Senior Marketing Program Manager

About Us:
Obsidian Security was founded in 2017 to solve the unaddressed blindspot of SaaS Security. SaaS applications
provide the tools employees need to succeed and hold the business’ most critical information. If those tools become unavailable or that data is jeopardized, there is a detrimental impact on the organization. 

Obsidian proudly offers the industry's most comprehensive and powerful SaaS defense solution. We are committed to solving the challenge of SaaS Security for our customers as efficiently and effectively as possible.
We’re a passionate team optimizing for impact by solving some of the biggest challenges in cybersecurity today.

We listen closely to our customers, iterate quickly, and (over) deliver to delight them. Working at Obsidian means
contributing to an industry-leading cybersecurity product in an environment where customer satisfaction, privacy,
and data ethics are paramount.

About the Team:
We are looking for an experienced Marketing Programs Manager to join our team and help build Obsidian Security into that of a world-class brand. This is a hands-on position where you’ll use full-funnel tactics and utilize your analytical skills to plan and execute a variety of digital, social, webinar and event plans. You will work closely with content writers, marketing technology, and cross-functional teams (Marketing + Sales + Product).

Responsibilities:
   Manage and execute our SEO content program across our digital properties
   Benchmark SEO / SEM strategy effectiveness (changes to rankings, traffic, conversions), derive insights,
develop recommendations, and make decisions based on data; implement best practices
   Experience in setting up and optimizing LinkedIn and Google Ads campaigns and PPC campaigns across
search engines / ad networks
   Manage campaign development and execution through creative, paid media, social, demand gen and
webinars to ensure clear alignment with campaign strategy, vision, and direction
   Participate in running events of various sizes, collaborating with the business unit and our events
management team
   Actively monitor and report on performance of digital, social and webinars based on KPIs and analyzing
results in flight, adjusting execution as needed

Applicant Qualifications:
   5+ years experience in a B2B, SaaS or Cloud company
   Proven track record of managing digital content for a corporate website, optimizing SEO / SEM results using
tools like SEMRush or other tools
   Proficient in website CMS and analytics, Google Analytics, Google Search Console and WordPress strongly
preferred
   Use Google Analytics to optimize digital ad campaigns
   Strong analytical mindset and critical thinking skills
   Self-starter with a positive attitude and solid ability to think strategically and collaborate with cross-functional
teams
   Excellent attention to detail, while maintaining an eye on the big picture
   Manage multiple projects independently while maintaining deliverables, timelines, and next steps
   Able to thrive and deliver in an agile fast-paced, high-growth environment
   BS or BA in marketing, design or similar degree preferred