Lifecycle Marketing Manager at Outdoorsy in Remote

Outdoorsy is looking for a Lifecycle Marketing Manager. If you're passionate about the outdoors and would like to work in a fast-paced environment, then we'd love to hear from you! This individual will lead Outdoorsy's Lifecycle Marketing team, which guides all users and customers through a customized journey across a variety of owned communication channels. By delivering messaging that is always targeted, actionable, and brand-forward, we're able to ensure that all users are receiving relevant messages and cultivate a strong relationship with our users. The role is remote and can be based anywhere in the US. Responsibilities (aka What you'll be doing):Build and support an industry-leading customer lifecycle marketing team that has testing and data at the heart of it. Support the continuous upgrade of our Marketing technology stack to increase automation, personalization and efficiency. Develop/design and execute the lifecycle marketing journey and one-off campaigns across all channels (email, in-app, push, and SMS) to drive conversions and retention on both the Supply and Demand side of our two-sided marketplace and other brands of our portfolio. Drive analytical insight, measurement, and recommendations. Lead personalization effort. Establish rigorous A/B testing processes and execute to test creative design, content, targeting capabilities, and channels to constantly improve conversion and retention rates. Create and edit engaging, relevant, on-brand, and accurate copy in collaboration with the Creative team. Qualifications (aka What you'll need):Minimum Qualifications 5years of in-house lifecycle marketing experience Master's Degree-level preferred Experience with CDP (Segment, mParticle) Proficient with campaign automation tools (Iterable, Braze) Must have extensive experience leading in product/engineering-driven organizations Excels at evangelizing data-driven requirements, ideas and strategies Comfortable in fast moving, fluid environments; entrepreneurial spirit Excellent presentation skills among peers and in executive situations Enjoys working on high-profile, industry-defining projects Risk taker who is prepared to make bold decisions. Benefits & Perks:Opportunity to help build company from early stage Competitive salary Equity in one of the world's fastest growing companies Comprehensive health and welfare benefits 401(k) Match Flexible PTO 2 paid RV rentals per year-- we believe in balance and taking the time to nourish mind, body, and soul About us:Outdoorsy is the most trusted RV rental and outdoor experiences marketplace on the planet. We have grown from a lofty white-board idea in 2015 to over $1B in total transactions. Outdoorsy's mission is making memorable outdoor experiences accessible to everyone. We are creating jobs and helping individuals, couples, and families realize financially life-changing freedom. With offices worldwide in the US, Canada, Australia, Europe and the UK, we're mobilizing the 56million idle RVs and campervans around the world to ensure everyone has the access, choice, and opportunity to safely spend more time outside. We're passionate about our customers, collaborative consumption, community, and entrepreneurship. We've been motivated by our values from day one:we always put the customer ahead of ourselves. We like winning. We make long-term progress in the world and repay our gratitude in every community interaction.Salary Range:$80K -- $100KMinimum QualificationMarketing Research & AnalysisEstimated Salary: $20 to $28 per hour based on qualifications.