Product Marketing Manager (Bengaluru)

As a Product Marketing Manager at Okta, your responsibilities will include executing regional go-to-market strategies, localizing global marketing campaigns for key APJ markets, supporting product launches, and adapting sales content for effectiveness. You'll also tailor product messaging for diverse audiences, conduct market research on customer trends, and collaborate closely with regional sales and global product teams.

To apply for the Product Marketing Manager position at Okta, you should have at least 5 years of experience in product marketing or B2B SaaS marketing. Familiarity with Identity & Access Management and a strong understanding of APJ markets are essential. You should also possess excellent written and verbal communication skills in English, analytical thinking abilities, and a bachelor's degree in Marketing, Business, or a related field.

At Okta, collaboration is key! Product Marketing Managers regularly work with regional and global teams, ensuring that market strategies are aligned and effective. We cultivate a dynamic work environment allowing flexible attachment, enabling our employees to connect across time zones while advocating for regional needs. This collaborative approach helps us create impactful marketing strategies that resonate with our customers.

Success as a Product Marketing Manager at Okta requires strong analytical skills, strategic thinking, and excellent communication abilities. You must also be adept at localizing sales and marketing materials for various APJ markets and possess a data-driven mindset to inform your strategies. Plus, a passion for storytelling and deep knowledge of industry trends will set you apart!

As a Product Marketing Manager at Okta, you'll enjoy flexibility in your work setup. The position is based in Bengaluru, and it allows for remote or hybrid arrangements, depending on company policy. This flexibility is designed to enable you to work productively in a setting that best suits your needs, ensuring you can contribute effectively while balancing your personal life.

When creating go-to-market strategies, I begin by analyzing market trends and customer needs. I ensure alignment with regional insights and collaborate closely with sales and product teams. By consistently gathering feedback and iterating on our approach, I can develop effective strategies that resonate with our target audiences.

Sure! In my previous role, I localized a global campaign for the APJ region by tailoring the messaging and visuals to reflect cultural nuances and preferences. I collaborated with local stakeholders to ensure that the content resonated with our audience, resulting in a higher engagement rate and increased sales.

I leverage a variety of tools, such as Google Analytics for web traffic insights, social media analytics platforms for engagement data, and market research tools like Statista and Nielsen to gather industry trends. Combined, these sources help me make informed decisions about our marketing strategies.

To ensure sales teams are equipped, I focus on creating tailored training sessions and resources that highlight competitive insights and product positioning. Regular check-ins and feedback loops with the sales teams help refine our materials and ensure effectiveness in communication.

For effective content marketing, I focus on storytelling that engages the audience. Knowing our target market is key, so I tailor content to address their pain points and interests. I also use data analysis to determine which formats and channels yield the best results, adjusting our strategy accordingly to maximize engagement.

I measure success through key performance indicators (KPIs), such as conversion rates, engagement metrics, and campaign ROI. Using analytical tools, I assess what worked well and what can be improved. This data-driven approach allows me to adapt strategies for future campaigns effectively.

In a previous role, I conducted thorough competitive analysis by identifying key players in the market, analyzing their strengths and weaknesses, and assessing customer sentiment. This insight enabled our team to refine our positioning strategy and communicate our unique value propositions more effectively.

I use surveys, focus groups, and social listening to gather customer feedback. Keeping an open channel for customers to share their thoughts helps me understand their needs better. I also employ follow-up interviews to dig deeper into their experiences, ensuring we continuously improve our products and messaging.

I stay updated through various channels, including industry blogs, webinars, and subscription services such as Gartner and Forrester. Networking with peers and attending relevant conferences also keeps me informed of emerging trends and best practices in the product marketing landscape.

Having worked in diverse markets across the APJ region, I understand the importance of cultural sensitivity. I adapt my communication and messaging to align with local customs and preferences, fostering collaboration and achieving our goals with teams across different cultural backgrounds.