Job details

Head of Channel Management & Optimisation

OES is a vibrant and values led organisation, and we are passionate about enhancing lives through education. We work with university partners, training institutes, and professional bodies worldwide, to develop and enable immersive and engaging learning experiences. We empower our teams to be student focused, innovative and embrace change with a growth mindset to ensure we achieve our vision of being the world’s most impactful enabler of education. We encourage our people to grow and develop through teamwork and a diverse range of projects, programs and challenging work. We trust our people to deliver, so when you work with OES, you will join a team who are empowered to impact every day.

The Opportunity

In this strategic role, you will be at the helm of our digital transformation initiatives. Your mission will be to enhance the functionality and performance of our partner websites, setting new benchmarks for the industry. You will craft and execute digital strategies that drive significant growth in organic site traffic and optimize conversion rates. Leveraging the latest in AI technology, you will enhance user interactions and elevate the online student experience to new heights.

As a leader, you will foster collaboration across diverse teams, integrating efforts with internal stakeholders and external agencies to ensure that digital enhancements align with our overarching business goals. Your expertise will also guide the expansion and refinement of digital communication channels, including the introduction of innovative web chat and asynchronous messaging solutions.

We are seeking a seasoned digital strategist with more than 15 years of experience in web performance, including a minimum of five years in a leadership capacity. The ideal candidate will have a robust background in managing website functionality, a keen understanding of SEO, UX principles, and Google Analytics, and a proven ability to drive business growth through digital innovation.

Your New Role:

Lead with Innovation and Collaboration: You will oversee the digital transformation of our partner websites, ensuring that each initiative not only meets but sets new standards for industry excellence.
Champion Commerciality: Foster a culture of commercial decision making and questioning ways of doing things to ensure the best possible commercial outcomes for OES.
Drive Digital Excellence: Develop and implement strategies to boost organic site traffic and enhance conversion rates, employing tools like AI to supercharge our digital interfaces and student interactions.
Collaborate Effectively: Forge strong partnerships across internal teams and with external agencies to align digital enhancements with our strategic goals.
Optimize and Expand: Regularly analyze performance data to drive continuous improvements across digital platforms, introducing and refining digital communication channels like web chat and asynchronous messaging.

Who We Need:

An experienced digital strategist with over 15 years in web performance, including at least 5 years in leadership, ready to guide a team towards groundbreaking digital solutions.
A proven track record in enhancing website functionality and engagement, with a strong grasp of SEO, UX, and Google Analytics.
Exceptional leadership skills with the ability to manage cross-functional teams and multi-channel digital strategies.
Educational background in Communications, Marketing, Digital Media, or related fields.

What's in it for you?

Along with joining a passionate, energetic and highly skilled team, this role will allow you to gain exposure to many growth and development opportunities. OES offers a hybrid, flexible approach to work, where we work 2-3 days from our state-of-the-art Cremorne office, and the rest from home (or wherever you choose!). Breakfast, snacks, table tennis, Nintendo Switch are all available in the office, as well as an in-house massage therapist and weekly staff drinks. Ultimately, you will be joining a values-driven, collaborative business where your creativity and innovation will be nurtured and celebrated.