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Senior Director, Field Marketing - Americas image - Rise Careers
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Senior Director, Field Marketing - Americas

Get to know Okta


Okta is The World’s Identity Company. We free everyone to safely use any technology—anywhere, on any device or app. Our Workforce and Customer Identity Clouds enable secure yet flexible access, authentication, and automation that transforms how people move through the digital world, putting Identity at the heart of business security and growth. 

At Okta, we celebrate a variety of perspectives and experiences. We are not looking for someone who checks every single box - we’re looking for lifelong learners and people who can make us better with their unique experiences. 

Join our team! We’re building a world where Identity belongs to you.

 

Okta is looking for a results-oriented and strategic head of Marketing for our Enterprise and Strategic Account business in the Americas. You will be a member of the Americas Marketing Leadership Team and will have a passion for driving revenue and digging into new Go-To-Market challenges. 

You are a seasoned growth marketer who thrives in a dynamic environment and moves quickly to build structure and process. You will lead the team of marketing professionals and be responsible for the development of the regional marketing strategy for Okta’s US Enterprise & Strategic businesses as well as all segments in Canada and LaTAM.  

In this role, you will lead the development of a comprehensive plan to drive the creation and execution of integrated, online, and offline programs that build the demand strategy to fuel Okta’s growth through new customer acquisition and cross-selling to existing customers.  You will work extensively with sales, partners, campaigns, and global marketing to design, execute and measure demand generation and qualification programs to support pipeline growth in the Americas.  

Duties and Responsibilities:

  • Responsible for setting and delivering the marketing strategy for our US Enterprise & Strategic business + all segments in Canada and Latin America, aligning closely with key stakeholders (in sales, channels and marketing)
  • Lead a high-performing team to execute impactful marketing programs that drive results and meet the needs of the region and business
  • Build an integrated marketing plan that combines both locally created marketing programs and global activities into one integrated approach working in partnership with the global marketing teams – including global campaigns, digital marketing, strategic events, PR/comms, brand & data analytics 
  • Work hand in hand with Partner Marketing & Sales Leadership to drive all routes-to-market that drive impact within your segments in the Americas. Activate Global Partner Marketing programs as well as advise Global Partner team on marketing techniques that drive demand in the region
  • Collaborate with Customer Marketing, inclusive of customer advocacy programs which include references, customer stories
  • Review the marketing funnel, through a data driven approach, improving, and executing marketing programs. Drive tight interlock and accountability with xDR team
  • Target Account Marketing Manage strategic approaches to the market at an account level with a keen understanding of leveraging account plans and ABM analytics for marketing success
  • Act as a liaison between your segments and Global Marketing; be the face of marketing to field sales teams, and conversely communicate the needs of the field back to Global Marketing teams

Qualifications:

  • Strategic marketing leader with proven track record of success developing go to market strategies, driving customer engagement programs, digital demand/lead generation, account-based marketing and leading teams that have cross functional dependencies and accountabilities to other lines of business. 
  • Demonstrated track record in generating proven marketing-oriented business growth for a global B2B, including a history of results in transforming and modernizing marketing capabilities.
  • Strong analytical capabilities & history of using data & analytics to lead marketing functions
  • Ability to integrate the “magic” and “math” of marketing. 
  • Specific successes in re-imagining end to end demand generation efforts & driving interlock between sales and marketing leadership. Experience in sales a plus.
  • Proven ability to manage influence through persuasion, negotiation & consensus building.
  • Strong people leader who role models Okta’s leadership expectations and behaviors.
  • Demonstrated ability, determination, and tenacity to move major initiatives forward and drive focus while consistently thinking of the bottom-line impact of the efforts.
  • Experience leading distributed, global teams
  • A mindset of continuous improvement.
  • Strong empathy for customers and passion for revenue and growth 
 
Okta’s Top 5 Core Leadership Competencies are part of the deeply ingrained principles that guide all of our company’s actions. They also align strongly to our cultural cornerstones, our Okta values: love our customers, empower our people, never stop innovating, act with integrity, and maintain transparency. It’s our expectation that our managers and leaders embody these core competencies:
  • Builds Effective Teams: Building strong-identity teams that apply their diverse skills and perspectives to achieve common goals.          
  • Demonstrates Self-Awareness (EQ): Using a combination of feedback and reflection to gain productive insight into personal strengths and weaknesses.
  • Develops Talent: Developing people to meet both their career goals and the organization’s goals.
  • Drives Results: Consistently achieving results, even under tough circumstances.
  • Strategic Mindset: Seeing ahead to future possibilities and translating them into breakthrough strategies.

#LI-Remote

Below is the annual base salary range for candidates located in California, Colorado, New York and Washington. Your actual base salary will depend on factors such as your skills, qualifications, experience, and work location. In addition, Okta offers equity (where applicable), bonus, and benefits, including health, dental and vision insurance, 401(k), flexible spending account, and paid leave (including PTO and parental leave) in accordance with our applicable plans and policies. To learn more about our Total Rewards program please visit: https://rewards.okta.com/us.   

The annual base salary range for this position for candidates located in California (excluding San Francisco Bay Area), Colorado, New York, and Washington is between:
$213,000$319,000 USD
The annual base salary range for this position for candidates located in the San Francisco Bay area is between:
$238,000$358,000 USD

What you can look forward to as an Okta employee!

Okta cultivates a dynamic work environment, providing the best tools, technology and benefits to empower our employees to work productively in a setting that best and uniquely suits their needs. Each organization is unique in the degree of flexibility and mobility in which they work so that all employees are enabled to be their most creative and successful versions of themselves, regardless of where they live. Find your place at Okta today! https://www.okta.com/company/careers/.

Okta is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, ancestry, marital status, age, physical or mental disability, or status as a protected veteran. We also consider for employment qualified applicants with arrest and convictions records, consistent with applicable laws. If reasonable accommodation is needed to participate in the job application or interview process, please use this Form to request an accommodation.

Okta is committed to complying with applicable data privacy and security laws and regulations. For more information, please see our Privacy Policy at https://www.okta.com/privacy-policy/

Our vision is to accelerate a world where everyone can safely use any technology. We bring simple and secure access to people and organizations everywhere. We promise to not only protect the identities of our customers’ workforce and users, but to...

15 jobs
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FUNDING
Public
DEPARTMENTS
Marketing
SENIORITY LEVEL REQUIREMENT
Senior
SECTOR
Software Development
TEAM SIZE
5001-10000
LOCATION
Hybrid
DATE POSTED
February 20, 2024

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