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Senior Business Development Representative

Let’s fix hospitality, for good.

We’re on a mission to help the hospitality industry double their profitability, reduce their carbon footprint, and create better working environments for their teams.

Our CEO, Conor, founded and scaled Mad Egg – one of the fastest-growing restaurant groups in Ireland. After years of juggling “market-leading” systems, spreadsheets, and paper printouts, he set out to build the solution he wished he had from day one: Nory.

Nory is an all-knowing restaurant management system. It combines real-time data with AI predictive analytics to help restaurants operate with consistency, certainty and profitability. From food prep to forecasting, Nory puts operators in control of their margins.

Now, with demand growing faster than we imagined and a recent Series A led by Accel, we’re scaling fast. We’ve grown to a team of 50+ across Ireland, the UK and Spain, and we’re just getting started.

We’re looking for a Senior Business Development Representative (BDR) to join our Sales team and take our outbound engine to the next level. This is a high-impact, high-autonomy role for someone ready to own pipeline generation and play a key part in how we scale. You’ll be replacing a former BDR who just earned a promotion to AE — so if growth is what you’re after, you’re in the right place.

What you’ll be doing:

  • Own outbound – Lead the charge on generating high-quality pipeline through cold calls, emails, LinkedIn, and creative outreach strategies.

  • Pipeline management – Build and maintain a healthy pipeline to support our Account Executives in consistently smashing monthly revenue targets.

  • Account research – Identify key decision-makers and uncover strategic insights using sales tools and online research.

  • Messaging & campaign execution – Craft and deliver personalised, value-led messaging that speaks to our prospects.

  • Collaboration & strategy – Work closely with AEs, marketing and leadership to align on outreach strategies and boost effectiveness.

  • Feed the machine – Share learnings with AEs, Marketing and Product to improve go-to-market strategy.

What you’ll bring:

  • 2–3 years of experience in outbound B2B sales in a startup, or strong hospitality ops experience with early exposure to sales.

  • A track record of exceeding pipeline targets or supporting revenue goals.

  • Hunger and ambition to be the best – you thrive in a target-driven environment and own your results.

  • A creative, curious approach to outbound – you test, learn, iterate, and don’t rely on stale templates.

  • Excellent written and verbal communication skills, with the ability to build rapport quickly.

  • A genuine interest in hospitality, tech, and making a real difference to frontline teams.

  • Coachable, self-driven, and ambitious – whether you’re aiming to become an AE, a team lead, or both, we’ll back your growth.

What you’ll get in return:

📈 Equity at our Series A valuation

🏢 Hybrid setup – 3 days a week in our Holborn office, at industry events, or meeting clients face-to-face.

🌴 35 days of paid leave per year (including bank holidays)

🏥 Comprehensive private health insurance

🍼 Enhanced parental leave and baby loss support

📚 Learning & development culture – £1000 personal annual budget + quarterly book budget

🖥️ £200 home office workspace budget

🎯 Regular team offsites & socials

👏 And much more

We hire humans.

At Nory, we believe that diverse teams build better products. We welcome applicants from all backgrounds, identities, and walks of life. Your individuality matters, and we’re committed to creating an inclusive workplace where everyone can thrive. We do not discriminate based on gender, ethnicity, sexual orientation, religion, family status, age, disability, or race.

Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Senior Business Development Representative, Nory

Are you ready to take your career to the next level with a dynamic team that’s revolutionizing the hospitality industry? At Nory, based in London, we're on a mission to help restaurants become more profitable while reducing their carbon footprint and enhancing working environments. As our Senior Business Development Representative, you will play a crucial role in driving our outbound sales initiatives and building a strong pipeline. Picture yourself working alongside a talented team led by our CEO, Conor, who founded one of Ireland’s fastest-growing restaurant groups. You’ll be the one generating leads through innovative strategies and establishing meaningful connections with key decision-makers. Your creativity will shine as you tailor messaging that resonates with our prospects, ensuring that our Account Executives can smash those revenue targets. We're looking for someone with the ambition to grow—after all, you’ll be stepping into the shoes of our previous BDR who just made the leap to Account Executive. If you have 2–3 years of B2B sales experience or come from a hospitality background with some initial sales exposure, we want to hear from you! With comprehensive benefits like equity, extensive paid time off, and a commitment to your personal and professional growth, joining Nory means becoming part of a family that’s as dedicated to your success as you are. Let’s transform hospitality together, one restaurant at a time!

Frequently Asked Questions (FAQs) for Senior Business Development Representative Role at Nory
What does a Senior Business Development Representative at Nory do?

As a Senior Business Development Representative at Nory, you'll be responsible for generating high-quality sales pipeline through various outreach methods, such as cold calls, emails, and LinkedIn messaging. You will also conduct thorough account research to identify key decision-makers and craft personalized messaging that resonates with potential clients, all while working closely with Account Executives and other team members to ensure alignment and boost overall effectiveness.

