B2B Demand Generation Manager

Oshi Health is revolutionizing GI care with a digital clinic model that provides easy, convenient access to an integrated and multidisciplinary care team that takes a holistic approach to diagnosing, managing and treating digestive health conditions. Oshi Health has been recognized by Modern Healthcare and Builtin as the recipient of Best Place to Work awards. This recognition highlights our dedication to creating a workplace environment that prioritizes our team, fosters inclusivity, and is committed to our mission.We take time to get to know each patient, develop a personalized, whole-person care plan that includes identification of symptom triggers and prescription of evidence-based interventions, including medications, dietary changes, and mental health support. Our care is delivered virtually through our app, via secure messaging and telehealth visits. When in-person diagnostics or procedures are needed, we take a concierge approach and coordinate access, care and follow up with local providers. For more information, visit us at: www.oshihealth.com"Oshi Health will never contact job candidates via text message or any other messaging platform including WhatsApp, Signal, and Telegram. All official correspondence will occur through email. We will never ask you to share bank account information, cash a check from us, or purchase software or equipment as part of your interview or hiring process. If you have concerns, please reach out to careers@oshihealth.com, and we'll confirm whether you're engaging with one of our Oshi teammates!"B2B Demand Generation Manager (Full-time)Are you a highly-motivated B2B demand generation manager looking to make a bigger impact at an organization that changes lives?Are you looking for a role that will propel your career forward by offering you the opportunity to be exposed to all areas of marketing while teaming up with our marketing leadership team?Do you thrive in a rapidly evolving, fast-paced environment requiring creativity, resourcefulness, high energy and an ability to adapt quickly?Are you passionate about healthcare and looking to create a revolutionary new approach to digestive healthcare with a radically better patient experience?If so, you could be a perfect fit for our team of professionals who share a mission to eliminate the impact of digestive health conditions through redesigned GI care that patients love.We are seeking a full-time demand generation manager to join Oshi Health's commercial marketing team! In this role, you'll partner closely with our growing sales team to develop impactful marketing lead generation campaigns to drive new sales opportunities. This role reports to the Senior Director of B2B Marketing and is an exciting opportunity to join a growing team, make a big impact, and help us scale Oshi Health's business as we continue to scale access to Oshi's life-changing digestive healthcare.Some areas you'll work on:• End-to-end campaign strategy: Develop, execute, and report on end-to-end demand generation marketing campaigns across multiple channels, including email, paid ads, webinars, and events, to drive customer acquisition• Performance analysis: Analyze campaign performance with marketing analytics tools to garner actionable insights to optimize campaigns and improve our MQL to opportunity conversion• Understanding our buyer: Develop deep understanding of our ideal customer profile in collaboration with sales and the rest of the marketing team and design and test targeted demand generation campaigns• Collaboration with sales: Work closely with the Sales team to break through the noise and execute lead-generation for inbound marketing• Help set content priorities: Work closely with rest of marketing team to determine content needs to support demand generation goals, including gated content, blogs, white-papers, e-books and more• Opportunity engagement: Work closely with our sales VPs on sales cycle engagement and/or prospect re-engagement tactics• Agency management: Build and manage relationships with third-party agencies, such as social media and marketing ops• Budget optimization: Manage allocated marketing budget and identify resources to maximize lead generation performance• Tool management: Evaluate and implement tools aligned with our marketing strategy that increase our efficiency and performanceQualities we're looking for in candidates:• An analytics driven mindset focused on funnel optimization and iteration• Hands-on experience working across different digital marketing disciplines, including email marketing, paid ads, event marketing, and other lead generation activities• Exceptional written and verbal communication skills, including ability to create succinct and targeted communications• Builder mindset who can work individually and "owns the outcome" but enjoys collaboration with others• Strong organizational skills and project management experience to support timely deliverables, including ability to balance multiple priorities at once and meet deadlines• Creative problem solving and proactive attitude, ready to roll up your sleeves and serve the mission and goals wherever there is a need• Excellent eye for detail and fine print• Experience with martech tools such as Pardot, Google Suite, Salesforce, or others• Experience working with and/or managing external agencies• Preferred experience with enterprise demand generation, focused on employers, within B2B2C healthcare contextWhat you'll bring to the team:• 2-3 + years of commercial demand generation experience• Strong understanding of the full marketing mix, experience executing integrated, multi-channel marketing campaigns, and leveraging marketing analytics to measure performance• Analytical mindset, using metrics to make data-driven decisions to improve marketing strategies• Advanced, hands-on proficiency in marketing automation, CRM, MarTech & data analytics tools• Proven success with self-direction with strong communication skills and ability to communicate cross-functionally• Experience developing creative solutions to complex problems• Confident working in a highly fast-paced environment with multiple projects and quick turn-aroundsWe make healthcare more equitable and accessible:• Mission-driven organization focused on innovative digestive care• Thrive on diversity with monthly DEIB discussions, activities, and more• Virtual-first culture: Work from home anywhere in the US• Live our core values: Own the outcome, Do the right thing, Be direct and open, Learn and improve, Team, Thrive on diversityWe take care of our people:• Competitive compensation and meaningful equity• Employer-sponsored medical, dental and vision plans• Access to a "Life Concierge" through Overalls, because we know life happens• Tailored professional development opportunities to learn and growWe rest, recharge and re-energize:• Unlimited paid time off — take what you need, when you need it• 13 paid company holidays to power down• Team events, such as virtual cooking classes, games, and more• Recognition of professional and personal accomplishmentsOshi Health's Core Values:1. Own the Outcome2. Do the Right Thing3. Be Direct & Open4. Learn & Improve5. TEAM - Together Everyone Achieves More6. Thrive on DiversityOshi Health is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Note: This job description serves as a general overview and may be subject to change based on organizational needs and requirements.Oshi Health is an equal opportunity employer that is committed to creating a diverse work environment. To do that, we champion a workplace where each and every person is treated with dignity and respect and is valued for their unique perspective and contributions.Oshi Health's policy is to maintain a working environment that encourages mutual respect, promotes harmonious and congenial relationships between employees, and is free from all forms of discrimination and harassment of any employee (or applicant for employment or service provider) by anyone, including supervisors, co-workers, vendors, or clients. Harassment and discrimination in any manner or form is expressly prohibited. There is no tolerance for discrimination or unequal treatment of any kind on the basis of race, color, religion, creed, gender, sex, sexual orientation, gender identity or expression, pregnancy, sexual and reproductive health decisions, national origin, age, disability, genetic information, marital status or civil partnership/union status, familial status, military or veteran status, predisposition or carrier status, domestic violence victim status, alienage or citizenship status, unemployment status, sexual violence or stalking victim status, caregiver status, or any other characteristic protected by law.This practice applies to all terms, conditions and privileges of employment including, but not limited to, recruitment, selection, promotion, demotion, transfer, layoff, rehire, termination of employment, development and training, compensation, benefits and retirement.For more information, visit us at www.oshihealth.com