SDR Outreach Program Manager

At Optimizely, we're on a mission to help people unlock their digital potential. We do that by reinventing how marketing and product teams work to create and optimize digital experiences across all channels. With Optimizely One, our industry-first operating system for marketers, we offer teams flexibility and choice to build their stack their way with our fully SaaS, fully decoupled, and highly composable solution.We are proud to help more than 10,000 businesses, including H&M, PayPal, Zoom, and Toyota, enrich their customer lifetime value, increase revenue and grow their brands. Our innovation and excellence have earned us numerous recognitions as a leader by industry analysts such as Gartner, Forrester, and IDC, reinforcing our role as a trailblazer in MarTech.At our core, we believe work is about more than just numbers -- it's about the people. Our culture is dynamic and constantly evolving, shaped by every employee, their actions and their stories. With over 1500 Optimizers spread across 12 global locations, our diverse team embodies the "One Optimizely" spirit, emphasizing collaboration and continuous improvement, while fostering a culture where every voice is heard and valued.Join us and become part of a company that's empowering people to unlock their digital potential!IntroductionWe're seeking a dynamic SDR Outreach Program Manager to drive our sales development initiatives using sales engagement platforms. This role will be crucial in elevating our outreach program to drive true sales optimization across the organization.Job Responsibilities• Support the development of a robust program and content strategy that is tightly aligned with business, sales and marketing goals• Scale our SDR outreach program using sales engagement platforms like Outreach.io, Salesloft, ZoomInfo Sales etc• Foster collaboration between Sales, Marketing, GTM and Product teams to create and execute a coordinated outreach program• Refine impactful outreach campaigns to enhance prospect engagement and drive pipeline• Implement robust attribution models to demonstrate pipeline and revenue impact• Create and optimize exceptional outreach content specifically for sales needs and drivers• Create and maintain program documentation, best practices, and guidelines for SDR team• Analyze program performance and present results to sales leadership and executives• Stay current with industry trends and innovations in sales development and outreach technologiesKnowledge And Experience• 3+ years of experience in sales development, GTM, enablement or related field• Proven track record in executing successful SDR outreach programs / campaigns• Exceptional program management and organizational skills• Strong understanding of Outreach.io platform or equivalent (Apollo.io, Salesloft) and best practices, also leveraging AI & AI capabilities to scale content production & content personalization• Outstanding communication and presentation abilities• Analytical mindset with a data-driven approach to decision-making• Experience with CRM systems (e.g., Salesforce) and sales intelligence tools• Bachelor's degree in marketing, business, or related field or equivalent experience• Exceptional writing skills, especially knowing how to write high-performing SDR emailsDesired Qualities:• Strategic thinker with the ability to translate insights into actionable outreach plans• Collaborative program manager capable of influencing cross-functional teams• Passion for sales optimization and continuous improvement of outreach strategies• Proactive approach, willing to adopt a test and learn approach to developing a high impact, high visibility program• Creativity in developing engaging outreach content and sequencesThis role offers a unique opportunity to drive significant business impact through innovative SDR outreach programs. If you're passionate about empowering reps with exceptional content to drive results, we want to hear from you!EducationBachelor's degree or equivalent experienceOur culture is the most important thing we offer. We continuously aim to provide a high-growth space, both virtually and in person, where you can do your best work and, in the process, unlock your boundless potential. We are dedicated to providing meaningful rewards and development opportunities for our employees, recognizing performance and creating a supportive working environment.Optimizely is committed to a diverse and inclusive workplace. Optimizely is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.