Remote (Global)
About the Optimism Collective and Optimism Unlimited
The Optimism Collective leads the blockchain protocol landscape, dedicated to fostering a scalable and sustainable ecosystem. Optimism’s ethos, in sync with Ethereum's vision, tackles pivotal coordination challenges of the digital age. Optimism’s goal is to harmonize private incentives with public good, shaping a resilient future for the Internet. Optimism’s scope spans diverse areas like Gaming, DeFi, NFTs, and Enterprise.
Optimism Unlimited is a subsidiary of the Optimism Foundation that focuses on supporting the growth, adoption, and governance of the Optimism Collective.
The Optimism Foundation is looking for a Product Marketing Manager! Reporting to the Head of Marketing, the Product Marketing Manager will be a key player in bridging technical expertise with innovative marketing strategies. As a Product Marketing Manager, you will play a vital role in promoting cutting-edge blockchain products, bridging technical innovation with effective marketing strategies, and contributing significantly to the growth and success of the organization in a dynamic digital landscape.
What are the role responsibilities?
- Develop and execute marketing strategies for blockchain products, ensuring they appeal to both technical experts and general audiences.
- Collaborate closely with the product and technical teams to gain a deep understanding of the product features
- Translate technical product details into compelling marketing messages that resonate with various target audiences.
- Lead marketing campaigns, from conception to execution, leveraging diverse channels to maximize product visibility and adoption.
- Educate both internal teams and external stakeholders on the nuances of blockchain technology, particularly decentralized governance, DAOs, community efforts, other blockchain protocols, and more.
- Stay current with industry trends and competitive dynamics, integrating these insights into marketing strategies and campaigns.
- Be the voice of technical and non technical users, and a trusted advocate to inform product messaging, brand differentiation, technical marketing content, and collateral.
- Translate technical concepts into engaging content across marketing surfaces.
- Own and manage key internal and external collateral such as pitch decks, case studies, enablement assets, product pages, and user comms.
- Expert on the competitive blockchain landscape, market requirements, and overall product needs.
What skills do you bring?
- Solid understanding of decentralized communities, DAOs, and blockchain technology.
- Ability to communicate complex technical concepts effectively and devise marketing campaigns that resonate with both technical and non-technical audiences.
- Proven experience in product marketing, ideally within the blockchain or related tech industries.
- Strong grasp of blockchain technology, decentralized communities, and DAOs, with the ability to communicate these concepts effectively.
- Creative and strategic thinking, capable of developing innovative marketing strategies that align with technical product features.
- Exceptional communication and collaboration skills, essential for working with cross-functional teams and diverse audiences.
- Demonstrated ability to lead and manage comprehensive marketing campaigns from start to finish.
Nice to haves
- Familiarity with Ethereum’s infrastructure, decentralized technologies, and the broader blockchain ecosystem.
- Experience in a startup or technology company, particularly within a fast-growing environment.
- A knack for understanding and leveraging web3 and meme culture to create viral content