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What qualifications are required for the Senior Business Development Representative position at Nory?

To be considered for the Senior Business Development Representative role at Nory, you should have 2–3 years of outbound B2B sales experience, or a strong background in hospitality operations with some sales exposure. You will need to demonstrate a successful track record of exceeding pipeline targets and possess excellent communication skills, as well as a genuine interest in the hospitality and tech sectors.

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What growth opportunities exist for a Senior Business Development Representative at Nory?

At Nory, we believe in nurturing your career growth. As a Senior Business Development Representative, you can aspire to progress into roles such as an Account Executive or even a team lead position. We actively promote a culture of learning and development, providing annual personal budgets for education and the opportunity to learn from experienced professionals within our innovative team.

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How does Nory support a healthy work-life balance for its Senior Business Development Representatives?

Nory is committed to the well-being of its employees, offering a hybrid working setup that allows for a flexible mix of remote work and in-office collaboration. Additionally, with 35 days of paid leave each year, including bank holidays, and comprehensive health benefits, we ensure that our Senior Business Development Representatives maintain a healthy work-life balance while pursuing their career ambitions.

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What is the company culture like at Nory for a Senior Business Development Representative?

The culture at Nory thrives on diversity, inclusion, and collaboration. We welcome candidates from a variety of backgrounds and identities, believing that diverse teams create better products. As a Senior Business Development Representative, you’ll be part of a supportive environment where individuality is valued, and team offsites and regular social events help foster strong relationships and camaraderie.

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Common Interview Questions for Senior Business Development Representative
Can you describe your experience with outbound sales and how it relates to the Senior Business Development Representative role at Nory?

In answering this question, share specific examples of your previous outbound sales experiences, focusing on your success in generating leads, building relationships, and achieving targets. Emphasize your creativity in outreach strategies and how you would apply those skills at Nory to create new opportunities.

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How do you prioritize your tasks as a Senior Business Development Representative?

Discuss your time management strategies, such as using a CRM to track leads and prioritize outreach based on potential value. Explain how you balance pipeline management with the need for continuous outreach and follow-ups, particularly in a fast-paced environment like Nory.

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What strategies would you employ to research and connect with key decision-makers?

Outline your approach to leveraging sales tools, social media, and online resources to gather insights about target companies and their stakeholders. Discuss the importance of personalizing your outreach messages based on this research to enhance engagement.

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How do you handle rejection in sales?

Explain that you view rejection as a natural part of the sales process. Share personal techniques for staying positive and motivated, like reflecting on lessons learned and focusing on the next potential opportunity.

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What metrics do you think are most important for a Senior Business Development Representative?

Emphasize the importance of metrics such as lead conversion rates, pipeline health, and revenue generated. Explain how tracking these can help improve strategies and drive success as part of Nory's sales team.

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Can you give an example of a time you exceeded your sales targets?

Share a specific instance where your proactive strategies led to exceeding targets. This could include innovative outreach methods, effective networking, or creative problem-solving that positively impacted your pipeline.

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How do you stay informed about trends in the hospitality and tech industries?

Discuss how you engage with industry news, attend conferences, or participate in relevant online communities. Highlight your commitment to staying updated to better understand your prospects and provide relevant insights.

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What role does collaboration play in your sales approach?

Talk about how you value teamwork, especially in sharing insights and strategies with Account Executives, marketing, and leadership teams. Collaboration can enhance outreach effectiveness and foster a cohesive sales environment at Nory.

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How would you describe your ideal client or prospect for Nory's services?

Frame your answer around the specific characteristics that make a prospect ideal for Nory. Consider factors such as company size, their operations challenges, or shared values in sustainability and profitability.

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Why do you want to work as a Senior Business Development Representative at Nory?

Share your passion for the hospitality and tech industries, highlighting how Nory's mission aligns with your values. Discuss your excitement about contributing to innovative solutions that genuinely improve restaurant operations and teamwork.

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Inclusive & Diverse
Empathetic
Collaboration over Competition
Growth & Learning
Transparent & Candid
Medical Insurance
Dental Insurance
Mental Health Resources
Life insurance
Disability Insurance
Child Care stipend
Employee Resource Groups
Learning & Development
Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
Photo of the Rise User
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
Transparent & Candid
Growth & Learning
Fast-Paced
Collaboration over Competition
Take Risks
Friends Outside of Work
Passion for Exploration
Customer-Centric
Reward & Recognition
Feedback Forward
Rapid Growth
Medical Insurance
Paid Time-Off
Maternity Leave
Mental Health Resources
Equity
Paternity Leave
Fully Distributed
Flex-Friendly
Some Meals Provided
Snacks
Social Gatherings
Pet Friendly
Company Retreats
Dental Insurance
Life insurance
Health Savings Account (HSA)
MATCH
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TEAM SIZE
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HQ LOCATION
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 14, 2025

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