Create prescription-based demand for Alcon products by promoting these products to target Doctors. To accomplish this, the OHS will identify, select and develop the right MD target to be included in his master list, implement a territory business plan, proposing and executing special programs while at the same time complying with company policies and procedures, industry and government guidelines, authority approval limits, strategic directions and in accordance with Alcon Standards of Compliance. Deliver 100% sales performance of all products versus target at end of the year.
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Meet Marketing, Promotional and Sales Objectives through effective and consistent detailing to HCP's.
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Meet Customer Relationship Management KPIs through SFDC and Pitcher execution.
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Provide pertinent and updated product information to target HCP's.
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Effective and timely implementation of territory business plan.
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Manage and Control operational expenses and company assets
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(Key) Accounts development
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Manage and support the development of Key Opinion Leader's and Evolving Opinion Leader's within the territory.
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Establish positive/professional image for the company
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Monitor sales, product movements and inventory levels at the trade outlets (dispensing MDs, drugstores & industrial accounts) and hospital pharmacies.
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Organize Promotional Activities and supplement this with territory initiated action plans to counteract competition.
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Respond to customer concerns and queries.
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Perform other official duties and responsibilities that maybe assigned from time to time by the immediate supervisor.
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Develops a tailor fit program in the assigned territory addressing the needs and providing applicable solution based on the available resources.
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Conducts product presentations regularly for HCPs and allied health professionals to increase education and disease awareness.
Key Performance Indicators
Attainment of Business Objectives and Sales Targets (Units and Values)