Brand Marketing Coordinator

Who You Are:

You are someone curious, ambitious, and ready to make an impact. You can juggle multiple projects, and you can quickly assess and re-prioritize as needed in a dynamic environment. Someone who exceeds at organization and project management. You challenge the status quo and are always looking at the glass half full.

The Task at Hand:

The Brand Marketing Coordinator will support the Brand Marketing team, reporting to the Brand Manager, Baby. This position works collaboratively across different marketing functions, such as digital and marketing communications, while also working cross-functionally with Research & Development, Operations, Finance, and Sales. As the Brand Marketing Coordinator, you will be an integral member of the brand team at Once Upon a Farm. Your responsibilities will be split between helping the brand marketing team execute Go-to-Market planning and providing brand marketing support during the product development process from concept to product launch.

In This Role, You Will Support:

Brand Marketing

• Collaborate with the Brand Manager to develop GTM campaigns and product launches, create creative and product briefs, and assist in presentation creation.

• Help analyze brand performance versus objectives, identify risks and opportunities, and communicate recommendations.

• Aid in monthly New Item Tracking/Consumption Reporting.

Innovation

• Perform competitive audits to access category landscape, flavors, claims, etc.

• Assist in defining product proposition, determine the source of competitive advantage, develop winning claims, and review nutrition panels and ingredient statements.

• Help manage, set up, execute, and analyze consumer surveys and focus groups.

• Regularly visit retail in the market, capturing brand placement and pricing as well as new and existing competitor placement and pricing.

• Support Brand Managers with the execution of commercialization tasks. This includes collecting and organizing product specifications (item numbers, UPC, version codes, specs, etc.) and certifications, co-managing packaging creation and execution (InMotion, TraceGains), and leading the sample request process for IXOne, 1WSync, Syndigo, McLane, and others.

Administrative Tasks

• Help create and update project timelines.

• Manage internal departmental ‘dashboards’.

• Assist in the shipping and fulfillment of sales and marketing materials and samples to retailers and partners.

• Support sample coordination during new item sell-in and ad hoc requests from the team.

• General organization and upkeep of file sharing.

• Other business-related tasks as needed.

In This Role, You’ll Bring With You:

• Bachelor's Degree required, preferably in Marketing, Consumer Insights, Innovation, Business, or Advertising.

• 1-2 years of related experience required. Previous CPG experience is a plus.

• Ability to prioritize and meet deadlines within specified time constraints and adapt to the unexpected.

• Strong, proven analytical skills.

• Excellent communication skills, written and verbal.

• Strong proficiency in Word, PowerPoint, and Excel.

• Solid knowledge of Outlook, Slack, and other professional platforms.

• Passion for natural and organic products.

• Proactive self-starter attitude with a sense of urgency to achieve results.

• Ability to quickly adapt, demonstrating flexibility in a fast-paced and ever-changing work environment.

• Energetic and level-headed approach, excelling in problem-solving.

• Ability to operate in a team environment with a “can do” attitude.

• Eagerness to learn new things and take direction.

• Genuine passion for improving childhood nutrition for a healthier and happier planet.

• Up to 10% travel required: Although this role is a remote work-from-home position, we “Farmers” do meet as a company and/or as a department a few times a year. Anticipate possible travel up to a few times each quarter.

• Previous exposure to cross-functional work between Sustainability and Marketing preferred.

• Preferably located in the San Francisco Bay Area, CA.

• Must reside in the United States to be considered for this position.

• Please note that visa sponsorship is not available for this position.

Compensation:

• Full-Time, Salaried, Exempt.

• The anticipated salary range for this position is $60,000 to $70,000. The actual salary offer will carefully consider a few factors, including your skills, qualifications, experience, and location. Certain positions are eligible for additional forms of compensation such as bonuses, stipends, equity, and role-specific perks.

Additional:

• Remote-first work environment

• Annual Bonus

• 401(k) program + 4% company match after three months

• New Hire Remote Life Stipend + annual Nourish and Nurture Allowance

• Monthly Cell and Internet Stipend

• Quarterly Farm-to-Fridge home deliveries and Employee Discounts

• New Parents: Up to 18 weeks of paid Parental Leave, Baby Steps Back To Work, 3 months’ supply of Once Upon A Farm products, and breast milk shipping service and support for those who travel after birth for the duration of your breastfeeding journey

• Unlimited Paid Time Off

• Paid Volunteer Time

• Paid Time Off to fulfill civic responsibilities including jury duty and voting in local, state, and national elections

• Medical Insurance for the employee covered at 100% on select plans with additional plan options at a reduced cost to the employee

• Vision and Dental Insurance covered at 100% for the employee and dependents

• Life insurance

• Flexible spending account (Medical & Dependent Care) and Health savings accounts for applicable plans

• Employee assistance program (EAP)

• All other benefits, leaves, and insurance as required by law, based on your specific residence

• And so much more!

Who We Are

Our Purpose: Drive systemic improvement in childhood nutrition for a healthier, happier, and more equitable world.

Our Business: At Once Upon a Farm, a better story starts here. We're on a greater mission in providing organic, crave-worthy, snacks and meals for children of all ages. Our recipes are crafted with only the best organic ingredients – whole fruits and veggies, cold-pressed (our pouches), or freshly frozen (our meals) to perfection– to support your growing kids at every stage. Each of our organic, non-GMO, non-dairy recipes contains no added sugar and are free from artificial flavors, colors, and preservatives – just simple, real, nutritious snacks your entire family will love.

We support and champion farmers who supply the highest-quality organic ingredients for our foods.  We help parents keep their promise to provide the best nourishment for their children’s bodies and souls. We treat our consumers, customers, suppliers, investors, and all our valued employees with the same high level of dignity and respect that we expect from others. We will always fight for and support efforts to drive positive social change and food justice for the benefit of parents, kids, and families.  Lastly, we foster an entrepreneurial and collaborative culture that values humility, honesty, passion, positive social impact, and fun.

Our Team: We’re all fully remote, which makes us a highly collaborative, dynamic, and supportive bunch. We share a singular mission to make the world a better place through the highest quality, most delicious, nourishing, and nutritious products made accessible to every home, from our farms to your fridge. And while we’re invested in our product, we’re equally invested in one another's success.

Once Upon A Farm is a purpose-driven brand made up of an inclusive group of individuals with diverse backgrounds, passions, and beliefs. We hire self-motivated, independent thinkers, and those who are genuinely passionate about improving childhood nutrition for a healthier and happier planet. Bring your whole self to your work at Once Upon A Farm, a proud equal-opportunity employer. In your application, please feel free to note which pronouns you use.

In an effort to help us remove unconscious bias from our resume review process, we ask that you please remove all identifying information from your resume (like profile photos) before you upload it. Once Upon A Farm is committed to cultivating an inclusive environment where a diverse group of people can and want to do their best work, and that starts with our hiring practices.

Once Upon a Farm, PBC, provides equal employment opportunities to all employees and applicants in all company facilities without regard to race, color, religious creed, sex, national origin, ancestry, cast, citizenship status, pregnancy, childbirth, physical disability, mental and/or intellectual disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner or civil union status, gender (including sex stereotyping and gender identity or expression), medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, or sexual orientation in accordance with applicable federal, state and local laws. This policy applies to all terms and conditions of employment, including, but not limited to, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

You must reside in the United States to be considered for this position.