Job details

Senior Manager of Retention

The Sr. Manager of Retention will lead efforts to increase customer loyalty and lifetime value through effective retention strategies. This role will develop and implement lifecycle marketing to engage customers throughout their journey using email, SMS, and loyalty strategies. You will play a key part in shaping the customer experience, reducing churn, and driving business growth.

KEY RESPONSIBILITIES:

Retention Campaign Execution: Collaborate with brand, creative, and e-commerce teams to develop and execute lifecycle marketing campaigns that align with business goals and drive engagement and retention.

Email & SMS Management: Own the strategy, calendar, and execution of email and SMS communications, including segmentation, deliverability, and optimization to maximize performance.

Customer Insights & Segmentation: Use customer data to create targeted campaigns for key lifecycle stages, including onboarding, win-back efforts, loyalty, and subscribers.

Data Analysis & Reporting: Track and report retention KPIs including churn, reorder rates, and LTV. Provide insights and recommendations for continuous improvement.

A/B Testing & Optimization: Lead testing of subject lines, messaging, creative assets, and offers to boost campaign effectiveness.

List Growth & Churn Reduction: Expand retention lists (SMS and email) and implement strategies to reduce churn, enhancing customer LTV and retention.

Loyalty Program: Manage and optimize loyalty program to strengthen customer relationships and retention.

Industry Trends: Stay up-to-date on trends, best practices, and emerging tools in digital marketing to refine lifecycle marketing strategies.

Partnerships & Collaboration: Manage relationships with external partners and agencies to support retention efforts.

4 - 6 years of experience in lifecycle marketing, CRM, or digital retention marketing.

Proven success in customer retention and engagement strategies with measurable impact on LTV.

Experience with e-commerce platforms such as Shopify and Klayvio.

Strong analytical skills in data-driven marketing, customer segmentation, and A/B testing.

Proficiency with Microsoft and CRM platforms such as Klayvio, Attentive, Iterable & Hubspot.

Excellent communication, creativity, and attention to detail.

Ability to manage multiple projects in a fast-paced, results-focused environment.

Strong collaboration skills to work effectively across teams and influence key stakeholders.

Full medical, dental, and vision benefits
Basic Life Insurance
401(k) eligibility with company matching
Flexible Vacation and time off policy
$100/month wellness stipend
Paid holidays
Competitive compensation
Tuition reimbursement
Fringe benefits including free access to Onnit Academy gym ; co-pay healthy meals; among many others

EOE race/color/religion/sex/sexual orientation/gender identity/national origin/disability/veteran status

Average salary estimate

$100000 / YEARLY (est.)

min

max

$80000K

$120000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Senior Manager of Retention, Onnit

Are you ready to take on a pivotal role as the Senior Manager of Retention at our innovative company? In this dynamic position, you will spearhead initiatives aimed at enhancing customer loyalty and maximizing lifetime value through impactful retention strategies. Your expertise in lifecycle marketing will be crucial as you engage customers via email, SMS, and loyalty strategies throughout their journey. You will lead various teams—including brand, creative, and e-commerce—to design and execute retention campaigns that truly resonate with our audience. If you’re passionate about improving customer experiences and reducing churn while driving business growth, this could be the perfect fit for you! Your analytical skills will shine as you track retention KPIs, optimize communication strategies, and implement data-driven approaches. As you manage our loyalty program, you’ll work to foster lasting relationships with our customers. Staying on top of the latest industry trends will also be part of your day-to-day—ensuring we are always ahead of the curve. If you have 4 to 6 years of relevant experience and a proven track record in customer engagement strategies that positively impact LTV, we'd love to hear from you! With competitive compensation and outstanding benefits, including flexible vacation and wellness stipends, we’re committed to keeping our team happy. Join us and help shape a more engaging customer experience!

Frequently Asked Questions (FAQs) for Senior Manager of Retention Role at Onnit

What responsibilities does the Senior Manager of Retention have?

As the Senior Manager of Retention, you will be responsible for leading retention campaigns that enhance customer loyalty. This includes developing strategies for email and SMS communications, analyzing customer insights, conducting data analysis, and managing loyalty programs to improve customer lifetime value.