hepatology, pain management, and incontinence. Its bes...

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Full-time, remote
DATE POSTED
January 2, 2025

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