User Acquisition Specialist

Role Title: UA Specialist

Team: Marketing

Who You Will Work With:

• Manager: Marjolaine

• Key Cross-Functional Collaborators: Product (Ugo, Anton) , Marketing (Isabella, Webster)

Location: Paris, France or Remote (France)

At Opal, we seek change-makers. If you’re ready to challenge conventional tactics and impact people’s lives, this is the place for you. If “business as usual” is your mantra, this might not be the right fit.

As Opal’s User Acquisition Specialist, you’ll be at the heart of our growth strategy, driving Opal’s reach and engagement across global markets through creative, performance-focused campaigns. Your expertise in UA, combined with your innovative mindset, will be instrumental in our mission to help people reclaim focus through reduced screen time.

Key Responsibilities:

1. Lead UA Strategy & Optimization: Take ownership of our user acquisition across Meta, Google, Apple, TikTok, and other channels, ensuring a Day 30 ROAS above 100%.

2. Expand Opal’s Reach: Scout for new ad channels and experiment with fresh strategies on existing platforms to keep our growth scalable and profitable.

3. Analyze and Report Performance: Regularly analyze campaign data, create profitability projections, and provide insights to the creative team to optimize our impact.

4. Manage Budgets & Targeting: Own budgets, audience segmentation, targeting, and creative strategies across platforms to maximize engagement and ROI.

5. Run Targeted Campaign Tests: Execute A/B tests across demographics, platforms, and formats to continuously refine our targeting and drive performance improvements.

Who You Are:

• Analytical & Growth-Minded: You’re results-driven, with a talent for transforming data into actionable insights, and have a proven track record of running high-performing campaigns.

• Creative & Resourceful: You’re not afraid to try unconventional approaches, explore new ad channels, and test creative solutions to grow our user base.

• Collaborative & Transparent: Clear communication and transparency come naturally, and you work well with cross-functional teams to amplify campaign success.

• Calm & Solution-Oriented: You’re resilient, approaching challenges with a cool head and a proactive mindset to find solutions and meet your goals.
  

Qualifications:

• 5+ years of experience in user acquisition for mobile apps or games, with extensive hands-on experience managing campaigns on Meta, Google/YouTube, Apple, and TikTok.

• Advanced Ad Platform Knowledge: Skilled in attribution frameworks like SKAN and Meta’s framework, plus web attribution. Email and SMS campaign experience is a bonus.

• Analytical Proficiency: Strong data analysis skills and a proven ability to calculate and project campaign profitability.

• Growth Mindset: Track record of successfully scaling UA campaigns and optimizing budget spend for high returns.

• English Fluency (spoken and written).

Why Opal?

At Opal, we’re not just another tech company; we’re rethinking how technology fits into our lives.

If you believe in building human-first solutions and thrive in a culture that values transparency, bold thinking, and genuine impact, let’s talk. Your journey with us won’t just be transformative for you— it’ll empower our community of Gems to find real balance.

Here’s what you’ll find at Opal:

• We Keep It Real: Join a small, focused team where your work truly matters. We’re flexible on where and how you work, with a new office in Paris for when you want to connect, and meetups four times a year to keep our bond strong.

• Driven by Purpose: We’ve already saved our Gems over 50 million hours of screen time, and we’re just getting started. If impact is what you’re after, you’ll find it here.

Next Steps

• Ready to Join Us? Click ’Apply for This Job ’ to help shape the future of Opal’s growth.

• Let’s Connect!  Feel free to reach out on LinkedIn; we love open conversations!

• Scroll down for more information about Life at Opal