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Observable is redefining how businesses create and share data apps by giving developers the tools they need to create their best data apps, dashboards, and reports. Our open-source Framework allows developers to build dashboards locally while our secure hosting service makes it easy for teams to share data apps and discover deeper insights together. We have a large community of data practitioners... who love Observable, and we are building on this success to bring Observable to more teams and businesses of all sizes.
Our marketing team is seeking a full-time Demand Generation Manager to help us increase awareness among businesses and professional developers, nurture leads, and generate marketing-source opportunities for sales. As a Demand Generation Manager, you will work closely with the Head of Marketing, VP of Sales, and Office of the CEO to lead marketing growth and optimize our marketing funnel from acquisition to conversion to retention. While you’ll be responsible for leading programs and campaigns, this is an individual contributor role on the Marketing team.
Successful candidates will have proven experience building and implementing demand generation programs to support a sales-led motion. We care deeply about using data to make decisions; you should be prepared to experiment, measure results, and iterate quickly.
What you'll do:
Implement our growth strategy and roadmap to successfully generate qualified pipeline for our growing sales team and exceed self-service signup goals
Guide all lead generation efforts, including field marketing and ABM programs
Own our self-serve signup flow, including new user onboarding emails and lifecycle marketing efforts
Manage developer-centric performance marketing programs on LinkedIn, Google Ads, Reddit, and other platforms
Propose and run tests across the marketing funnel to improve performance against goals
Provide input into our revenue model based on data and campaign performance
Optimize other user acquisition channels including SEO and email marketing
What you bring:
4+ years of hands on experience and a track record of effectively driving sales leads and signups among a technical audience
Experience creating growth models and marketing dashboards to track progress
Experience marketing a product to a technical audience
In-depth knowledge of the business intelligence, embedded analytics, or data visualization landscape
Ability to clearly advocate for your ideas and recommendations
Excellent written and verbal communication skills with the desire to share technical knowledge and information with others
Bachelor’s degree or equivalent practical/work experience
Join our team!
Observable’s end-to-end solution includes our open-source Framework that developers use to build performant, expressive data apps; a platform for hosting projects; and tools to manage the data workflow. Our team is fully remote and we strive to foster a culture that is collaborative and data-driven while being fast-paced.
Thank you for your interest! We can’t wait to hear from you.
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Original job Demand Generation Manager posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs