Brand Manager

At Onnit, we’re on an exhilarating journey—from our roots as a founder-led startup to establishing a robust consumer packaged goods (CPG) foundation and expanding our retail presence. As a Brand Manager, you’ll be at the forefront of this transformation, driving our base business and innovation strategies, shaping our brand, and contributing to our growth. You’ll collaborate with cross-functional teams define our brand, media and creative strategies and bring our annual tactical plans to life. You will help develop and bring to market new, insight-driven innovations that resonate with our target consumer. You’ll also support day-to-day tasks related to base business management. If you’re passionate about growing our brands, creating products consumers love and having a lasting impact, this role is for you.

KEY RESPONSIBILITIES:

Base Business Management

• Provide in-depth analysis of business performance for responsible areas and become expert on metrics for your product P&L 
• Provide regular reports to senior leadership on brand health and results, track KPIs for new product launches. 
• Play a meaningful role in the delivery of your brand’s P&L goals and the creation and delivery of the financials of your initiatives 
• Manage direct marketing expense (DME) planning and spend for your brand, including ongoing budget management  
• Review all elements including pricing strategy, active SKU management, category management / assortment optimization, and consumption performance trends for your brand 

Brand Strategy & Annual Planning 

• Lead annual brand and marketing planning, and periodic re-planning on your business 
• Develop deep knowledge of the commercial, operational, and financial dimensions of your business 
• Conduct external and internal assessments of the business environment, competitors, customers, market trends, and implications to the particular area of responsibility 
• Coordinate a variety of cross-functional teams for the business in order to deliver strategies and define short and long term goals, leveraging data driven demand signals to generate business growth opportunities.  

Innovation

• Collaborate with cross-functional teams to replenish 3-year NPD pipeline based on market trends, consumer insights and brand strategies. 
• Work with a variety of stakeholders to create and source innovative concepts that solve for unmet consumer needs; work closely with R&D on early stage product discovery and design. 
• Champion a culture of experimentation and continuous improvement within project teams. 
• Lead projects through the gate-keeping process, securing alignment among key stakeholders for project decisions. 
• Develop robust business cases, working closely with sales, finance, and operations on volume forecasts and P&L modeling. 
• Conduct consumer research and competitive analysis to inform data-driven decision making.
• Work closely across marketing, sales, product and operations teams to drive brand growth. 
• Collaborate with external partners, agencies, and vendors to execute brand initiatives; manage vendor relationships  
• Foster strong relationships with myriad stakeholders to ensure brand consistency.

• Leader, driver, persuasive, strong interpersonal skills to work cross-functionally 
• Analytical, accountable, results oriented 
• Proactive, innovative, thought leader, trustworthy 
• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred)
• Minimum 2 years of brand management experience, with exposure across base and innovation 
• Comfort translating data into actionable insights and brand narratives 
• Experience in Microsoft Office Suite (Excel, Word and PowerPoint) 
• Ability to work in ambiguity and thrive in a dynamic, multi-project, deadline-driven environment. 
• CPG experience preferred; DTC/E-Comm experience a plus

• Full medical, dental, and vision benefits
• Basic Life Insurance
• 401(k) eligibility with company matching
• Flexible Vacation and time off policy
• $200/month wellness stipend
• Paid holidays
• Competitive compensation
• Tuition reimbursement
• Fringe benefits including free access to Onnit Academy gym ; co-pay healthy meals; among many others

EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status