Growth Marketing Analyst - job 2 of 2

About the role:

Thistle is excited to welcome a Growth Marketing Analyst to our Data team. Reporting to the Director of Data, this role is pivotal in shaping and driving the strategic vision for all aspects of growth marketing. As the Growth Marketing Analyst, you will apply data-driven decision making to optimize Thistle’s marketing performance locally by channel and globally across our entire portfolio, leading the charge to expand our customer base and enhance brand equity.

• Develop and oversee the implementation of a comprehensive growth marketing strategy that aligns with Thistle's business objectives and brand values.
• Analyze and interpret data to measure and understand campaign performance, market trends, and customer insights, translating findings into actionable growth strategies.
• Design and drive a marketing experimentation roadmap to optimize acquisition performance, including but not limited to tests of creative, audience targeting, promotional offers, bid strategies, and cross-channel budget allocation.
• Partner with our Marketing organization to develop creative as well as compelling marketing campaigns that resonate with our target audience and reinforce brand positioning.
• Collaborate with senior leadership to determine appropriate key metrics, performance goals, budgets, and long-term growth plans.
• Act as a thought leader within the organization, staying ahead of industry trends and innovations in growth marketing.

• 5+ years of experience in a senior growth marketing role, with a proven track record in developing and executing successful marketing strategies with $10mm+ annual budgets.
• Demonstrated applied data analysis skills, with coding and A/B experimentation experience preferred.
• Demonstrated excellence in leadership, communication, and stakeholder management skills.
• Demonstrated expertise in a wide range of marketing channels and techniques, with a focus on digital marketing.
• Demonstrated understanding of customer behavior, market dynamics, and brand strategy.

Get to Know Thistle

Thistle was founded in 2013 with a mission to make it easy to get and stay healthy while improving the sustainability of our food system. We deliver delicious, ready-to-eat plant-forward meals, snacks, and cold press juices to our customers’ doorsteps to empower our customers to improve personal and planetary health by eating more plants. To date we’ve delivered over 20 million nourishing meals to customers across the West and East Coast and we’re just getting started! The San Francisco Business Times named us one of the Top 100 Fastest Growing Private Companies in the Bay Area in 2023. Inc. awarded us Best in Business in 2022 among companies that “go above and beyond” in both food and sustainability sectors, and recognized us in the 2024 Inc. Regionals list of the fastest-growing companies in America by region.

We are mission-driven and share a growth mindset. Our values guide our approach to crafting our healthy products, solving problems, and working collaboratively. As a Thistler, you'll help transform the health of people and the planet by living our core values every day.

Be Human: We’re always willing to learn and aim to empower the people around us. 

Think Bigger: We’re here to do more today than we did yesterday, and we figure it out together. 

Build the Future: We tackle every day with the positive attitude of someone who can see the future and knows how bright it is. 

Make a Lot with a Little: We get creative and look for ways our resources can take us as far as possible.

Lead with Purpose: Our mission guides our decisions and gives our work meaning.

Diversity, equity, and inclusion are essential values at Thistle. We know we do our best and most impactful work when we feel we are represented and belong. We're proud to actively recruit and hire talented people from a wide variety of backgrounds and experiences. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.