Head of Creative

Our mission at Oura is to empower every person to own their inner potential. Our award-winning products help our global community gain a deeper knowledge of their readiness, activity, and sleep quality by using their Oura Ring and its connected app. We've helped 2.5 million people understand and improve their health by providing daily insights and practical steps to inspire healthy lifestyles.

Empowering the world starts with living our values and empowering our team. As a quickly growing company focused on helping people live healthier and happier lives, we ensure that our team members have what they need to do their best work — both in and out of the office. 

Oura is looking for a visionary leader, chief storyteller to shape our creative direction across brand and product. This person will lead innovative, differentiated and award-winning work, all while ensuring alignment with our mission. They must have a deep sense of collaboration & communication, an exceptional eye for quality, and a desire to lead our creative team and external partners. The ideal candidate will possess a unique blend of creativity, strategic thinking, and leadership skills. Reporting to our Chief Marketing Officer, this role will craft all creative expressions of Oura around the world in a rapidly scaling brand that is deeply loved by its users.

More specifically, they will lead the concept and delivery of solutions across a wide range of channels including .com, product (UX), brand, packaging, advertising, digital media, retail experiences, B2B, social, lifecycle and more. The ideal candidate has extensive experience leading creative work for iconic, loved global brands that have experienced rapid scale. This role can be fully remote anywhere within the United States or a hybrid of remote/in-person if based in the San Francisco Bay Area.

We have offices in San Francisco and San Diego for those who prefer hybrid or office settings. Oura employees in other major cities (like LA, Boston and New York) occasionally gather informally at local co-working locations.

What you will do:

• Creative Leadership:
• Develop and articulate a compelling creative vision that aligns with the mission, brand, and business goals and resonates with our target audience.
• Foster a culture of creativity and collaboration within our internal and external creative teams.
• Strategic Direction:
• Collaborate with executive leadership to define and execute the brand’s creative strategy across all platforms and touchpoints.
• Identify trends, insights, and opportunities that inform creative direction and enhance brand positioning.
• Team Management:
• Lead, mentor, and develop a diverse team of designers, copywriters, and other creative professionals. Should have a strong operational mindset and vision for the team.
• Oversee the recruitment and talent development processes to build a high-performing creative team. 
• Delivery across All Brand Touchpoints 
• Lead deployment of Oura creative across everything from film and .com to retail and commercial (B2B). 
• Work closely with product development, engineering and marketing to ensure that the creative vision is integrated into every aspect of our product and customer experience 
• Campaign Development:
• Generate innovative ideas for advertising campaigns, leveraging deep expertise that generate earned media and incorporate experiential elements, including out-of-home and digital activations.
• Drive the conceptualization and execution of innovative concepts that engage and inspire our customers.
• Ensure consistency and quality across all creative outputs, from advertising to product design.
• Cross-functional Collaboration:
• Work closely with operations, marketing, product, finance and technology teams to ensure a cohesive brand experience and effective GTM. 
• Partner with external agencies and vendors to amplify creative efforts and expand capabilities.
• Global Expansion
• Deliver brand right and consistent story that is locally relevant across the globe. 
• Collaborate with Best-in-class Partners 
• Lead the sourcing, selection and execution with key strategic external partners.
• Develop partner bench strength of best-in-class experts across all verticals.

We would love to have you on our team if you have:

• Minimum of 12+ years of creative leadership working on progressive, disruptive and iconic brands. Bonus points  if you have experience in hardware, consumer/health, or sports and wellness
• Strong portfolio demonstrating innovative, premium design and successful advertising campaigns.
• Passion for Health: A genuine passion for health tech and a deep understanding of Oura’s brand ethos and culture.
• Deep understanding of brand development, visual storytelling, and user experience with the ability to balance strategic thinking with hands-on design and execution. 
• Exceptional communication and presentation abilities to sell the why behind the creative and coach/mentor more junior creatives to do the same
• Adaptability: Comfort  working on a fast-paced, global team and navigating ambiguity. Must possess the ability to embrace constant change and stay agile in a high pressure environment.
• Deep understanding navigating brand versus business-driving initiatives. 
• Eye for exceptional quality and craftsmanship.

At Oura, we care about you and your well-being. Everyone here at Oura has a ring of their own and we are continually looking to improve employee health and add to our benefits!

What we offer:

• Competitive salary and equity packages
• Health, dental, vision insurance, and mental health resources
• An Oura Ring of your own plus employee discounts for friends & family
• 20 days of paid time off plus 13 paid holidays plus 8 days of flexible wellness time off
• Paid sick leave and parental leave
• Amazing culture of collaborative and passionate coworkers

Oura takes a market-based approach to pay, which may vary depending on your location. US locations are categorized into tiers based on a cost of labor index for that geographic area. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future.

• Region 1 $170,000-$200,000
• Region 2 $161,500-$190,000
• Region 3 $153,000-$180,000

A recruiter can determine your zones/tiers based on your US location.

Oura is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all employees. Individuals seeking employment at Oura are considered without regard to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. We will not tolerate discrimination or harassment based on any of these characteristics.

We will work to ensure individuals with disabilities are provided reasonable accommodation to participate in the interview process, to perform essential job functions, and to receive other benefits and privileges of employment.

Disclaimer: Beware of fake job offers!
We’ve been alerted to scammers posing as ŌURA recruiters, especially for remote roles. Please note:

• Our jobs are listed only on the ŌURA Careers page and trusted job boards.
• We will never ask for personal information like ID or payment for equipment upfront.
• Official offers are sent through Docusign after a verbal offer, not via text or email.

Stay cautious and protect your personal details.

To all recruitment agencies: Oura does not accept agency resumes. Please do not forward resumes to our jobs alias, Oura employees, or any other organization's location. Oura is not responsible for any fees related to unsolicited resumes.