Video Editor - Social

About You

The Video Editor (Social) is a skilled storyteller with an ability to flex across all touch points of visual narratives: content strategy and concept, video production and video editing and animation. Above all they breathe/ sleep and eat digital content and everything they make feels native and cool.

Reporting into the Director of Social Media, they will partner with cross-functional teams to execute social first creative briefs for both organic and growth channels. In this collaborative dynamic, this person will always seek out ways to level-up content, whether that’s through combining strong ideas with performance and customer insights or by workshopping their approach to editing and storytelling to make content feel uniquely Nutrafol but also native. 

Most importantly, this person is eager to learn and grow in both their ideating, storytelling, video editing, designs and content strategy skills. They’ll work alongside a team of marketers and creatives to bring Nutrafol to life across 10+ channels. In this highly collaborative, fast-paced environment, an ability to manage multiple work streams, present work to leadership, and communicate about bandwidth and project status is crucial.

Responsibilities

• Elevate the video editing style for Nutrafol’s social channels (Nutrafol, Nutrafol Men, and Nutrafol Skin) using current brand guidelines but giving a fresh breath to creative and storytelling elements
• Brainstorm and storyboard lo-fi video shoots, from 5 second TikTok trends to 5 minute educational cuts
• Lead the logistics of shooing lo-fi video and photo productions from assisting in concept ideation, to casting, to assuring lighting and sound are up to standard, to housing and transporting all equipment, to filming on location and in situ (in the street, in Sephora, at events etc), to uploading, organizing, and editing all content to completion
• Transcribe and cut/edit large pieces of video content into multiple versions for both paid and organic social channels 
• Ideate and execute new ways of editing video content already within our library to maximize usage
• Ability to edit in ‘proper’ softwares as well as in-app on Instagram and TikTok
• Find and apply music, copy, graphics, sound effects, etc. to videos.
• Color correct footage when needed
• Edit content sent to us from creators
• Assist in graphic creation
• Juggle multiple projects at once across 3 different brands and multiple platforms
• Partner with cross-functional teams, 
• Help conceptualize the development of Nutrafol’s storytelling.
• Create strong relationships and build trust with cross-functional teams, as well as leadership. 
• Stay up-to-date on content and storytelling trends and frameworks.

Requirements:

• 4-6 years of experience crafting content for social media in a fast-growing brand; health/wellness and DTC experience is preferred
• Strong editing skills in Adobe Premiere and AfterEffects; Figma experience is a plus
• Portfolio showcasing a variety of compelling work across social media platforms is required
• Knowledge of logistics of in-app TikTok editing and TikTok visual transition knowledge preferred 
• Static graphic editing skills preferred
• Motion graphics experience a plus, as is simple animation
• Flexible to work autonomously within a set of footage to create multiple versions for multiple platforms
• Proven track record of crafting compelling video content for social channels
• Basic understanding of performance metrics and how they inform content strategy 
• Ability to flex between concept, shoot and editing
• Ability to sense what’s cool and trending on social media, especially on TikTok and Instagram in the hair, wellness, skin, and beauty spaces
• Understanding of what engages a consumer on social media in the paid and organic spaces, respectively, with the ability to pull out the most engaging cuts from a set of footage and organize them in a socially native manner
• Strong sense of ownership, urgency, and drive
• Positive attitude and ability to manage change, thrive in a fast-paced environment, work though ambiguity, and prioritize projects based on business needs
• Flexibility to work evenings and weekends, on rare cases, if required
• Exceptional communication skills, both verbal and written
• Solid organizational, communication, and conceptual thinking skills