Email Marketing Lead

We are seeking a talented and experienced Email Marketing Lead to spearhead our email marketing strategies.

As the Email Marketing Lead, you will be responsible for planning, executing, and optimizing end-to-end email marketing campaigns. This includes managing email databases, crafting engaging newsletters, and leveraging web technologies to drive sales growth.

Your innovative ideas and deep understanding of customer engagement will be instrumental in promoting our brand, delivering valuable updates to our customers, and ensuring strong customer relationships.

Our team is dynamic and passionate about our work. We engage in daily collaboration, prioritising data-driven insights that yield tangible results, steering clear of fluff, jargon, or guesswork. And the best part? We genuinely enjoy working together!

Over 3 years, we’ve invested $1M+ into trying and testing every digital strategy to see what works and what doesn’t. It seems the rules to succeeding online are always changing, so everyday our team is building new and intuitive tools to tackle the future of marketing. 

We solve the digital world by turning to the numbers (real, hard evidence you can’t deny). And our clients turn to us, the Online Marketing Gurus (the nerds who know their stuff and get it done). 

Responsibilities would include:

• Identify target audience and grow our email list
• Design and implement direct email marketing campaigns
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Write newsletters including all company updates
• Upgrade our email templates using graphics, personalization and advanced features
• Ensure prompt and accurate communication with clients via email to minimize unsubscribes
• Create email databases for lead generation
• Analyze campaign performance and suggest improvements
• Report on sales revenue generated from email marketing efforts
• Ensure emails follow industry policies and best practices

• 3-5years experience  as an Email marketing Specialist or Digital marketing specialist
• Hands on experience with HTML and content management systems
• Proficiency in marketing automation technology
• Knowledge of SEO/SEM and Google Analytics
• Familiarity with analytical and database tools
• Excellent written communication and copywriting skills
• Strong project management skills
• An ability to work under tight deadlines
• BSc degree in Marketing or relevant field

Perks:

• Birthday leave 🎂
• Paid Parental leave 👨‍👩‍👦
• Volunteer leave 😇
• Career Development and Training Programs 🚀
• Pet-friendly and vibrant office 🐕
• Barista style coffee ☕️
• Social events - gourmet lunches, social drinks 🎉

About OMG:

• Our #1 belief and goal is that if employees are happy and over the moon - the culture is amazing and together we can achieve incredible results!
• Massive focus on hiring good human beings - we believe the rest can be learned and developed through our training initiatives
• Huge focus on employee development, engagement & growth opportunities
• Hybrid-working - enjoy the great office vibe and the benefit of working from home
• Largest independent agency in Australia - tripled revenue year in last 3 years
• We are in significant growth mode, looking for our future leaders as we scale globally- currently 140+ employees in Sydney and Melbourne, 40 in the Philippines, as well as USA expansion ongoing. This was 30 employees 3 years ago!
• R&D investment, forefront of digital marketing, innovation
• Our values are- We ‘Share evidence, not opinion’, ‘Find solutions, not problems’, ‘Make customers love you’, ‘Own it and get it done’
• We live Diversity, Equity & Inclusion as our people including our Leadership Team are of many cultural backgrounds and represent a positive gender mix. In fact we have people from all walks of life and diverse backgrounds including LGBTQ, disability and socio-economic backgrounds.

OMG is an equal opportunity employer, so by working for us, you’ll be part of an organization that supports diversity and inclusion.