Link Building and Outreach Manager- Sydney

At OMG, we are proud to be Australia’s largest independent digital marketing agency, helping over 1,000 businesses thrive since our establishment in 2012. With a team of 200+ certified Growth Gurus, we specialize in SEO, PPC, and social advertising, delivering data-driven strategies that transform online presences. Our commitment to research and development ensures we stay at the forefront of the industry, earning us recognition as Australia’s best-rated and most revered marketing agency. 

We thrive on collaboration and a growth mindset, focusing not just on technology but on actionable results that drive success for our clients. We take pride in our ability to deliver exceptional outcomes, consistently reinforcing our reputation as Australia’s first-choice agency for digital marketing solutions. 

Are you a seasoned project manager with expertise in the end-to-end link-building and outreach process, grounded in SEO principles?

This is your chance to be part of an award winning agency, where everything you do will impact the growth and success of the business, locally and globally.

Due to our exponential growth, we are looking for an experienced Link Builder and Outreach Manager to be an integral part of our SEO team.

Responsibilities, but not limited to:

• Oversee Link Building Processes: Lead all link-building stages from briefing (internal & external) through execution, quality assurance, and escalation management, ensuring optimal results. 

• Data-Driven Cost Optimisation: Monitor and control costs for all link-building initiatives by managing budgets and vendor relationships supported by Google Sheets proficiency to track budgets, manage costs, and innovate product opportunities aligned with company goals. 

• Client Strategy and Analysis: Monthly analysis of client subsets to recalibrate link-building strategies in line with objectives, using Google Sheets to manage and present actionable insights. 

• Market Analysis and SWOT: Conduct a comprehensive SWOT analysis every six months to assess our offerings and uncover new link-related market opportunities. 

• Idea Development: Collaborate with team members to generate innovative ideas for enhancing link-building efforts. 

• Vendor Relationship Management: Maintain and strengthen vendor partnerships to maximise efficiency and outcomes. 

• Team Leadership: Lead and develop a team of link-building experts, fostering growth and excellence. 

• Goal Setting and Evaluation: Drive team success by managing and evaluating performance, with Google Sheets as a key tool for tracking team KPI metrics and deliverables. 

• Uphold Company Values: Act as a champion for our Purpose, Vision, and Values across all initiatives. 

• Digital Project Management: Proven experience in project management, budget management, and client briefings within a digital marketing agency setting. 

• Google Sheets Expertise: Advanced proficiency in Google Sheets for managing data, budgets, and project timelines, with a strong eye for detail and accuracy in reporting and analysis. 

• SEO Understanding: Knowledge of SEO principles, with an appreciation for digital content strategy and offsite SEO. 

• Process-Oriented: Strong ability to handle the full link-building process, from briefing to proofing, final execution and delivery verification. 

• Analytical Mindset: Data-driven, with a keen attention to detail and a proactive approach to problem-solving. 

• Exceptional Organisational Skills: Strong organisational skills, ensuring seamless workflow and timely project delivery. 

• Strong Communicator: Excellent interpersonal skills for both team collaboration and client communication. 

• Team-Centric Leader: A positive, people-oriented individual who thrives in a collaborative, team-driven environment. 

The Perks:

• Work flexibility & hybrid working 🏠 
• Paid parental leave 👨‍👩‍👦 
• Birthday and volunteer leave 🎂😇 
• Ongoing career development and training programs 🚀 
• Salary packaging benefits 🚗 
• Pet-friendly and vibrant office atmosphere 🐕 
• Barista-style coffee and engaging social events ☕️🎉 
• Recognition through service awards 🏅 

Our Commitment to You 

• We believe that happy employees create a thriving culture. Our focus on employee development and well-being is paramount. Our diverse team represents a wide range of backgrounds, ensuring an inclusive workplace. 

• Join us in shaping the future of marketing excellence. Elevate your career and make a real impact within our award-winning agency. 

• OMG is an equal opportunity employer committed to diversity and inclusion. 

More on our Unique Culture 

At OMG, we blend the benefits of being the largest independent agency in Australia with a close-knit, family-like atmosphere. Despite our rapid growth and extensive reach, we prioritise maintaining a culture where everyone feels valued and connected. 

• Positive Atmosphere: We believe that a smile goes a long way. Our vibrant office is filled with energy and positivity, making it a place where people love to come to work. Regular team events and social gatherings enhance our sense of community and camaraderie. 

• Supportive Environment: Our team is characterised by a spirit of collaboration; everyone is always willing to lend a hand or share insights. This supportive dynamic fosters creativity and innovation, allowing ideas to flourish. 

• Growth Mindset: While we’re proud of our accomplishments, we’re also committed to continuous learning. Our culture encourages personal and professional development, allowing team members to thrive and advance in their careers. 

Join us to experience a workplace that feels like family, where your contributions are celebrated, and every day is filled with opportunities to learn, grow, and succeed together.