Analyst, Paid Social Media

We are seeking candidates in the Minneapolis, Chicago or New York City area. About Ovative Group... Ovative Group is the premier independent media and measurement firm in the United States. We help change makers, in fast-growing, customer-centric organizations across industries reinvent their marketing and measurement programs. We leverage our media, measurement, and consulting capabilities to help brands like Coach, Kate Spade, Stuart Weitzman, Facebook, The Home Depot, CVS, Disney, and UnitedHealth Group transform their media and marketing programs. Our proprietary approach to measuring and optimizing marketing investment decisions, Enterprise Marketing Return (EMR), is disrupting the industry and setting the gold standard for customer and marketing strategy, activation, and measurement. Recognized six consecutive years on Star Tribune’s list of Top 150 Workplaces and four years on Inc.5000’s list of the fastest growing private companies in America, we pride ourselves in always overdelivering for our clients, our teams, and our communities.   About the Role Digital Marketing is a critical part of every consumer journey, but many companies only measure its impact on their digital outcomes. Our approach to paid social media optimization at Ovative Group can't be found anywhere else. We measure and optimize sites and apps at the enterprise level, both online and offline. Our clients are household names that span multiple industries, including retail, healthcare, education, CPG, and hospitality. The Ovative Group Analyst, Paid Social Media position is an opportunity for an entry-level candidate to take on an early stage, leadership role at a fast-growing company that has the highest standards for talent, fun, and client success. The ideal candidate demonstrates great critical & analytical thinking, has a solid understanding of the digital media landscape, and is motivated by driving results for our clients. Their role will play a pivotal role in helping Ovative continue our journey toward measuring and optimizing to the true enterprise impact, not solely ecommerce impacts. Responsibilities of a Paid Social Media Analyst • Cross-functional strategy & thought leadership: • Act as a subject matter expert for Paid Social Media strategies by continually evolving Ovative's approach to best practices, vetting and partnering with new technology companies, managing planning and execution tools, and staying on top of emerging trends • Develop and drive forward multi-channel digital media strategies and roadmaps aligned with client program growth goals • Understand and find synergies across digital channels within the client mix in partnership with other team members • * Performance media management & execution: • Lead day-to-day management and optimization of client paid social media programs including: • Campaign planning, strategy and plan documentation • Campaign tactics and segmentation build-out and optimization • Test ideation, planning, and management • Custom analysis, reporting and insights • Creative management and trafficking execution • Site and inventory management • Manage privacy and evolving do-not-track trends directly, or in partnership with, other media partners • Strategic partner management • Client relationship management: • Demonstrate an understanding of client business/industry and how their work connects to the broader project client goals • Lead day-to-day management of client paid social programs including: • Clearly defining program objectives, tactics, and KPIs • Developing and delivering client communication • Build specific strategies for clients and lead tactical planning and execution • Effectively manage & grow client relationship and build trust and credibility • Strive to be the best interaction of the client's day • Team leadership and employee development: • Manage work independently with initial direction from leadership • Regularly speak up, ask questions and express your POV • Foster a culture of open communication and 360-degree feedback Requirements: • Sound conceptual and analytical problem-solving skills to understand business problems, analyze trends, draw conclusions and make actionable recommendations. • Great communication and client management skills • Exceptional attention to detail • Ability to work independently and drive efforts from start to finish Preferred: • Experience with enterprise-level Paid Social advertising or related programs • Proven track record of success driving strong positive results for clients or customers • Digital agency experience or digital lead on the client-side • Previous experience in performance marketing, retail, eCommerce, etc. Pay Transparency At Ovative, we offer a transparent view into three core components of your total compensation package: Base Salary, Annual Bonus, and Benefits. The salary range for this position below is inclusive of an annual bonus. Actual offers are made with consideration for relevant experience and anticipated impact. Additional benefits information is provided below. For our Analyst positions, our compensation ranges from $48,000 to $72,000, which is inclusive of a 10% bonus. Benefits of Working at Ovative Group We provide strong, competitive, holistic benefits that understand the importance of your life inside and out of work Culture: Culture matters and we’ve been recognized as a Top Workplace six-years running because of it. We demand trust and transparency from each other. We believe in doing the hard and complicated work others put off. We’re open in communication and floor plan. We’re flat – our interns sit next to VPs, our analysts work closely with senior leaders, and our CEO interacts with every single person daily. Put together, these elements help foster an environment where smart people can support each other in performing to their highest potential. Compensation and Insurance: We strive to hire and retain the best talent. Paying fair, competitive compensation, with a large bonus incentive, and phenomenal health insurance is an important part of this mix. We’re rewarded fairly and when the company performs well, we all benefit. Tangible amenities we enjoy: • Access to our first / brand new office space in NYC • Frequent, paid travel to our Minneapolis headquarters for company events, team events, and in-person collaboration with teams. • Flexible paid vacation policy • 401k match program • Top notch health insurance options • Monthly stipend for your mobile phone and data plan • Sabbatical program • Charitable giving via our time and a financial match program • Shenanigan’s Day Working at Ovative won’t be easy, but if you like getting your hands dirty, driving results, and being surrounded by the best talent, it’ll be the most rewarding job you’ll ever have. If you think you can make us better, we want to hear from you