Demand Generation Specialist

About Omnidian

Omnidian is building a more sustainable future for the planet. We assure that IoT-enabled distributed energy assets perform at their best by innovating through our people and culture, integrated technology, and by creating an amazing customer experience. We're a well-funded, growth-stage company offering the potential for enormous impact, both on our products and on the world.

We are headquartered in Seattle, but are open to a remote location depending on role and if a candidate resides in a state in which we currently employ.

The Job

This person will report to Sean Swentek, Director of Marketing. Their job is to own all marketing channels for outbound lead generation efforts, including: digital advertising and PPC, social media ads, events, email, etc. This person will also be responsible for creating brand awareness through outbound marketing channels, like blog syndication, print and digital ads, etc.

• At Omnidian we believe in trust and autonomy. How you create an impact is ultimately up to you. Here is an outline of some of the things you’ll be doing:

• Forge robust lead generation frameworks that attract, engage, and convert.
• Strategize and deploy omnichannel campaigns that set a new industry standard for effectiveness and creativity.
• Utilize marketing automation and CRM tools not just competently, but masterfully, to cultivate a rich, sustainable lead ecosystem.
• Drive the strategy and execuition for all outbound lead generation efforts, including paid advertising and event activations

• Analyze market trends and harness insights to steer Omnidian's market presence.
• Implement lead nurturing processes that ensure a steady flow of sales-ready leads.
• Drive conversion optimization strategies that make every touchpoint a potential spark for customer acquisition.
• Lever lead scoring to inform marketing strategy and focus sales to ensure success.

• Transform raw data into compelling narratives that resonate with diverse audiences and validate their journey through the sales funnel.
• Work hand-in-glove with the content team to craft messages that not only inform but inspire action, always with an eye on SEO best practices.
• Champion demand gen content that educates the market, turning Omnidian into a synonym for thought leadership in renewable energy.

• You’re a pro with a track record in B2B demand generation, ideally in renewables or a tech-forward space.
• CRM and marketing automation are your allies; you wield them with precision to influence market movements. Salesforce experience strongly desired.
• Data doesn’t just speak to you; it informs your every strategy, ensuring your actions are grounded in analytics.
• You’re highly proficient across key B2B lead generation strategies, including: social media advertising (LinkedIn required), Google PPC, email, event sponsorships & activations, and ABM.

• 2+ years of B2B lead generation experience
• 2+ years of LinkedIn ad experience
• Experience in Salesforce segmenting and filtering leads and creating workflow automations

• Event activation
• Email marketing
• Account based marketing experience (ABM)
• HubSpot
• Google PPC (pay per click)
• Facebook ads
• YouTube ads
• Solar/renewable energy experience
• No formal education requirement, though college degree preferred

• All of our roles offer the opportunity to work remotely
• If you are in the Seattle, WA area, we offer a vibrant and creative co-working space in the heart of downtown Seattle
• If you are near one of our employee clusters, we offer one or more local gatherings per year
• We provide outstanding benefits that we are continually improving upon, including family medical, dental, vision, disability, parental leave, 401(k) administration, thoughtful PTO, and paid sabbatical leave after four years
• We offer a competitive total compensation package that includes monthly health insurance premiums, quarterly bonus and long-term stock options for every employee
• We love to lift each other up through company-wide slack channels such as #puppiesandpets, #omnidian-wellness, #praiseandbooms and #sustainablefuture
• We have affinity groups to help employees feel seen and supported, such as Rainbow Array, BIPOC, Thriving Survivors, Vets at Omnidian, Black Lights Matter and Neurospicy R Us
• We are a passionate, mission driven team that believes in collaboration, mutual respect and trust. For examples, check out our post What Makes an Ethical Company?

• We mentor and invest in our employees and prioritize them for future opportunities. Check out our Instagram reels to see a few career journey examples
• We’re a fast-growing startup, which means we’re constantly reinventing processes, adding new products, and asking people to use all of their skills and talents. That means there’s gonna be a lot of opportunities for you to grow, which also means you will likely be stretched in ways you’ve never experienced in a job before. If you are resilient, determined, and not afraid of a big challenge, come apply. 

We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our customers. We are committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. We value diversity and inclusion and are committed to ensuring our hiring and retention practices, as well as our office culture, reflects this value.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Omnidian is an equal opportunity employer.  We are committed to diversity in the workplace.  We make employment decisions on the basis of merit and business need.  We hire without consideration to age, ancestry, citizenship, disability, gender expression, gender identity, marital status, national origin, political activity or affiliation, race, religion, sexual orientation, veteran status, or any other basis protected by law.

We invite you to be part of our mission to create a workplace that is inclusive and welcoming to all.