Senior Strategic Planner

ABOUT OGILVY SOCIAL.LAB

Ogilvy Social.Lab is not a traditional agency. We are an agency born for the Social & Digital Age. Ogilvy Social.Lab operates as a real LAB and thrives at the intersection of modern marketing & creativity. We cherish our entrepreneurial spirit and embrace the opportunity to rethink marketing and communications – constantly challenging the status quo.

Social.Lab was acquired by Ogilvy in 2013, is headquartered in Brussels but now work borderlessly across the globe.

From our Brussels HQ we are currently working for numerous local and international clients incl. IKEA, Google, Coca-Cola, Absolut, Milka, Philadelphia, Nestle, Côte d’Or and several European & Belgian institutions, and many more. 

We are growing fast, and we love it. We know that our success is a direct result of our talents.

ROLE

We are looking for a senior digital and curious mind to join and support the strategy development of some global clients across digital and social.

If….

• you believe Instagram & TikTok have become crucial sources of insights & commerce,
• you are convinced that social and digital has become the future of communication,
• you know brand planning and fuses the traditional way of planning with the principles of modern marketing,
• you consider social intelligence as a must-have to develop modern marketing approaches.

Then this job will be a great match for you!

RESPONSIBILITIES

Major Task Headings:

• Focus: Social Brand & Comms Strategy
• Acting as a key consultant to help develop modern, overarching communication plans for a portfolio of global clients.
• Driving seamless integration with planning functions within our partner agencies.
• Ensuring appropriate measurement & effective outcomes.

Responsibilities:

• Responsible for providing inspiration from various social and digital streams that will inform strategies, creative and content development that deeply connects brands with people.
• Acting as a key strategic consultant including developing social strategies (both content and channel strategy), digital strategy… as well as comms planning.
• Develop an extensive and insightful knowledge of audiences and turn them into actionable personas across various digital executions.
• Provide clear and straightforward creative direction through different tools or method: single minded creative briefs, social journey development, or any other approach that will help sharpen creative output.
• Stay current and connected to popular culture and social trends in order to inspire and bring innovation in the strategic and creative work.
• Provide best practice in terms of Digital and Social communication development and implementation – including driving appropriate measurement, ensuring effectiveness of work.
• Manage and develop Junior Strategists, including performance tracking and building of individual development plans.

PROFILE

• 5 to 7 years’ experience as Agency and/or Digital Planner
• Extensive knowledge of social media & digital, communications planning, brand growth strategies, consumer insight development.
• Cultivate audience-first thinking – always starting with the audience, demonstrating empathy.
• Be Research savvy - understand how to apply qualitative and quantitative learnings.
• Be cultural voyeurs - know how to tap into culture, scoping relevant trends.
• Possess strong critical thinking skills - analytical, creative, and lateral.
• Can tell and sell a story with strong presentation and writing skills.
• Be digitally savvy and up to date with social media developments.
• Be comfortable working independently as well as collaboratively as part of a team.
• Be available for domestic travel– as needed.

OFFER

• Full-time opportunity within a growing and trendsetting advertising agency, hybrid working remotely & from our London office for our Brussels HQ.
• Attractive package and benefits
• Strong flexibility plan
• Continuous trainings
• Work alongside a team of diverse and people-focused individuals, on impactful projects and with an array of local, regional and global clients.  
• We thrive on transparency – Our words and promises produce actions.  
• As an Ogilvy Social. Lab employee, you will be provided with continuous opportunities to grow through training, and career conversations, while doing strong work, that works on a daily basis. 

At Ogilvy, our people are at the heart of what we do: a creative agency that sparks game-changing ideas across culture and business through collaboration, integrity, and a celebration of self-expression. We believe in building powerful teams with purpose. This means hiring and nurturing talent across all races, ethnicities, religions, abilities, sexual orientation, and gender identities – and we relentlessly curate transformative initiatives that make our commitment to fairness, and equity a reality. Our ultimate mission is to leave a positive impact on the world, creating a better future for all, while supporting and uplifting the global communities we serve. This is central to our mantra of Borderless Creativity. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.