Job details

Director of National Shopper & Channel Marketing

OLIPOP is on a mission to provide delicious alternatives to soda with digestive health benefits. We seek a Director of National Shopper & Channel Marketing who can drive high impact in shopper marketing and establish our channel marketing strategy.

Skills

Shopper marketing
Retail marketing
Project management
Vendor management
Analytical skills
Communication skills

Responsibilities

Lead the strategic planning and development of POS materials aligned with brand objectives
Ensure POS strategies support overall marketing and sales goals
Oversee the management of POS inventory and production
Source and manage external vendors for timely production of POS materials
Collaborate with sales, supply chain, and finance teams on in-store display programming
Develop a comprehensive channel marketing strategy for food service and on-premise accounts
Build strong relationships with key retailers and food service accounts
Drive innovation in channel programming and identify new opportunities
Leverage insights on consumer behavior to inform marketing strategies

Education

Bachelor's degree in Marketing, Business, or related field
Master's degree preferred

Benefits

Competitive salary and performance bonuses
Remote work flexibility
Opportunities for personal development
Inclusive workplace culture

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Olipop Glassdoor Company Review

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Olipop DE&I Review

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CEO of Olipop

Ben Goodwin

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By Olipop

OLIPOP was founded in 2017 by Ben Goodwin and David Lester. Ben and David have been working together for nearly a decade to find accessible solutions to bring the benefits of digestive health to as many consumers as possible. OLIPOP is a deliciou...

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FUNDING

Growth

DEPARTMENTS

Marketing

SENIORITY LEVEL REQUIREMENT

Senior

TEAM SIZE

11-50

LOCATION