Partner Marketing - job 2 of 2

About the Team

Like every team at OpenAI, the Marketing team contributes to our broader mission of ensuring responsible and widespread adoption of artificial intelligence. With that aim in mind, we are responsible for developing and executing strategies that drive awareness, engagement, and usage for OpenAI’s products and platform amongst our core audiences. We take a data-driven approach to understand our customers' needs and challenges, ensuring that their voices are reflected in product development and messaging. We then partner closely with product, engineering, developer relations, comms, and sales teams to create a cohesive customer experience across all our channels. Our focus extends beyond just promoting product features; we aim to provide valuable insights and resources that help our users make the most out of AI technologies.

About the Role

OpenAI's partner ecosystem is ever-expanding, ranging from services partners and resellers to strategic product partnerships. As our first Partner Marketing hire, your role is pivotal in enabling these partners to effectively integrate and market OpenAI's products to our shared customers. You’ll play a key role in building our partner marketing strategy from the ground up, defining the meaning of "partner marketing" within the our context, and creating a scalable program that maximizes impact.

The role demands a unique blend of strategic foresight and practical execution skills. You'll need to thrive in fast-paced environments, adapting swiftly to the dynamics of the AI technology landscape. A deep enthusiasm for marketing and a drive to explore new technologies are essential for success in this role. We’re also looking for someone to champion the needs of partners back to the rest of the organization.

This role is based in San Francisco, California. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees.

In this role, you will:

• Collaborate closely with our Revenue Partnerships org to define and scale our partner marketing motion—identify needs, develop strategies, execute, and iterate as needed.

• Lay the foundation for what partner marketing looks like at OpenAI: your task is to craft a program that scales, focusing on impactful co-marketing campaigns with high-priority partners.

• Cultivate relationships with a select group of strategic partners to pinpoint and launch co-marketing efforts. 

• Work with the rest of the marketing team, including product marketing, segments marketing, and brand marketing, to ensure partner marketing initiatives maintain a high bar and are tightly cohesive to our broader campaigns, messaging & positioning, and brand.

• In lockstep with go-to-market functions, establish baseline reporting and metrics to track key initiatives and impact of partner marketing programs.

• Adapt partner marketing initiatives for different types of partners: resellers, services partners, regional partners, and strategic product partners.

• Build channels to grow our partner network: amplify the success of partners, showcase how OpenAI works with partners, and retain partners.

You might thrive in this role if you:

• Experience covering marketing, partner marketing, partnerships, or business development, ideally for highly technical products or platforms.

• Experience working directly with various types of partners in a B2B context, in close collaboration with sales and partnership teams.

• A strong analytical background with a proven record of leveraging campaign analytics to drive decisions and achieve key performance indicators.

• Understanding of the user journey, sales cycles, and product lifecycle within a partner distribution context, and how these influence partner marketing strategies to enhance partner engagement and drive revenue.

• Are proactive, detail-oriented, and capable of managing multiple projects simultaneously in a fast-paced environment.

• Share a passion for AI and its potential to transform industries and society.

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or any other legally protected status. 

For US Based Candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

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At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.